The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin Agency: Santa Clara / São Paulo Client: Nycomed Category: Promos / Gaming Promos
Sending the unthinkable Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company Agency: cosmos / Tokyo Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet] Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Celebrity Tap Agency: Droga5 / New York Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing Agency: NAIL / Providence Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Category: Craft / Typography
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Craft / Sound Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Sound Design
Lift & Laugh Agency: Ogilvy Brasil / são paulo Client: The Coca Cola Company Category: Craft / Sound Design
Making Tracks Agency: DDB Sydney / Ultimo Client: Tourism Australia Category: Online Films & Video / Long Form - Series/Episodes
King Kong Agency: Leo Burnett Colombiana / Bogota Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore) Agency: NIPPON DESIGN CENTER / Tokyo Client: yueni Category: Collateral Design / Posters - Single
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
31 Days of Oscar Agency: 1 Trick Pony, LLC / Hammonton Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox Agency: DDB Singapore / Singapore Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign Agency: kempertrautmann gmbh / Hamburg Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape Agency: Tribal DDB Hong Kong / Hong Kong Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette Agency: Try/Apt / OSLO Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
Facades Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal Agency: DDB / Auckland Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures Agency: Leo Burnett Manila / Makati Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
Eagle/owl/leopard Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies Agency: BBDO India / Mumbai Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot] Agency: GREY tokyo/G2 JAPAN / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend Agency: Perfil252 / Belo Horizonte Client: Xitam Category: Outdoor Design / Transit - Campaign
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Branded Content / Games

2012 Branded Entertainment Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Promos / Gaming Promos

12192E

2012 Branded Entertainment Merit Award

Santa Clara / São Paulo

Nycomed

Game of life Nebacetin

Promos / Gaming Promos

12193E

2012 Advertising Merit Award

RAPP / London

NSPCC

Sending the unthinkable

Public Service / Collateral - Single

12277A

2012 Advertising Merit Award

Whybin\TBWA\TEQUILA Auckland / Auckland CBD

Multiple Sclerosis Society

MS Numbing Soap

Public Service / Collateral - Single

12278A

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

2012 Design Merit Award

cosmos / Tokyo

Koyama Kanamono

Architectural hardware company

Collateral Design / P.O.P. and In-Store - Campaign

12150D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Pictogram series[camera] [headlight] [golf club] [bullet]

Collateral Design / P.O.P. and In-Store - Campaign

12151D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / P.O.P. and In-Store - Campaign

12152D

2012 Advertising Merit Award

Droga5 / New York

UNICEF

Celebrity Tap

Integrated Branding / Public Service Campaign

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy The Ride

Integrated Branding / Public Service Campaign

12522G

2012 Advertising Merit Award

NAIL / Providence

Rhode Island Community Food Bank

Nothing

Integrated Branding / Public Service Campaign

12523G

2012 Advertising Merit Award

WHYBIN\TBWA\TEQUILA\ / Pyrmont

MARS PETCARE

The PEDIGREE® Adoption Drive

Integrated Branding / Public Service Campaign

12524G

2012 Interactive Merit Award

AlmapBBDO / São Paulo

Billboard

Typography

Craft / Typography

12287N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Craft / Sound Design

12293N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Sound Design

12294N

2012 Interactive Merit Award

Ogilvy Brasil / são paulo

The Coca Cola Company

Lift & Laugh

Craft / Sound Design

12295N

2012 Interactive Merit Award

DDB Sydney / Ultimo

Tourism Australia

Making Tracks

Online Films & Video / Long Form - Series/Episodes

12234N

2012 Design Merit Award

Leo Burnett Colombiana / Bogota

Bumba, Aldor

King Kong

Collateral Design / Posters - Single

12121D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral Design / Posters - Single

12122D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral Design / Posters - Single

12123D

2012 Design Merit Award

NIPPON DESIGN CENTER / Tokyo

yueni

yueni (therefore)

Collateral Design / Posters - Single

12124D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Grenade

Collateral Design / Posters - Single

12125D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Duck

Collateral Design / Posters - Single

12126D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Pig

Collateral Design / Posters - Single

12127D

2012 Interactive Merit Award

1 Trick Pony, LLC / Hammonton

Turner Classic Movies

31 Days of Oscar

Interactive Advertising / Other Interactive Media - Single

12181N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi tackles the World's Most Dangerous Road

Interactive Advertising / Other Interactive Media - Single

12182N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Interactive Advertising / Other Interactive Media - Single

12183N

2012 Interactive Merit Award

DDB Singapore / Singapore

StarHub Pte Ltd

Music MoodBox

Interactive Advertising / Other Interactive Media - Single

12184N

2012 Interactive Merit Award

Grip Limited / Toronto

Labatt Breweries of Canada

Kokanee Mountain Cans

Interactive Advertising / Other Interactive Media - Single

12185N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Interactive Advertising / Other Interactive Media - Single

12186N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

Volkswagen AG

Quicar, the Volks Campaign

Interactive Advertising / Other Interactive Media - Single

12187N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Interactive Advertising / Other Interactive Media - Single

12188N

2012 Interactive Merit Award

magneticNorth (mN) / Manchester

BBC R&D, North Lab

BBC Philharmonic Maestro

Interactive Advertising / Other Interactive Media - Single

12189N

2012 Interactive Merit Award

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Interactive Advertising / Other Interactive Media - Single

12190N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Interactive Advertising / Other Interactive Media - Single

12191N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Single

12192N

2012 Interactive Merit Award

Tribal DDB Hong Kong / Hong Kong

Intel Asia Pacific

Intel: The Escape

Interactive Advertising / Other Interactive Media - Single

12193N

2012 Interactive Merit Award

Try/Apt / OSLO

Volkswagen

BlueMotion Roulette

Interactive Advertising / Other Interactive Media - Single

12194N

2012 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Traffick Lights

Facades

Public Service / Newspaper or Magazine - Campaign

12258A

2012 Advertising Merit Award

DDB / Auckland

Coastguard New Zealand

Mayday Appeal

Public Service / Newspaper or Magazine - Campaign

12259A

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Public Service / Newspaper or Magazine - Campaign

12260A

2012 Advertising Merit Award

Leo Burnett Manila / Makati

WWF Philippines

Sea Creatures

Public Service / Newspaper or Magazine - Campaign

12261A

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Eagle/owl/leopard

Outdoor Design / Transit - Campaign

12167D

2012 Design Merit Award

BBDO India / Mumbai

White Collar Hippies

Launch of White Collar Hippies

Outdoor Design / Transit - Campaign

12173D

2012 Design Merit Award

GREY tokyo/G2 JAPAN / Tokyo

WASHIN OPTICAL CO., LTD.

Unclear series [Nessie] [UFO] [Bigfoot]

Outdoor Design / Transit - Campaign

12174D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Outdoor Design / Transit - Campaign

12175D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Outdoor Design / Transit - Campaign

12176D

2012 Design Merit Award

Perfil252 / Belo Horizonte

Xitam

Let It Blend

Outdoor Design / Transit - Campaign

12177D

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Branded Content / Games

12456T

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Branded Content / Games

12457T

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