The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations
Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Events and Installations
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Events and Installations
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Events and Installations
Gloria=Glory
Agency: Y&R COLOMBIA / BOGOTA
Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata
Agency: Y&R COLOMBIA / BOGOTA
Client: Homecenter Colombia Category: Events and Installations
Feathers
Agency: Basic Books / Perseus Books Group / New York
Client: Basic Books Category: Publication Design / Book Cover Design
Dead Man Cooking
Agency: Jung von Matt / Hamburg
Client: ALIVE e.V. Category: Publication Design / Book Cover Design
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
After the Parade
Agency: JWT New York / New York
Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER
Agency: Saatchi & Saatchi Spain / Madrid
Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes
Agency: BBDO Mexico / México
Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete
Agency: FoxP2 / Cape Town
Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E
Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E
Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Annual ID:
12141E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Annual ID:
12142E
Award:
2012 Branded Entertainment Merit Award
Agency:
Relevent / Austin
Client:
Jeep
Title:
Jeep Ops Experience
Category:
Events and Installations
Annual ID:
12143E
Award:
2012 Branded Entertainment Merit Award
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Events and Installations
Annual ID:
12144E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT India / Mumbai
Client:
Bennet Coleman & Co - The Times of India
Title:
Fresh Home Delivery Campaign
Category:
Events and Installations
Annual ID:
12145E
Award:
2012 Branded Entertainment Merit Award
Agency:
LEO BURNETT ARGENTINA / Buenos Aires
Client:
Garbarino
Title:
Back to Garbarino
Category:
Events and Installations
Annual ID:
12146E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Annual ID:
12147E
Award:
2012 Branded Entertainment Merit Award
Agency:
Designkitchen / Chicago
Client:
HP
Title:
Play Big
Category:
Events and Installations
Annual ID:
12148E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Roche / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Events and Installations
Annual ID:
12149E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Annual ID:
12150E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / Sydney
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Annual ID:
12151E
Award:
2012 Branded Entertainment Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Events and Installations
Annual ID:
12152E
Award:
2012 Branded Entertainment Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels World Record Jump
Category:
Events and Installations
Annual ID:
12153E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Foundation Fortisland Pampus
Title:
Dutch Shark Alarm
Category:
Events and Installations
Annual ID:
12154E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Annual ID:
12155E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
MasterCard
Title:
Check In to the Ballgame
Category:
Events and Installations
Annual ID:
12156E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Events and Installations
Annual ID:
12157E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Events and Installations
Annual ID:
12158E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Events and Installations
Annual ID:
12159E
Award:
2012 Branded Entertainment Merit Award
Agency:
Walrus / New York
Client:
Smith & Wollensky
Title:
Your name here
Category:
Events and Installations
Annual ID:
12160E
Award:
2012 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Converse Block Party
Category:
Events and Installations
Annual ID:
12161E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Telefónica Telecom
Title:
Gloria=Glory
Category:
Events and Installations
Annual ID:
12162E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Homecenter Colombia
Title:
The Worlds Biggest Pinata
Category:
Events and Installations
Annual ID:
12163E
Award:
2012 Design Merit Award
Agency:
Basic Books / Perseus Books Group / New York
Client:
Basic Books
Title:
Feathers
Category:
Publication Design / Book Cover Design
Annual ID:
12181D
Award:
2012 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Publication Design / Book Cover Design
Annual ID:
12182D
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12159N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12160N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12161N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Services for the UnderServed
Title:
After the Parade
Category:
Public Service / Radio - Campaign
Annual ID:
12318R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Campaign
Annual ID:
12319R
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Spain / Madrid
Client:
Reporters Without Borders
Title:
TWITTER
Category:
Public Service / Radio - Campaign
Annual ID:
12320R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Dinosaurs Real Close
Category:
Public Service / Radio - Campaign
Annual ID:
12321R
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12166A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Devlyn Optical Stores
Title:
Eyes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12167A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12168A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12169A
Award:
2012 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Media 24
Title:
Suburbia Can't Compete
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12170A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12171A
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12172A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12173A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12174A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12175A
