The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Milano Salone 2011 Agency: Daiko Advertising Inc. / Osaka Client: Panasonic Corporation Category: Branding / Booklet/Brochure
iida Agency: GROUND / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
The Dream Room Agency: Morris Pinewood Stockholm / Stockholm Client: Liljevalchs Category: Branding / Booklet/Brochure
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single
STAIRS Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
SWING Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Mini Chupa Chups Kipik Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Mini Chuppa Chuppa kipik-Sindy Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Advanced Obstacle Detector "Deer" Agency: Draftfcb South Africa / Sandton Client: Lexus Category: Magazine / Full Page or Spread - Single
PEDESTRIAN Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single
Egg Agency: M & C Saatchi / Sydney Client: Steggles Category: Magazine / Full Page or Spread - Single
Tennis Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Boxing Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Jet Fighter Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Library Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Elevator Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up Agency: Clemenger BBDO Melbourne / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day Agency: CP+B / Digitas / Boulder Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated Agency: CP+B / Boulder Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics Agency: Garbergs / Stockholm Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style Agency: Ogilvy & Mather Ukraine / Kiev Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World Agency: Wieden+Kennedy Portland / Portland Client: Dodge Category: Integrated Branding / Consumer Campaign
The Code Agency: DDB Colombia / Bogotá Client: Military Forces of Colombia Category: Public Service / Radio - Single
The Lullaby Agency: DDB Stockholm / Stockholm Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single
Martin Luther King Jr. Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Don't Call and Drive Agency: Leo Burnett / Toronto Client: Durham College Category: Public Service / Radio - Single
Interrupted Agency: Marketforce / Perth Client: Office of Road Safety Category: Public Service / Radio - Single
Hiding Places Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Woodland Park Zoo Category: Public Service / Radio - Single
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Small Space Print - Single

2012 Design Merit Award

Daiko Advertising Inc. / Osaka

Panasonic Corporation

Milano Salone 2011

Branding / Booklet/Brochure

12082D

2012 Design Merit Award

GROUND / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

12083D

2012 Design Merit Award

Morris Pinewood Stockholm / Stockholm

Liljevalchs

The Dream Room

Branding / Booklet/Brochure

12084D

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Non-Broadcast / Offline

12439T

2012 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Magazine / Full Page or Spread - Single

12152A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

STAIRS

Magazine / Full Page or Spread - Single

12153A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

SWING

Magazine / Full Page or Spread - Single

12154A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chupa Chups Kipik

Magazine / Full Page or Spread - Single

12155A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chuppa Chuppa kipik-Sindy

Magazine / Full Page or Spread - Single

12156A

2012 Advertising Merit Award

Draftfcb South Africa / Sandton

Lexus

Advanced Obstacle Detector "Deer"

Magazine / Full Page or Spread - Single

12157A

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN

PEDESTRIAN

Magazine / Full Page or Spread - Single

12158A

2012 Advertising Merit Award

M & C Saatchi / Sydney

Steggles

Egg

Magazine / Full Page or Spread - Single

12159A

2012 Advertising Merit Award

Ogilvy & Mather Group, HK / Hong Kong

Beijing Sports Radio

Tennis

Magazine / Full Page or Spread - Single

12160A

2012 Advertising Merit Award

Ogilvy & Mather Group, HK / Hong Kong

Beijing Sports Radio

Boxing

Magazine / Full Page or Spread - Single

12161A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Jet Fighter

Magazine / Full Page or Spread - Single

12162A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Magazine / Full Page or Spread - Single

12163A

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Smell Better than Yourself Print - Library

Magazine / Full Page or Spread - Single

12164A

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Smell Better than Yourself Print - Elevator

Magazine / Full Page or Spread - Single

12165A

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Integrated Branding / Consumer Campaign

12504G

2012 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

12505G

2012 Advertising Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Consumer Campaign

12506G

2012 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Best Test Drive. Ever. Period. Integrated Campaign

Integrated Branding / Consumer Campaign

12507G

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

National Australia Bank

Break Up

Integrated Branding / Consumer Campaign

12508G

2012 Advertising Merit Award

CP+B / Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Consumer Campaign

12509G

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Kraft Mac and Cheese Integrated

Integrated Branding / Consumer Campaign

12510G

2012 Advertising Merit Award

Garbergs / Stockholm

Nordiska Kompaniet - NK

Future Classics

Integrated Branding / Consumer Campaign

12511G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Integrated Branding / Consumer Campaign

12512G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Integrated Branding / Consumer Campaign

12513G

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Integrated Branding / Consumer Campaign

12514G

2012 Advertising Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Consumer Campaign

12515G

2012 Advertising Merit Award

Ogilvy & Mather Ukraine / Kiev

Bank Forum Commerzbank Group

German Style

Integrated Branding / Consumer Campaign

12516G

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Integrated Branding / Consumer Campaign

12517G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Fresh’N’Friends

Fruit Figures

Integrated Branding / Consumer Campaign

12518G

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Legend

Integrated Branding / Consumer Campaign

12519G

2012 Advertising Merit Award

TBWAHuntLascaris - Johannesburg / Sandton

The Zimbabwean Newspaper

The Voiceless Campaign

Integrated Branding / Consumer Campaign

12520G

2012 Advertising Merit Award

Wieden+Kennedy Portland / Portland

Dodge

Dodge Journey: Search Engine for the World Wide World

Integrated Branding / Consumer Campaign

12521G

2012 Advertising Merit Award

DDB Colombia / Bogotá

Military Forces of Colombia

The Code

Public Service / Radio - Single

12311R

2012 Advertising Merit Award

DDB Stockholm / Stockholm

Ronald McDonald Childrens Fund

The Lullaby

Public Service / Radio - Single

12312R

2012 Advertising Merit Award

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Martin Luther King Jr.

Public Service / Radio - Single

12314R

2012 Advertising Merit Award

Leo Burnett / Toronto

Durham College

Don't Call and Drive

Public Service / Radio - Single

12315R

2012 Advertising Merit Award

Marketforce / Perth

Office of Road Safety

Interrupted

Public Service / Radio - Single

12316R

2012 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Woodland Park Zoo

Hiding Places

Public Service / Radio - Single

12317R

2012 Advertising Merit Award

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Newspaper / Small Space Print - Single

12142A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Newspaper / Small Space Print - Single

12143A

2012 Advertising Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Newspaper / Small Space Print - Single

12144A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Newspaper / Small Space Print - Single

12145A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Jet Fighter

Newspaper / Small Space Print - Single

12146A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Newspaper / Small Space Print - Single

12147A

2012 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Bayer

Orchestra

Newspaper / Small Space Print - Single

12148A

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