The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Celebrity Tap Agency: Droga5 / New York Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing Agency: NAIL / Providence Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
HOWTO Magazine - The Black Issue Agency: Ogilvy Germany / Frankfurt Client: Ogilvy Germany Category: Publication Design / Magazine Layout Design
MFCEO - No Middle Choice Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Be A Man - "Hair" Agency: Leo Burnett / Toronto Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Be A Man - "Musical" Agency: Leo Burnett / Toronto Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Blown Mind Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Monday Night Football: Plumber Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :20 and Under - Single
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere Agency: Enlighten / Ann Arbor Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
King Kong Agency: Leo Burnett Colombiana / Bogota Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore) Agency: NIPPON DESIGN CENTER / Tokyo Client: yueni Category: Collateral Design / Posters - Single
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
Mitsubishi - World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere Agency: BBDO San Francisco / San Francisco Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard Agency: Lowe Roche / Amuse / Toronto Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content
Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content
Diary Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content
Blueprint Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Newspaper / Small Space Print - Campaign
Making Tracks Agency: DDB Sydney / Ultimo Client: Tourism Australia Category: Online Films & Video / Long Form - Series/Episodes
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Category: Craft / Typography
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Broadcast Design / Single
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio Agency: Evolution Bureau / San Francisco Client: Facebook Category: Websites / Social Networks/Community
Groupee Agency: JWT New York / New York Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops Agency: LDC / São Paulo Client: MTV Brasil Category: Websites / Social Networks/Community

2012 Advertising Merit Award

Droga5 / New York

UNICEF

Celebrity Tap

Integrated Branding / Public Service Campaign

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy The Ride

Integrated Branding / Public Service Campaign

12522G

2012 Advertising Merit Award

NAIL / Providence

Rhode Island Community Food Bank

Nothing

Integrated Branding / Public Service Campaign

12523G

2012 Advertising Merit Award

WHYBIN\TBWA\TEQUILA\ / Pyrmont

MARS PETCARE

The PEDIGREE® Adoption Drive

Integrated Branding / Public Service Campaign

12524G

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Ogilvy Germany

HOWTO Magazine - The Black Issue

Publication Design / Magazine Layout Design

12186D

2012 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO - No Middle Choice

Consumer Television / :20 and Under - Single

12376T

2012 Advertising Merit Award

Leo Burnett / Toronto

ConAgra - Manwich

Be A Man - "Hair"

Consumer Television / :20 and Under - Single

12377T

2012 Advertising Merit Award

Leo Burnett / Toronto

ConAgra - Manwich

Be A Man - "Musical"

Consumer Television / :20 and Under - Single

12378T

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Blown Mind

Consumer Television / :20 and Under - Single

12379T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Monday Night Football: Plumber

Consumer Television / :20 and Under - Single

12380T

2012 Interactive Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Mobile Applications/Sites / Public Service/Non-Profit

12147N

2012 Interactive Merit Award

Enlighten / Ann Arbor

Enlighten

WhatWasThere

Mobile Applications/Sites / Public Service/Non-Profit

12148N

2012 Interactive Merit Award

Scholz & Friends / Hamburg

SODI - Solidaritätsdienst International e. V.

No more landmines

Mobile Applications/Sites / Public Service/Non-Profit

12149N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Mobile Applications/Sites / Public Service/Non-Profit

12150N

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Interactive Advertising / Banners - Fixed Space - Campaign

12166N

2012 Design Merit Award

Leo Burnett Colombiana / Bogota

Bumba, Aldor

King Kong

Collateral Design / Posters - Single

12121D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral Design / Posters - Single

12122D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral Design / Posters - Single

12123D

2012 Design Merit Award

NIPPON DESIGN CENTER / Tokyo

yueni

yueni (therefore)

Collateral Design / Posters - Single

12124D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Grenade

Collateral Design / Posters - Single

12125D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Duck

Collateral Design / Posters - Single

12126D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Pig

Collateral Design / Posters - Single

12127D

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi - World Records

Online Films & Video / Event or Live Webcast - Single

12202N

2012 Interactive Merit Award

BBDO San Francisco / San Francisco

Barefoot Wine

One Beach Facebook Film Premiere

Online Films & Video / Event or Live Webcast - Single

12204N

2012 Interactive Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Online Films & Video / Event or Live Webcast - Single

12205N

2012 Interactive Merit Award

Lowe Roche / Amuse / Toronto

Warner Bros. Pictures Canada

Contagion - Bacteria Billboard

Online Films & Video / Event or Live Webcast - Single

12206N

2012 Branded Entertainment Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Branded Content

12164E

2012 Branded Entertainment Merit Award

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Innovation in Branded Content

12165E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Discovery Creative / Alexandria

Chevy

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Innovation in Branded Content

12167E

2012 Branded Entertainment Merit Award

FCCE / Amsterdam

ZIGGO Telecom

Entertainment Experience

Innovation in Branded Content

12168E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E

2012 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Johnson & Johnson

Diary

Innovation in Branded Content

12172E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Negative Tweet Eliminator

Innovation in Branded Content

12173E

2012 Branded Entertainment Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Innovation in Branded Content

12174E

2012 Branded Entertainment Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Branded Content

12175E

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Blueprint

Newspaper / Small Space Print - Campaign

12149A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Newspaper / Small Space Print - Campaign

12150A

2012 Advertising Merit Award

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Newspaper / Small Space Print - Campaign

12151A

2012 Interactive Merit Award

DDB Sydney / Ultimo

Tourism Australia

Making Tracks

Online Films & Video / Long Form - Series/Episodes

12234N

2012 Interactive Merit Award

AlmapBBDO / São Paulo

Billboard

Typography

Craft / Typography

12287N

2012 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Broadcast Design / Single

12195D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Broadcast Design / Single

12196D

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Social Networks/Community

12128N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Websites / Social Networks/Community

12129N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Facebook

Facebook Studio

Websites / Social Networks/Community

12130N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

Groupee

Websites / Social Networks/Community

12131N

2012 Interactive Merit Award

LDC / São Paulo

MTV Brasil

The Music Never Stops

Websites / Social Networks/Community

12132N

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