The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Project Shiphunt Agency: 180LA / Santa Monica Client: Sony Electronics Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Integrated Branding Campaign - 360
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360
TOILET BIKE NEO Agency: Dentsu.inc / Tokyo Client: TOTO LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Stunt Agency: Fred & Farid Group / Paris Client: Wrangler Category: Integrated Branding / Integrated Branding Campaign - 360
Sprint All Together Now Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Opulence, I Has It. Agency: Grey New York / New York Client: DIRECTV Category: Integrated Branding / Integrated Branding Campaign - 360
Breathe Happy Social Experiment Agency: Grey New York / New York Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - 360
The Story Beyond The Still Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
MLB Fan Cave Agency: Hill Holliday / Boston Client: Major League Baseball Category: Integrated Branding / Integrated Branding Campaign - 360
See The Person Agency: Leo Burnett / Southbank Client: Scope Category: Integrated Branding / Integrated Branding Campaign - 360
You Above All Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
The People's Car Project Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Integrated Branding / Integrated Branding Campaign - 360
Drops for Life Agency: R/GA / New York Client: Giorgio Armani Category: Integrated Branding / Integrated Branding Campaign - 360
Google Wallet Agency: R/GA / New York Client: Google Wallet Category: Integrated Branding / Integrated Branding Campaign - 360
Sponsafier 3 Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VIRTUE Worldwide - VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Integrated Branding / Integrated Branding Campaign - 360
Celebrity Tap Agency: Droga5 / New York Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing Agency: NAIL / Providence Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Branded Content / Games
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Content / Games
"Up All Night" Fan Montage Video Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Music Videos
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Branded Content / Online
Remember Me Agency: CP+B / Boulder Client: MetLife Foundation Category: Branded Content / Online
Autodance Agency: CP+B / Boulder Client: Ubisoft Category: Branded Content / Online
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Branded Content / Online
Always Open Agency: Gotham / New York Client: Denny's Category: Branded Content / Online
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Branded Content / Online
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Branded Content / Online
The Gathering Agency: Innocean Australia / North Sydney Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET Agency: Ogilvy Brasil / são paulo Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER Agency: Ogilvy France / Paris Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Branded Content / Online
An Unexpected Visit Agency: SHACKLETON / MADRID Client: Spanair Category: Branded Content / Online
Gift Of Life Agency: TBWA Santiago Mangada Puno / Makati City Client: Energizer Philippines Inc Category: Branded Content / Online
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Experiential Advertising / Events and Competitions

2012 Interactive Merit Award

180LA / Santa Monica

Sony Electronics

Project Shiphunt

Integrated Branding / Integrated Branding Campaign - 360

12249N

2012 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Integrated Branding Campaign - 360

12250N

2012 Interactive Merit Award

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Integrated Branding Campaign - 360

12251N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Integrated Branding / Integrated Branding Campaign - 360

12252N

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Integrated Branding Campaign - 360

12253N

2012 Interactive Merit Award

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Integrated Branding Campaign - 360

12254N

2012 Interactive Merit Award

Dentsu.inc / Tokyo

TOTO LTD.

TOILET BIKE NEO

Integrated Branding / Integrated Branding Campaign - 360

12255N

2012 Interactive Merit Award

Fred & Farid Group / Paris

Wrangler

Stunt

Integrated Branding / Integrated Branding Campaign - 360

12256N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint All Together Now

Integrated Branding / Integrated Branding Campaign - 360

12257N

2012 Interactive Merit Award

Grey New York / New York

DIRECTV

Opulence, I Has It.

Integrated Branding / Integrated Branding Campaign - 360

12258N

2012 Interactive Merit Award

Grey New York / New York

Febreze

Breathe Happy Social Experiment

Integrated Branding / Integrated Branding Campaign - 360

12259N

2012 Interactive Merit Award

Grey New York / New York

Canon

The Story Beyond The Still

Integrated Branding / Integrated Branding Campaign - 360

12260N

2012 Interactive Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Integrated Branding / Integrated Branding Campaign - 360

12261N

2012 Interactive Merit Award

Hill Holliday / Boston

Major League Baseball

MLB Fan Cave

Integrated Branding / Integrated Branding Campaign - 360

12262N

2012 Interactive Merit Award

Leo Burnett / Southbank

Scope

See The Person

Integrated Branding / Integrated Branding Campaign - 360

12263N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

You Above All

Integrated Branding / Integrated Branding Campaign - 360

12264N

2012 Interactive Merit Award

Proximity China / Goodstein & Partners / Beijing

Volkswagen Group China

The People's Car Project

Integrated Branding / Integrated Branding Campaign - 360

12265N

2012 Interactive Merit Award

R/GA / New York

Giorgio Armani

Drops for Life

Integrated Branding / Integrated Branding Campaign - 360

12266N

2012 Interactive Merit Award

R/GA / New York

Google Wallet

Google Wallet

Integrated Branding / Integrated Branding Campaign - 360

12267N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Sponsafier 3 Campaign

Integrated Branding / Integrated Branding Campaign - 360

12268N

2012 Interactive Merit Award

VIRTUE Worldwide - VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

12269N

2012 Interactive Merit Award

webguerillas GmbH / Munich

Mammut Sports Group AG

150years of Mammut - the biggest peak project in history

Integrated Branding / Integrated Branding Campaign - 360

12270N

2012 Advertising Merit Award

Droga5 / New York

UNICEF

Celebrity Tap

Integrated Branding / Public Service Campaign

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy The Ride

Integrated Branding / Public Service Campaign

12522G

2012 Advertising Merit Award

NAIL / Providence

Rhode Island Community Food Bank

Nothing

Integrated Branding / Public Service Campaign

12523G

2012 Advertising Merit Award

WHYBIN\TBWA\TEQUILA\ / Pyrmont

MARS PETCARE

The PEDIGREE® Adoption Drive

Integrated Branding / Public Service Campaign

12524G

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Branded Content / Games

12456T

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Branded Content / Games

12457T

2012 Advertising Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Branded Content / Games

12458T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

12455T

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Interactive Advertising / Other Interactive Media - Campaign

12195N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Campaign

12196N

2012 Advertising Merit Award

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Brand Transformation / Single

12525G

2012 Advertising Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12526G

2012 Advertising Merit Award

BBDO New York / New York

HBO

Dig Deeper

Branded Content / Online

12441T

2012 Advertising Merit Award

CP+B / Boulder

MetLife Foundation

Remember Me

Branded Content / Online

12442T

2012 Advertising Merit Award

CP+B / Boulder

Ubisoft

Autodance

Branded Content / Online

12443T

2012 Advertising Merit Award

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Branded Content / Online

12444T

2012 Advertising Merit Award

Gotham / New York

Denny's

Always Open

Branded Content / Online

12445T

2012 Advertising Merit Award

Grey London / London

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

12446T

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Branded Content / Online

12447T

2012 Advertising Merit Award

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Branded Content / Online

12448T

2012 Advertising Merit Award

Innocean Australia / North Sydney

Kia Motors Australia

The Gathering

Branded Content / Online

12449T

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAR AURORA & BOTECO FERRAZ

DRUNK VALET

Branded Content / Online

12450T

2012 Advertising Merit Award

Ogilvy France / Paris

NESTLE WATERS/PERRIER

LE CLUB PERRIER

Branded Content / Online

12451T

2012 Advertising Merit Award

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Branded Content / Online

12452T

2012 Advertising Merit Award

SHACKLETON / MADRID

Spanair

An Unexpected Visit

Branded Content / Online

12453T

2012 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

Energizer Philippines Inc

Gift Of Life

Branded Content / Online

12454T

2012 Advertising Merit Award

Circus / mexico

Puma

The World´s Fastest Purchase

Experiential Advertising / Events and Competitions

12484G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Experiential Advertising / Events and Competitions

12485G

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