The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting
Agency: Kids Love Jetlag / Paris
Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
AskAway.ca
Agency: Revolve / DIGITALKITCHEN / Bedford
Client: Atlantic Lottery Category: Brand Transformation / Single
The PNC Christmas Price Index Express
Agency: Deutsch Inc. / NEw york
Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Websites / Services
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Websites / Services
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot Category: Websites / Branded Games
A Google A Day
Agency: Google Creative Lab / New York
Client: Google Category: Websites / Branded Games
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Websites / Branded Games
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
The Human Element
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars
Agency: Ferroconcrete / Los Angeles
Client: TCM Category: Promos / Television Promo
Voltron Force Promo
Agency: Oishii Creative / Pasadena
Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix
Agency: Studio Zoo / Randburg
Client: DStv Category: Promos / Television Promo
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single