The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

31 Days of Oscar Agency: 1 Trick Pony, LLC / Hammonton Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox Agency: DDB Singapore / Singapore Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign Agency: kempertrautmann gmbh / Hamburg Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape Agency: Tribal DDB Hong Kong / Hong Kong Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette Agency: Try/Apt / OSLO Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
DentsuNetwork.com Agency: Firstborn / NY Client: Dentsu Category: Websites / Corporate Website
U.S. Air Force — Life in the Air Force Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Corporate Website
BluDot.com Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Corporate Website
Shaun White Agency: The Martin Agency / Richmond Client: BFG Category: Websites / Corporate Website
A-Z of Endangered and Extinct Wildlife Agency: Kinetic Singapore / Singapore Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO Agency: Ogilvy Brasil / são paulo Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad Agency: Publicis Brussels / Brussels Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Online Films & Video / Short Form - Single
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Films & Video / Short Form - Single
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single
XYLOPHONE Agency: Drill / Shibuya Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single
The Man Who Played Literally Hungry Agency: Furlined / Santa Monica Client: Snickers Category: Online Films & Video / Short Form - Single
Search Stories: A New/Old Prosthetic Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Single
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Online Films & Video / Short Form - Single
HERO spot Agency: Sid Lee / Montreal Client: adidas AG Category: Online Films & Video / Short Form - Single
Tomorrow starts now Agency: TBWA Berlin / Berlin Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World Agency: Venables Bell & Partners / San Francisco Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call Agency: Wieden + Kennedy, Portland / Portland Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral Agency: Zambezi / Venice Client: smartwater Category: Online Films & Video / Short Form - Single
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove" Agency: Droga5 / New York Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments Agency: Herezie Paris / Paris Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment Agency: Memac Ogilvy & Mather / Dubai Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot Agency: Anomaly / Hollywood Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports" Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio Agency: Evolution Bureau / San Francisco Client: Facebook Category: Websites / Social Networks/Community
Groupee Agency: JWT New York / New York Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops Agency: LDC / São Paulo Client: MTV Brasil Category: Websites / Social Networks/Community

2012 Interactive Merit Award

1 Trick Pony, LLC / Hammonton

Turner Classic Movies

31 Days of Oscar

Interactive Advertising / Other Interactive Media - Single

12181N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi tackles the World's Most Dangerous Road

Interactive Advertising / Other Interactive Media - Single

12182N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Interactive Advertising / Other Interactive Media - Single

12183N

2012 Interactive Merit Award

DDB Singapore / Singapore

StarHub Pte Ltd

Music MoodBox

Interactive Advertising / Other Interactive Media - Single

12184N

2012 Interactive Merit Award

Grip Limited / Toronto

Labatt Breweries of Canada

Kokanee Mountain Cans

Interactive Advertising / Other Interactive Media - Single

12185N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Interactive Advertising / Other Interactive Media - Single

12186N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

Volkswagen AG

Quicar, the Volks Campaign

Interactive Advertising / Other Interactive Media - Single

12187N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Interactive Advertising / Other Interactive Media - Single

12188N

2012 Interactive Merit Award

magneticNorth (mN) / Manchester

BBC R&D, North Lab

BBC Philharmonic Maestro

Interactive Advertising / Other Interactive Media - Single

12189N

2012 Interactive Merit Award

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Interactive Advertising / Other Interactive Media - Single

12190N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Interactive Advertising / Other Interactive Media - Single

12191N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Single

12192N

2012 Interactive Merit Award

Tribal DDB Hong Kong / Hong Kong

Intel Asia Pacific

Intel: The Escape

Interactive Advertising / Other Interactive Media - Single

12193N

2012 Interactive Merit Award

Try/Apt / OSLO

Volkswagen

BlueMotion Roulette

Interactive Advertising / Other Interactive Media - Single

12194N

2012 Interactive Merit Award

Firstborn / NY

Dentsu

DentsuNetwork.com

Websites / Corporate Website

12103N

2012 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

U.S. Air Force — Life in the Air Force

Websites / Corporate Website

12104N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

BluDot.com

Websites / Corporate Website

12105N

2012 Interactive Merit Award

The Martin Agency / Richmond

BFG

Shaun White

Websites / Corporate Website

12106N

2012 Advertising Merit Award

Kinetic Singapore / Singapore

Fox International Channels

A-Z of Endangered and Extinct Wildlife

Public Service / Newspaper or Magazine - Single

12254A

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Stare Bear

Public Service / Newspaper or Magazine - Single

12255A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

UNICEF

THIAGO

Public Service / Newspaper or Magazine - Single

12256A

2012 Advertising Merit Award

Publicis Brussels / Brussels

Reporters Without Borders

Talking Ad

Public Service / Newspaper or Magazine - Single

12257A

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Online Films & Video / Short Form - Single

12207N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Cage Cop

Online Films & Video / Short Form - Single

12208N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Hitchhiker

Online Films & Video / Short Form - Single

12209N

2012 Interactive Merit Award

BBH LONDON / London

Google Chrome

Jamal Edwards

Online Films & Video / Short Form - Single

12210N

2012 Interactive Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Films & Video / Short Form - Single

12211N

2012 Interactive Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Films & Video / Short Form - Single

12212N

2012 Interactive Merit Award

Drill / Shibuya

NTT DOCOMO

XYLOPHONE

Online Films & Video / Short Form - Single

12213N

2012 Interactive Merit Award

Furlined / Santa Monica

Snickers

The Man Who Played Literally Hungry

Online Films & Video / Short Form - Single

12214N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

Search Stories: A New/Old Prosthetic

Online Films & Video / Short Form - Single

12215N

2012 Interactive Merit Award

Projector inc. / Shibuya

Intel

The Museum of Me

Online Films & Video / Short Form - Single

12216N

2012 Interactive Merit Award

Sid Lee / Montreal

adidas AG

HERO spot

Online Films & Video / Short Form - Single

12217N

2012 Interactive Merit Award

TBWA Berlin / Berlin

adidas AG

Tomorrow starts now

Online Films & Video / Short Form - Single

12218N

2012 Interactive Merit Award

Venables Bell & Partners / San Francisco

Google

Explore Your World

Online Films & Video / Short Form - Single

12219N

2012 Interactive Merit Award

Wieden + Kennedy, Portland / Portland

Electronic Arts

Bulletstorm Last Call

Online Films & Video / Short Form - Single

12220N

2012 Interactive Merit Award

Zambezi / Venice

smartwater

Jennifer Aniston Goes Viral

Online Films & Video / Short Form - Single

12221N

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One Stories

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Droga5 / New York

Puma

Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Herezie Paris / Paris

Optifog Essilor

The Foggy Moments

Consumer Television / Commercials of Var. Length - Campaign

12381T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Consumer Television / Commercials of Var. Length - Campaign

12382T

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Berlitz Language Center

The Online Translation Experiment

Consumer Television / Commercials of Var. Length - Campaign

12383T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Don't Take it in the Air Campaign

Consumer Television / Commercials of Var. Length - Campaign

12384T

2012 Advertising Merit Award

Anomaly / Hollywood

Captain Morgan

To Life, Love, and Loot

Consumer Television / Commercials of Var. Length - Campaign

12385T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

"It's Not Crazy, It's Sports"

Consumer Television / Commercials of Var. Length - Campaign

12386T

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Social Networks/Community

12128N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Websites / Social Networks/Community

12129N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Facebook

Facebook Studio

Websites / Social Networks/Community

12130N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

Groupee

Websites / Social Networks/Community

12131N

2012 Interactive Merit Award

LDC / São Paulo

MTV Brasil

The Music Never Stops

Websites / Social Networks/Community

12132N

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