The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games
A Google A Day Agency: Google Creative Lab / New York Client: Google Category: Websites / Branded Games
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
Sending the unthinkable Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere Agency: Enlighten / Ann Arbor Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove" Agency: Droga5 / New York Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments Agency: Herezie Paris / Paris Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment Agency: Memac Ogilvy & Mather / Dubai Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot Agency: Anomaly / Hollywood Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports" Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Who Murdered Rico? Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming
Shiphunt - Oceans of Treasure Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation Agency: Grabarz & Partner WA GmbH / Hamburg Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
Idle Worship Agency: Idle Games / San Francisco Client: Idle Games Category: Gaming / Online gaming
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming
Live Frog Agency: Ogilvy Brasil / são paulo Client: Allianz Category: Gaming / Online gaming
Tap Joint Agency: Pereira & O'Dell / San Francisco Client: Yahoo! Category: Gaming / Online gaming
Global Resistance Agency: Soap Creative / Los Angeles Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign Agency: Creative Artists Agency / Los Angeles Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say Agency: Hard Citizen / Toronto Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future Agency: Kirshenbaum Bond Senecal + Partners / New York Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project Agency: MediaCom / New York Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown Agency: MediaCom / New York Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis Agency: String Theory / Auckland Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher Agency: The Martin Agency / Richmond Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com Agency: Tribal DDB Worldwide / New York Client: Reebok Category: Online Branded Entertainment / Short-form
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

12093N

2012 Interactive Merit Award

BBH LONDON / London

Fruitshoot

Champion of the Playground

Websites / Branded Games

12094N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

A Google A Day

Websites / Branded Games

12095N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Websites / Branded Games

12096N

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

2012 Advertising Merit Award

RAPP / London

NSPCC

Sending the unthinkable

Public Service / Collateral - Single

12277A

2012 Advertising Merit Award

Whybin\TBWA\TEQUILA Auckland / Auckland CBD

Multiple Sclerosis Society

MS Numbing Soap

Public Service / Collateral - Single

12278A

2012 Interactive Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Mobile Applications/Sites / Public Service/Non-Profit

12147N

2012 Interactive Merit Award

Enlighten / Ann Arbor

Enlighten

WhatWasThere

Mobile Applications/Sites / Public Service/Non-Profit

12148N

2012 Interactive Merit Award

Scholz & Friends / Hamburg

SODI - Solidaritätsdienst International e. V.

No more landmines

Mobile Applications/Sites / Public Service/Non-Profit

12149N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Mobile Applications/Sites / Public Service/Non-Profit

12150N

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One Stories

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Droga5 / New York

Puma

Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Herezie Paris / Paris

Optifog Essilor

The Foggy Moments

Consumer Television / Commercials of Var. Length - Campaign

12381T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Consumer Television / Commercials of Var. Length - Campaign

12382T

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Berlitz Language Center

The Online Translation Experiment

Consumer Television / Commercials of Var. Length - Campaign

12383T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Don't Take it in the Air Campaign

Consumer Television / Commercials of Var. Length - Campaign

12384T

2012 Advertising Merit Award

Anomaly / Hollywood

Captain Morgan

To Life, Love, and Loot

Consumer Television / Commercials of Var. Length - Campaign

12385T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

"It's Not Crazy, It's Sports"

Consumer Television / Commercials of Var. Length - Campaign

12386T

2012 Branded Entertainment Merit Award

.99 / Auckland

Mike Tod

Who Murdered Rico?

Gaming / Online gaming

12078E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

Shiphunt - Oceans of Treasure

Gaming / Online gaming

12079E

2012 Branded Entertainment Merit Award

BBDO New York / New York

HBO

Dig Deeper

Gaming / Online gaming

12080E

2012 Branded Entertainment Merit Award

Grabarz & Partner WA GmbH / Hamburg

Wieners + Wieners GmbH

Wieners + Wieners Christmas dictation

Gaming / Online gaming

12081E

2012 Branded Entertainment Merit Award

Idle Games / San Francisco

Idle Games

Idle Worship

Gaming / Online gaming

12082E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Gaming / Online gaming

12083E

2012 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Gaming / Online gaming

12084E

2012 Branded Entertainment Merit Award

Ogilvy Brasil / são paulo

Allianz

Live Frog

Gaming / Online gaming

12085E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Yahoo!

Tap Joint

Gaming / Online gaming

12086E

2012 Branded Entertainment Merit Award

Soap Creative / Los Angeles

Sony Computer Entertainment America & Insomniac Games

Global Resistance

Gaming / Online gaming

12087E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

Death Road

Online Branded Entertainment / Short-form

12105E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Los Angeles Mission

Quick Fix with Gwen and Maxi

Online Branded Entertainment / Short-form

12106E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Online Branded Entertainment / Short-form

12107E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Online Branded Entertainment / Short-form

12108E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Diageo

Jeremiah Weed's Badass Campaign

Online Branded Entertainment / Short-form

12109E

2012 Branded Entertainment Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Branded Entertainment / Short-form

12110E

2012 Branded Entertainment Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Branded Entertainment / Short-form

12111E

2012 Branded Entertainment Merit Award

Hard Citizen / Toronto

Shit Girls Say

Shit Girls Say

Online Branded Entertainment / Short-form

12112E

2012 Branded Entertainment Merit Award

Kirshenbaum Bond Senecal + Partners / New York

BMW North America

BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future

Online Branded Entertainment / Short-form

12113E

2012 Branded Entertainment Merit Award

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Online Branded Entertainment / Short-form

12114E

2012 Branded Entertainment Merit Award

MediaCom / New York

Audi

Untitled Jersey City Project

Online Branded Entertainment / Short-form

12115E

2012 Branded Entertainment Merit Award

MediaCom / New York

ConAgra Foods

Healthy Choice Top Chef Showdown

Online Branded Entertainment / Short-form

12116E

2012 Branded Entertainment Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Branded Entertainment / Short-form

12117E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Online Branded Entertainment / Short-form

12118E

2012 Branded Entertainment Merit Award

String Theory / Auckland

Good Books

Metamorphosis

Online Branded Entertainment / Short-form

12119E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer

Bieber/Usher

Online Branded Entertainment / Short-form

12120E

2012 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Reebok

WeRClassic.com

Online Branded Entertainment / Short-form

12121E

2012 Advertising Merit Award

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Newspaper / Small Space Print - Single

12142A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Newspaper / Small Space Print - Single

12143A

2012 Advertising Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Newspaper / Small Space Print - Single

12144A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Newspaper / Small Space Print - Single

12145A

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