The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon Agency: Cheil Worldwide / Seoul Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds Agency: Clemenger BBDO / Brisbane Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim Agency: JWT Always Shanghai / Shanghai Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina Agency: Mother / ny Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY Agency: Ogilvy / Mexico, D.F. Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers Agency: Ogilvy Germany / Frankfurt Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
Agency Spy Agency: Grey / New York Client: Grey Category: Online Films & Video / Self-Promotion - Single
Mosquito Agency: BBDO Russia Group / Moscow Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible Agency: Ogilvy Cape Town / Cape Town Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
What Do You Love? Agency: Big Spaceship / Brooklyn Client: Google Category: Websites / Services
The Expressive Web Agency: Big Spaceship / Brooklyn Client: Adobe Category: Websites / Services
The PNC Christmas Price Index Express Agency: Deutsch Inc. / NEw york Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson Agency: Hill Holliday / Boston Client: Major League Baseball Category: Websites / Services
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Websites / Services
Defy, Subvert, Create Agency: DOJO / San Francisco Client: DOJO Category: Craft / Typography in Design - Campaign
Stunt Agency: Fred & Farid Paris / Paris Client: Wrangler Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bank Forum "Hysteria/Mystery/Friday" Agency: Ogilvy & Mather Ukraine / Kiev Client: Bank Forum Commerzbank Group Category: Out Of Home / Transit & Outdoor Installations - Campaign
BANDSPORTS 24/7 Agency: Ogilvy Brasil / são paulo Client: BAND SPORTS Category: Out Of Home / Transit & Outdoor Installations - Campaign
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Online Films & Video / Short Form - Series/Episodes
Unsweetened Truth Agency: harvest / Santa Monica Client: American Legacy / Truth Category: Online Films & Video / Short Form - Series/Episodes
The Candidate (George Videos) Agency: Zulu Alpha Kilo / Toronto Client: Workopolis Category: Online Films & Video / Short Form - Series/Episodes
Google Chrome: The Web Is What You Make of It Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay Agency: Digitas & Momentum / New York Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein Agency: Funny Or Die / Los Angeles Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience" Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC Agency: Leo Burnett Thailand / Bangkok Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary Agency: The Martin Agency / Richmond Client: Mentos Category: Online Branded Entertainment / Long-form
Earth 2050: The Future of Energy Agency: MediaCom / New York Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day Agency: TBWA\Toronto / Toronto Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games
A Google A Day Agency: Google Creative Lab / New York Client: Google Category: Websites / Branded Games
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games
When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company Agency: cosmos / Tokyo Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet] Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Interface Design
2011/2012 Ford Mustang Agency: Firstborn / NY Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost - Agency: Hakuhodo Inc. / Tokyo Client: Google Inc. Category: Craft / Interface Design
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Craft / Interface Design

2012 Advertising Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Transit & Outdoor Installations - Single

2012 Advertising Merit Award

Cheil Worldwide / Seoul

S-Oil

"Here" balloon

Out Of Home / Transit & Outdoor Installations - Single

12195A

2012 Advertising Merit Award

Clemenger BBDO / Brisbane

Energex

Message Clouds

Out Of Home / Transit & Outdoor Installations - Single

12196A

2012 Advertising Merit Award

JWT Always Shanghai / Shanghai

Meters\bonwe

The Skate Wash Denim

Out Of Home / Transit & Outdoor Installations - Single

12197A

2012 Advertising Merit Award

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Out Of Home / Transit & Outdoor Installations - Single

12198A

2012 Advertising Merit Award

Lowe Roche / Amuse / Toronto

Warner Brother Pictures Canada

Bacteria Billboards

Out Of Home / Transit & Outdoor Installations - Single

12199A

2012 Advertising Merit Award

Mother / ny

Target

Little Marina

Out Of Home / Transit & Outdoor Installations - Single

12200A

2012 Advertising Merit Award

Ogilvy / Mexico, D.F.

Mattel Mexico/Hot Wheels

SPEEDWAY

Out Of Home / Transit & Outdoor Installations - Single

12201A

2012 Advertising Merit Award

Ogilvy Germany / Frankfurt

SportScheck

Sporty Vouchers

Out Of Home / Transit & Outdoor Installations - Single

12202A

2012 Interactive Merit Award

Grey / New York

Grey

Agency Spy

Online Films & Video / Self-Promotion - Single

12240N

2012 Advertising Merit Award

BBDO Russia Group / Moscow

StroyMaster

Mosquito

Consumer Television / Under $80K Budget - Single

12387T

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Prison Broadcasting Network

Rehabilitation is Possible

Consumer Television / Under $80K Budget - Single

12388T

2012 Interactive Merit Award

Big Spaceship / Brooklyn

Google

What Do You Love?

Websites / Services

12122N

2012 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

The Expressive Web

Websites / Services

12123N

2012 Interactive Merit Award

Deutsch Inc. / NEw york

PNC Bank

The PNC Christmas Price Index Express

Websites / Services

12124N

2012 Interactive Merit Award

Hill Holliday / Boston

Major League Baseball

Always Epic - Brian Wilson

Websites / Services

12125N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Services

12126N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Websites / Services

12127N

2012 Design Merit Award

DOJO / San Francisco

DOJO

Defy, Subvert, Create

Craft / Typography in Design - Campaign

12223D

2012 Advertising Merit Award

Fred & Farid Paris / Paris

Wrangler

Stunt

Out Of Home / Transit & Outdoor Installations - Campaign

12203A

2012 Advertising Merit Award

Ogilvy & Mather Ukraine / Kiev

Bank Forum Commerzbank Group

Bank Forum "Hysteria/Mystery/Friday"

Out Of Home / Transit & Outdoor Installations - Campaign

12204A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAND SPORTS

BANDSPORTS 24/7

Out Of Home / Transit & Outdoor Installations - Campaign

12205A

2012 Interactive Merit Award

Droga5 / New York

Prudential

Day One Stories

Online Films & Video / Short Form - Series/Episodes

12222N

2012 Interactive Merit Award

harvest / Santa Monica

American Legacy / Truth

Unsweetened Truth

Online Films & Video / Short Form - Series/Episodes

12223N

2012 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Workopolis

The Candidate (George Videos)

Online Films & Video / Short Form - Series/Episodes

12224N

2012 Branded Entertainment Merit Award

BBH / New York + Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Online Branded Entertainment / Long-form

12122E

2012 Branded Entertainment Merit Award

Digitas & Momentum / New York

American Express

Unstaged - Coldplay

Online Branded Entertainment / Long-form

12123E

2012 Branded Entertainment Merit Award

Funny Or Die / Los Angeles

The Weinstein Company

Paul Rudd Pitches Harvey Weinstein

Online Branded Entertainment / Long-form

12124E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

12125E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Sarah Silverman

Online Branded Entertainment / Long-form

12126E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Jason Bateman

Online Branded Entertainment / Long-form

12127E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

"The Inside Experience"

Online Branded Entertainment / Long-form

12128E

2012 Branded Entertainment Merit Award

Leo Burnett Thailand / Bangkok

TMB Corporate Branding

Panyee FC

Online Branded Entertainment / Long-form

12129E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Gum Gallery Documentary

Online Branded Entertainment / Long-form

12130E

2012 Branded Entertainment Merit Award

MediaCom / New York

Shell Oil Company

Earth 2050: The Future of Energy

Television / Specials or one-time screenings

12070E

2012 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Accessible Media Inc.

Jeffs Day

Television / Specials or one-time screenings

12071E

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

12093N

2012 Interactive Merit Award

BBH LONDON / London

Fruitshoot

Champion of the Playground

Websites / Branded Games

12094N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

A Google A Day

Websites / Branded Games

12095N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Websites / Branded Games

12096N

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

2012 Design Merit Award

cosmos / Tokyo

Koyama Kanamono

Architectural hardware company

Collateral Design / P.O.P. and In-Store - Campaign

12150D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Pictogram series[camera] [headlight] [golf club] [bullet]

Collateral Design / P.O.P. and In-Store - Campaign

12151D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / P.O.P. and In-Store - Campaign

12152D

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Craft / Interface Design

12279N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Interface Design

12280N

2012 Interactive Merit Award

Firstborn / NY

Ford Motor Company for Team Detroit

2011/2012 Ford Mustang

Craft / Interface Design

12281N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Craft / Interface Design

12282N

2012 Interactive Merit Award

Hakuhodo Inc. / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Craft / Interface Design

12283N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

SPENT

Craft / Interface Design

12284N

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