The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity Agency: BBDO Proximity Hamburg / Duesseldorf Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation Agency: BBDO New York / New York Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution Agency: Conill Saatchi & Saatchi / Torrance Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations
BIG SHARE! Agency: Hakuhodo Kettle / Tokyo Client: TOYOTA MARKETING JAPAN Category: Events and Installations
Jeep Ops Experience Agency: Relevent / Austin Client: Jeep Category: Events and Installations
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign Agency: JWT India / Mumbai Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino Agency: LEO BURNETT ARGENTINA / Buenos Aires Client: Garbarino Category: Events and Installations
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations
Play Big Agency: Designkitchen / Chicago Client: HP Category: Events and Installations
Contagion - Bacteria Billboard Agency: Lowe Roche / Toronto Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Events and Installations
Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump Agency: Mistress / Venice Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations
Check In to the Ballgame Agency: R/GA / New York Client: MasterCard Category: Events and Installations
SPARQ Agency: R/GA / New York Client: Nike Category: Events and Installations
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Events and Installations
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Events and Installations
Converse Block Party Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Events and Installations
Gloria=Glory Agency: Y&R COLOMBIA / BOGOTA Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata Agency: Y&R COLOMBIA / BOGOTA Client: Homecenter Colombia Category: Events and Installations
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run Agency: Leo Burnett Shanghai / Shanghai Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI Agency: TBWA\ISTANBUL / ISTANBUL Client: MINI Category: Outdoor Design / Transit - Single
Squeezed Agency: Zulu Alpha Kilo / Toronto Client: Simply Orange Category: Outdoor Design / Transit - Single
Going Home Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem Agency: BBDO New York / New York Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Car Chase Agency: BBDO Toronto / Toronto Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Addiction Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Cinema Advertising / Short Form - Under :90 - Single
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Cinema Advertising / Short Form - Under :90 - Single
Younger, Longer Agency: Iris / New York Client: Quit Category: Cinema Advertising / Short Form - Under :90 - Single
Approved by VW Chairman Agency: Ruf Lanz, Zurich / Zurich Client: Hyundai Category: Cinema Advertising / Short Form - Under :90 - Single
Santec Prison Agency: serviceplan / Munich Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
Reflective Billboard Agency: Cossette / Vancouver Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brothers Pictures Canada Category: Outdoor Design / Billboards - Single
Beep-beep Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign
Fruit Figures Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
MFCEO - No Middle Choice Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Consumer Television / :20 and Under - Single

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

World Records

Events and Installations

12136E

2012 Branded Entertainment Merit Award

BBDO Proximity Hamburg / Duesseldorf

Ankerland e. V.

Post-it War for Charity

Events and Installations

12137E

2012 Branded Entertainment Merit Award

BBDO New York / New York

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

12138E

2012 Branded Entertainment Merit Award

Colenso BBDO / Auckland

Frucor Beverages Ltd

Skate Pinball

Events and Installations

12139E

2012 Branded Entertainment Merit Award

Conill Saatchi & Saatchi / Torrance

Toyota Motor Sales, USA

Projecting Pollution

Events and Installations

12140E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Schweppes

Cocktail Mail

Events and Installations

12141E

2012 Branded Entertainment Merit Award

Hakuhodo Kettle / Tokyo

TOYOTA MARKETING JAPAN

BIG SHARE!

Events and Installations

12142E

2012 Branded Entertainment Merit Award

Relevent / Austin

Jeep

Jeep Ops Experience

Events and Installations

12143E

2012 Branded Entertainment Merit Award

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Events and Installations

12144E

2012 Branded Entertainment Merit Award

JWT India / Mumbai

Bennet Coleman & Co - The Times of India

Fresh Home Delivery Campaign

Events and Installations

12145E

2012 Branded Entertainment Merit Award

LEO BURNETT ARGENTINA / Buenos Aires

Garbarino

Back to Garbarino

Events and Installations

12146E

2012 Branded Entertainment Merit Award

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Events and Installations

12147E

2012 Branded Entertainment Merit Award

Designkitchen / Chicago

HP

Play Big

Events and Installations

12148E

2012 Branded Entertainment Merit Award

Lowe Roche / Toronto

Warner Brothers Pictures Canada

Contagion - Bacteria Billboard

Events and Installations

12149E

2012 Branded Entertainment Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Events and Installations

12150E

2012 Branded Entertainment Merit Award

MediaCom / Sydney

Dell Alienware

Area 52

Events and Installations

12151E

2012 Branded Entertainment Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Events and Installations

12152E

2012 Branded Entertainment Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels World Record Jump

Events and Installations

12153E

2012 Branded Entertainment Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Foundation Fortisland Pampus

Dutch Shark Alarm

Events and Installations

12154E

2012 Branded Entertainment Merit Award

Ogilvy Group Melbourne / Melbourne

Puma

Puma Love Run

Events and Installations

12155E

2012 Branded Entertainment Merit Award

R/GA / New York

MasterCard

Check In to the Ballgame

Events and Installations

12156E

2012 Branded Entertainment Merit Award

R/GA / New York

Nike

SPARQ

Events and Installations

12157E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Events and Installations

12158E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Events and Installations

12159E

2012 Branded Entertainment Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Events and Installations

12160E

2012 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Converse Block Party

Events and Installations

12161E

2012 Branded Entertainment Merit Award

Y&R COLOMBIA / BOGOTA

Telefónica Telecom

Gloria=Glory

Events and Installations

12162E

2012 Branded Entertainment Merit Award

Y&R COLOMBIA / BOGOTA

Homecenter Colombia

The Worlds Biggest Pinata

Events and Installations

12163E

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Outdoor Design / Transit - Single

12166D

2012 Design Merit Award

Leo Burnett Shanghai / Shanghai

Li Ning

Don't Drive...Run

Outdoor Design / Transit - Single

12168D

2012 Design Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Outdoor Design / Transit - Single

12169D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Outdoor Design / Transit - Single

12170D

2012 Design Merit Award

TBWA\ISTANBUL / ISTANBUL

MINI

MORE PEOPLE MORE MINI

Outdoor Design / Transit - Single

12171D

2012 Design Merit Award

Zulu Alpha Kilo / Toronto

Simply Orange

Squeezed

Outdoor Design / Transit - Single

12172D

2012 Advertising Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG MBVD/VPS

Going Home

Cinema Advertising / Short Form - Under :90 - Single

12413T

2012 Advertising Merit Award

BBDO New York / New York

Johnson & Johnson

Anthem

Cinema Advertising / Short Form - Under :90 - Single

12414T

2012 Advertising Merit Award

BBDO Toronto / Toronto

Shaw Communications Inc.

Car Chase

Cinema Advertising / Short Form - Under :90 - Single

12415T

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Addiction

Cinema Advertising / Short Form - Under :90 - Single

12416T

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Cinema Advertising / Short Form - Under :90 - Single

12417T

2012 Advertising Merit Award

Iris / New York

Quit

Younger, Longer

Cinema Advertising / Short Form - Under :90 - Single

12418T

2012 Advertising Merit Award

Ruf Lanz, Zurich / Zurich

Hyundai

Approved by VW Chairman

Cinema Advertising / Short Form - Under :90 - Single

12419T

2012 Advertising Merit Award

serviceplan / Munich

SANYO VIDEO Vertrieb AG

Santec Prison

Cinema Advertising / Short Form - Under :90 - Single

12420T

2012 Design Merit Award

Cossette / Vancouver

McDonald's Restaurants of Canada Ltd.

Reflective Billboard

Outdoor Design / Billboards - Single

12162D

2012 Design Merit Award

Lowe Roche / Amuse / Toronto

Warner Brothers Pictures Canada

Bacteria Billboards

Outdoor Design / Billboards - Single

12163D

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Beep-beep

Collateral / P.O.P. and In-store - Campaign

12239A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

#thegoodstuff

Collateral / P.O.P. and In-store - Campaign

12240A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Pets

Collateral / P.O.P. and In-store - Campaign

12241A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / P.O.P. and In-store - Campaign

12242A

2012 Advertising Merit Award

Scholz & Friends / Berlin

Fresh’N’Friends

Fruit Figures

Collateral / P.O.P. and In-store - Campaign

12243A

2012 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO - No Middle Choice

Consumer Television / :20 and Under - Single

12376T

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