The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites / Consumer Goods
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
When food attacks
Agency: Brand David, New Delhi / New Delhi
Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company
Agency: cosmos / Tokyo
Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet]
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Andes Friend Recovery
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions
Agency: OgilvyOne London / London
Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes
Agency: BBDO Mexico / México
Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete
Agency: FoxP2 / Cape Town
Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures
Agency: Marcel / Paris
Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth
Agency: Memac Ogilvy & Mather / Dubai
Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Annual ID:
12097N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Annual ID:
12098N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Annual ID:
12099N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Annual ID:
12100N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Annual ID:
12101N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Annual ID:
12102N
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12517G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12518G
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Legend
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12519G
Award:
2012 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12520G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Design Merit Award
Agency:
Brand David, New Delhi / New Delhi
Client:
Soliance Pharma Products
Title:
When food attacks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12149D
Award:
2012 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Koyama Kanamono
Title:
Architectural hardware company
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12150D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Pictogram series[camera] [headlight] [golf club] [bullet]
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12151D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12152D
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
AbInBev / Andes Beer
Title:
Andes Friend Recovery
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12206A
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
BGH Air Conditioners
Title:
Big Noses
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12207A
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12209A
Award:
2012 Advertising Merit Award
Agency:
OgilvyOne London / London
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12210A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12211A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12212A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12166A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Devlyn Optical Stores
Title:
Eyes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12167A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12168A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12169A
Award:
2012 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Media 24
Title:
Suburbia Can't Compete
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12170A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12171A
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12172A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12173A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12174A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12175A
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
ROWENTA
Title:
Furnitures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12176A
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Reporters Without Borders
Title:
Pixelated Truth
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12177A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12178A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12179A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12180A
