The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations


Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations


Eye Contact Installation
Agency: BBDO New York / New York
Client: Ad Council/Autism Speaks Category: Events and Installations


Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations


Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations


Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations


BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations


The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations


Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations


Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations


BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations


Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations


Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations


Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations


Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations


Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations


Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations


Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations


Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Events and Installations


GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Events and Installations


Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Events and Installations


Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Events and Installations


Gloria=Glory
Agency: Y&R COLOMBIA / BOGOTA
Client: Telefónica Telecom Category: Events and Installations


The Worlds Biggest Pinata
Agency: Y&R COLOMBIA / BOGOTA
Client: Homecenter Colombia Category: Events and Installations


Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E

Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E

Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO New York / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E

Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E

Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E

Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Annual ID:
12141E

Award:
2012 Branded Entertainment Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Annual ID:
12142E

Award:
2012 Branded Entertainment Merit Award
Agency:
Relevent / Austin
Client:
Jeep
Title:
Jeep Ops Experience
Category:
Events and Installations
Annual ID:
12143E

Award:
2012 Branded Entertainment Merit Award
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Events and Installations
Annual ID:
12144E

Award:
2012 Branded Entertainment Merit Award
Agency:
JWT India / Mumbai
Client:
Bennet Coleman & Co - The Times of India
Title:
Fresh Home Delivery Campaign
Category:
Events and Installations
Annual ID:
12145E

Award:
2012 Branded Entertainment Merit Award
Agency:
LEO BURNETT ARGENTINA / Buenos Aires
Client:
Garbarino
Title:
Back to Garbarino
Category:
Events and Installations
Annual ID:
12146E

Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Annual ID:
12147E

Award:
2012 Branded Entertainment Merit Award
Agency:
Designkitchen / Chicago
Client:
HP
Title:
Play Big
Category:
Events and Installations
Annual ID:
12148E

Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Roche / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Events and Installations
Annual ID:
12149E

Award:
2012 Branded Entertainment Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Annual ID:
12150E

Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / Sydney
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Annual ID:
12151E

Award:
2012 Branded Entertainment Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Events and Installations
Annual ID:
12152E

Award:
2012 Branded Entertainment Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels World Record Jump
Category:
Events and Installations
Annual ID:
12153E

Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Foundation Fortisland Pampus
Title:
Dutch Shark Alarm
Category:
Events and Installations
Annual ID:
12154E

Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Annual ID:
12155E

Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
MasterCard
Title:
Check In to the Ballgame
Category:
Events and Installations
Annual ID:
12156E

Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Events and Installations
Annual ID:
12157E

Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Events and Installations
Annual ID:
12158E

Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Events and Installations
Annual ID:
12159E

Award:
2012 Branded Entertainment Merit Award
Agency:
Walrus / New York
Client:
Smith & Wollensky
Title:
Your name here
Category:
Events and Installations
Annual ID:
12160E

Award:
2012 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Converse Block Party
Category:
Events and Installations
Annual ID:
12161E

Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Telefónica Telecom
Title:
Gloria=Glory
Category:
Events and Installations
Annual ID:
12162E
