The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Andes Friend Recovery Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
"Up All Night" Fan Montage Video Agency: BBDO New York / New York Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW Agency: mount inc. / Shibuya-ku Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
Will the Sun Rise or Set on Japan ? Agency: iyamadesign inc. / Tokyo Client: Tokachi Poster Award Executive Comittee Category: Public Service / Outdoor and Posters - Campaign
NIPPON Agency: iyamadesign inc. / Tokyo Client: Tokachi Poster Award Executive Committee Category: Public Service / Outdoor and Posters - Campaign
Last Words Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Public Service / Outdoor and Posters - Campaign
You save one, you save more than one Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service / Outdoor and Posters - Campaign
Street Dance Festival Agency: Perfil252 / Belo Horizonte Client: Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall) Category: Public Service / Outdoor and Posters - Campaign
dwarf depression Agency: shailesh khandeparkar / mumbai Client: loving hand ministries Category: Public Service / Outdoor and Posters - Campaign
The Giant Bacteria Agency: The Leo Burnett Group Thailand / Bangkok Client: Safeguard Category: Public Service / Outdoor and Posters - Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments Agency: R/GA / New York Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App Agency: DIGITALKITCHEN / Chicago Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Gator Agency: Cramer - Krasselt / Milwaukee Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation Agency: DDB China Group / Shanghai Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings Agency: DDB Singapore / Singapore Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster Agency: Goodby, Silverstein & Partners / San Francisco Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child Agency: Leo Burnett Shanghai / Shanghai Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company Agency: cosmos / Tokyo Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet] Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Nothing to Hide Agency: Marcel / Paris Client: Sequoia Category: Broadcast Design / Campaign
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up Agency: Clemenger BBDO Melbourne / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day Agency: CP+B / Digitas / Boulder Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated Agency: CP+B / Boulder Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics Agency: Garbergs / Stockholm Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

AbInBev / Andes Beer

Andes Friend Recovery

Out Of Home / Digital / Electronic - Single or Campaign

12206A

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

BGH Air Conditioners

Big Noses

Out Of Home / Digital / Electronic - Single or Campaign

12207A

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Out Of Home / Digital / Electronic - Single or Campaign

12209A

2012 Advertising Merit Award

OgilvyOne London / London

IBM

Predictions

Out Of Home / Digital / Electronic - Single or Campaign

12210A

2012 Advertising Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Out Of Home / Digital / Electronic - Single or Campaign

12211A

2012 Advertising Merit Award

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Out Of Home / Digital / Electronic - Single or Campaign

12212A

2012 Interactive Merit Award

BBDO New York / New York

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Video Remixes/Mashups - Single

12241N

2012 Interactive Merit Award

mount inc. / Shibuya-ku

UNIQLO

UNIQLO NYC NOW

Online Films & Video / Video Remixes/Mashups - Single

12242N

2012 Design Merit Award

iyamadesign inc. / Tokyo

Tokachi Poster Award Executive Comittee

Will the Sun Rise or Set on Japan ?

Public Service / Outdoor and Posters - Campaign

12211D

2012 Design Merit Award

iyamadesign inc. / Tokyo

Tokachi Poster Award Executive Committee

NIPPON

Public Service / Outdoor and Posters - Campaign

12212D

2012 Design Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Last Words

Public Service / Outdoor and Posters - Campaign

12213D

2012 Design Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

You save one, you save more than one

Public Service / Outdoor and Posters - Campaign

12214D

2012 Design Merit Award

Perfil252 / Belo Horizonte

Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall)

Street Dance Festival

Public Service / Outdoor and Posters - Campaign

12215D

2012 Design Merit Award

shailesh khandeparkar / mumbai

loving hand ministries

dwarf depression

Public Service / Outdoor and Posters - Campaign

12216D

2012 Design Merit Award

The Leo Burnett Group Thailand / Bangkok

Safeguard

The Giant Bacteria

Public Service / Outdoor and Posters - Campaign

12217D

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

12159N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Comviq

Single single release

Mobile Applications/Sites / Social Networks/Community

12160N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Social Networks/Community

12161N

2012 Interactive Merit Award

R/GA / New York

O2

Priority Moments

Mobile Applications/Sites / Social Networks/Community

12162N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Mobile Applications/Sites / Social Networks/Community

12163N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Mobile Applications/Sites / Social Networks/Community

12164N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Mobile Applications/Sites / Augmented Reality

12137N

2012 Interactive Merit Award

DIGITALKITCHEN / Chicago

Paramount Pictures

Transformers: Dark of the Moon Augmented Reality App

Mobile Applications/Sites / Augmented Reality

12138N

2012 Design Merit Award

Cramer - Krasselt / Milwaukee

Penfield Children's Center

Gator

Public Service / Outdoor and Posters - Single

12202D

2012 Design Merit Award

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Public Service / Outdoor and Posters - Single

12203D

2012 Design Merit Award

DDB China Group / Shanghai

Family Care For Grassroots Community

The Keyboard of Isolation

Public Service / Outdoor and Posters - Single

12204D

2012 Design Merit Award

DDB Singapore / Singapore

ACRES: Animal Concerns Research & Education Society

Tree Rings

Public Service / Outdoor and Posters - Single

12205D

2012 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

CO-1 School of Visual Arts

CO-1 10th Anniversary Poster

Public Service / Outdoor and Posters - Single

12206D

2012 Design Merit Award

Goodby, Silverstein & Partners / San Francisco

Aides

Sex Map Poster

Public Service / Outdoor and Posters - Single

12207D

2012 Design Merit Award

Leo Burnett Shanghai / Shanghai

Shanghai QingCongQuan Autism Foundation

The Distance Between Mother and Child

Public Service / Outdoor and Posters - Single

12208D

2012 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Look Down"

Public Service / Outdoor and Posters - Single

12209D

2012 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Down Here"

Public Service / Outdoor and Posters - Single

12210D

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

2012 Design Merit Award

cosmos / Tokyo

Koyama Kanamono

Architectural hardware company

Collateral Design / P.O.P. and In-Store - Campaign

12150D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Pictogram series[camera] [headlight] [golf club] [bullet]

Collateral Design / P.O.P. and In-Store - Campaign

12151D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / P.O.P. and In-Store - Campaign

12152D

2012 Design Merit Award

Marcel / Paris

Sequoia

Nothing to Hide

Broadcast Design / Campaign

12197D

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Integrated Branding / Consumer Campaign

12504G

2012 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

12505G

2012 Advertising Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Consumer Campaign

12506G

2012 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Best Test Drive. Ever. Period. Integrated Campaign

Integrated Branding / Consumer Campaign

12507G

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

National Australia Bank

Break Up

Integrated Branding / Consumer Campaign

12508G

2012 Advertising Merit Award

CP+B / Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Consumer Campaign

12509G

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Kraft Mac and Cheese Integrated

Integrated Branding / Consumer Campaign

12510G

2012 Advertising Merit Award

Garbergs / Stockholm

Nordiska Kompaniet - NK

Future Classics

Integrated Branding / Consumer Campaign

12511G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Integrated Branding / Consumer Campaign

12512G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Integrated Branding / Consumer Campaign

12513G

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Integrated Branding / Consumer Campaign

12514G

2012 Advertising Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Consumer Campaign

12515G

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