The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover Category: Websites / Durable Goods
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
Astro MY Music Awards
Agency: Astro MBNS / Bukit Jalil
Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Promos / Reality-television Promo
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes
Agency: BBDO Mexico / México
Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete
Agency: FoxP2 / Cape Town
Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures
Agency: Marcel / Paris
Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth
Agency: Memac Ogilvy & Mather / Dubai
Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Always Thirsty
Agency: Publicis New York / New York
Client: P&G/ Bounty Category: Magazine / Full Page or Spread - Campaign
Instant Furniture
Agency: Publicis Singapore / Singapore
Client: DIY Living Category: Magazine / Full Page or Spread - Campaign
Maps
Agency: Young & Rubicam Mexico / Mexico, D.F.
Client: Mabe Category: Magazine / Full Page or Spread - Campaign
Betadine
Agency: Young & Rubicam Prague / Prague
Client: Betadine Category: Magazine / Full Page or Spread - Campaign
Coleman Sleeping Bags
Agency: Young & Rubicam Prague / Prague
Client: Coleman Category: Magazine / Full Page or Spread - Campaign
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI
Agency: TBWA\ISTANBUL / ISTANBUL
Client: MINI Category: Outdoor Design / Transit - Single
Squeezed
Agency: Zulu Alpha Kilo / Toronto
Client: Simply Orange Category: Outdoor Design / Transit - Single
Google Chrome: The Web Is What You Make of It
Agency: BBH New York/Google Creative Lab / New York
Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay
Agency: Digitas & Momentum / New York
Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein
Agency: Funny Or Die / Los Angeles
Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman
Agency: Gotham / New York
Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman
Agency: Gotham / New York
Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience"
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC
Agency: The Leo Burnett Group Thailand / Bangkok
Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Branded Entertainment / Long-form
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Magazine / Full Page or Spread - Single
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Interactive Merit Award
Agency:
BBDO New York / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Annual ID:
12107N
Award:
2012 Interactive Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Annual ID:
12108N
Award:
2012 Interactive Merit Award
Agency:
The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Annual ID:
12109N
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Branded Entertainment Merit Award
Agency:
Astro MBNS / Bukit Jalil
Client:
Astro AEC
Title:
Astro MY Music Awards
Category:
Promos / Reality-television Promo
Annual ID:
12188E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Tip Jar
Category:
Promos / Reality-television Promo
Annual ID:
12189E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Promos / Reality-television Promo
Annual ID:
12190E
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12166A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Devlyn Optical Stores
Title:
Eyes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12167A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12168A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12169A
Award:
2012 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Media 24
Title:
Suburbia Can't Compete
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12170A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12171A
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12172A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12173A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12174A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12175A
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
ROWENTA
Title:
Furnitures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12176A
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Reporters Without Borders
Title:
Pixelated Truth
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12177A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12178A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12179A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12180A
Award:
2012 Advertising Merit Award
Agency:
Publicis New York / New York
Client:
P&G/ Bounty
Title:
Always Thirsty
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12181A
Award:
2012 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
DIY Living
Title:
Instant Furniture
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12182A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico, D.F.
Client:
Mabe
Title:
Maps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12183A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Betadine
Title:
Betadine
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12184A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Coleman
Title:
Coleman Sleeping Bags
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12185A
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Annual ID:
12166D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Annual ID:
12168D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Outdoor Design / Transit - Single
Annual ID:
12169D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Annual ID:
12170D
Award:
2012 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
MINI
Title:
MORE PEOPLE MORE MINI
Category:
Outdoor Design / Transit - Single
Annual ID:
12171D
Award:
2012 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Simply Orange
Title:
Squeezed
Category:
Outdoor Design / Transit - Single
Annual ID:
12172D
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH New York/Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Online Branded Entertainment / Long-form
Annual ID:
12122E
Award:
2012 Branded Entertainment Merit Award
Agency:
Digitas & Momentum / New York
Client:
American Express
Title:
Unstaged - Coldplay
Category:
Online Branded Entertainment / Long-form
Annual ID:
12123E
Award:
2012 Branded Entertainment Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
The Weinstein Company
Title:
Paul Rudd Pitches Harvey Weinstein
Category:
Online Branded Entertainment / Long-form
Annual ID:
12124E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting/Royal Australian Air Force
Title:
Impossible Airfield
Category:
Online Branded Entertainment / Long-form
Annual ID:
12125E
Award:
2012 Branded Entertainment Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open - Sarah Silverman
Category:
Online Branded Entertainment / Long-form
Annual ID:
12126E
Award:
2012 Branded Entertainment Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open - Jason Bateman
Category:
Online Branded Entertainment / Long-form
Annual ID:
12127E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
"The Inside Experience"
Category:
Online Branded Entertainment / Long-form
Annual ID:
12128E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Leo Burnett Group Thailand / Bangkok
Client:
TMB Corporate Branding
Title:
Panyee FC
Category:
Online Branded Entertainment / Long-form
Annual ID:
12129E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Gum Gallery Documentary
Category:
Online Branded Entertainment / Long-form
Annual ID:
12130E
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12152A
