The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

1 Million Kids Challenge Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Non-Broadcast / Online
Cage Cop Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Non-Broadcast / Online
Xylophone Agency: Drill Inc. / Shibuya Client: NTT DOCOMO,INC. Category: Non-Broadcast / Online
Bikers Agency: Duval Guillaume Modem / Berchem Client: Bart Creemers Category: Non-Broadcast / Online
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Non-Broadcast / Online
912 and On The Lam Agency: The Brooklyn Brothers / New York Client: New Era Category: Non-Broadcast / Online
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Non-Broadcast / Online
YouTube Interventions Agency: Ogilvy Cape Town / Cape Town Client: Wilderness Foundation Category: Non-Broadcast / Online
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Non-Broadcast / Online
Camry It's Reinvented Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Online
Big Day Agency: BBH London / Hollywood Client: Weetabix Category: Non-Broadcast / Online
Gift Of Life Agency: TBWA Santiago Mangada Puno / Makati City Client: Energizer Philippines Inc Category: Non-Broadcast / Online
Legendary Making of The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Non-Broadcast / Online
Thief Agency: Y&R Amsterdam / Amsterdam Client: LG Electronics Category: Non-Broadcast / Online
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Sainsbury's

1 Million Kids Challenge

Non-Broadcast / Online

12423T

2012 Advertising Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Cage Cop

Non-Broadcast / Online

12424T

2012 Advertising Merit Award

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Non-Broadcast / Online

12425T

2012 Advertising Merit Award

Drill Inc. / Shibuya

NTT DOCOMO,INC.

Xylophone

Non-Broadcast / Online

12426T

2012 Advertising Merit Award

Duval Guillaume Modem / Berchem

Bart Creemers

Bikers

Non-Broadcast / Online

12427T

2012 Advertising Merit Award

Grey London / London

The British Heart Foundation

BHF - Vinnie

Non-Broadcast / Online

12428T

2012 Advertising Merit Award

The Brooklyn Brothers / New York

New Era

912 and On The Lam

Non-Broadcast / Online

12429T

2012 Advertising Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Non-Broadcast / Online

12431T

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Wilderness Foundation

YouTube Interventions

Non-Broadcast / Online

12432T

2012 Advertising Merit Award

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Non-Broadcast / Online

12433T

2012 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry It's Reinvented

Non-Broadcast / Online

12434T

2012 Advertising Merit Award

BBH London / Hollywood

Weetabix

Big Day

Non-Broadcast / Online

12435T

2012 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

Energizer Philippines Inc

Gift Of Life

Non-Broadcast / Online

12436T

2012 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Legendary Making of The Date

Non-Broadcast / Online

12437T

2012 Advertising Merit Award

Y&R Amsterdam / Amsterdam

LG Electronics

Thief

Non-Broadcast / Online

12438T

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Non-Broadcast / Offline

12439T

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