The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
A-Z of Endangered and Extinct Wildlife
Agency: Kinetic Singapore / Singapore
Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000
Agency: Euro RSCG Chicago / Chicago
Client: Euro RSCG Chicago Category: Social Media / Microblogging
iPad Smart Cover Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters
Agency: Big Wednesday / Cape Town
Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters
Agency: Creature / Seattle
Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters
Agency: Mattson Creative / Irvine
Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign
WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign
Style Guide
Agency: 140 BBDO / Cape Town
Client: Oude Meester Brandy Category: Corporate Identity / Individual Item
Underwater Photography
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Colston julian Category: Corporate Identity / Individual Item
Maison Gerard
Agency: Mother / ny
Client: Maison Gerard Category: Corporate Identity / Individual Item
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
mt train
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Spatial Design / Outdoor Spaces
Facades
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal
Agency: DDB / Auckland
Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures
Agency: Leo Burnett Manila / Makati
Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger
Agency: Colenso BBDO / Auckland
Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing
Agency: Hyperakt / Brooklyn
Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played
Agency: Plate Interactive / Singapore
Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12198N
Award:
2012 Interactive Merit Award
Agency:
DDB New York / New York
Client:
The Humane Society, Maddie's Fund, And The Shelter Project
Title:
Adopt Your Doggie Double
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12199N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12200N
Award:
2012 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Fox International Channels
Title:
A-Z of Endangered and Extinct Wildlife
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12254A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Stare Bear
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12255A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12256A
Award:
2012 Advertising Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Talking Ad
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12257A
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Social Media / Microblogging
Annual ID:
12296N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Annual ID:
12297N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Annual ID:
12298N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Social Media / Microblogging
Annual ID:
12299N
Award:
2012 Interactive Merit Award
Agency:
Euro RSCG Chicago / Chicago
Client:
Euro RSCG Chicago
Title:
The BossTracker5000
Category:
Social Media / Microblogging
Annual ID:
12300N
Award:
2012 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Smart Cover Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12128D
Award:
2012 Design Merit Award
Agency:
Big Wednesday / Cape Town
Client:
Marmite
Title:
Marmite Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12129D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Expedia
Title:
Expedia 15th Anniversary Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12130D
Award:
2012 Design Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral Design / Posters - Campaign
Annual ID:
12131D
Award:
2012 Design Merit Award
Agency:
Dentsu / Osaka
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Annual ID:
12132D
Award:
2012 Design Merit Award
Agency:
Dentsu Inc. / Dof Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12133D
Award:
2012 Design Merit Award
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Annual ID:
12134D
Award:
2012 Design Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
12135D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12136D
Award:
2012 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
Showtime
Title:
Dexter Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12137D
Award:
2012 Design Merit Award
Agency:
Mokutani Design / Kawasaki
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Annual ID:
12138D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D
Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D
Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D
Award:
2012 Design Merit Award
Agency:
140 BBDO / Cape Town
Client:
Oude Meester Brandy
Title:
Style Guide
Category:
Corporate Identity / Individual Item
Annual ID:
12109D
Award:
2012 Design Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Colston julian
Title:
Underwater Photography
Category:
Corporate Identity / Individual Item
Annual ID:
12110D
Award:
2012 Design Merit Award
Agency:
Mother / ny
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Corporate Identity / Individual Item
Annual ID:
12111D
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Brand Transformation / Single
Annual ID:
12525G
Award:
2012 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12526G
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
12165N
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt train
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12160D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12161D
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Traffick Lights
Title:
Facades
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12258A
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Coastguard New Zealand
Title:
Mayday Appeal
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12259A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12260A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Manila / Makati
Client:
WWF Philippines
Title:
Sea Creatures
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12261A
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Annual ID:
12110N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
PEDIGREE Adoption Drive
Title:
Doggelganger
Category:
Websites / Public Service/Non-Profit
Annual ID:
12111N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Carrefour
Title:
Virou.gr
Category:
Websites / Public Service/Non-Profit
Annual ID:
12112N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Escape Button
Category:
Websites / Public Service/Non-Profit
Annual ID:
12113N
Award:
2012 Interactive Merit Award
Agency:
Hyperakt / Brooklyn
Client:
Collaborative Fund
Title:
Future of Car Sharing
Category:
Websites / Public Service/Non-Profit
Annual ID:
12114N
Award:
2012 Interactive Merit Award
Agency:
LBi / London
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Annual ID:
12115N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Annual ID:
12116N
Award:
2012 Interactive Merit Award
Agency:
Plate Interactive / Singapore
Client:
National Library Board Singapore
Title:
Games We Played
Category:
Websites / Public Service/Non-Profit
Annual ID:
12117N