The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Be A Man - "Hair"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Be A Man - "Musical"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Monday Night Football: Plumber
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :20 and Under - Single
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters)
Agency: La Comunidad / Miami
Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model
Agency: MCCANN ERICKSON / MADRID
Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels
Agency: StrawberryFrog / Los Angeles
Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over 60 second - Single
What Britain Loves
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: ZDF Category: Consumer Television / Over 60 second - Single
Halftime America
Agency: Wieden + Kennedy, Portland / Portland
Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Handmade in Chennai
Agency: Wieden + Kennedy New Delhi / New Delhi
Client: Royal Enfield Category: Consumer Television / Over 60 second - Single
The Counter Demoralization
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Dossier Category: Consumer Television / Over 60 second - Single
Towel
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Ole Category: Consumer Television / Over 60 second - Single
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single