The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

iPad Smart Cover Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters Agency: Creature / Seattle Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern Agency: Dentsu / Osaka Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Dof Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER! Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters Agency: Mattson Creative / Irvine Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI Agency: Mokutani Design / Kawasaki Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour Agency: Paprika / Montreal Client: Domison Category: Collateral Design / Posters - Campaign
WVRST Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign
Fisher & Paykel: The Social Kitchen Agency: Alt Group / Auckland Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat Agency: BVD / Stockholm Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Sherry Agency: Creature / Seattle Client: Sherry Category: Corporate Identity / Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound Agency: Kinetic Singapore / Singapore Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot Agency: Landor Associates / San Francisco Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment Agency: Landor Associates / San Francisco Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin Agency: Neumeister Strategic Design / Stockholm Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity Agency: Rethink / Vancouver Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy Agency: Sagmeister Inc. / New York Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity Agency: Sandstrom Partners / Portland Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity Agency: SML / Small Medium Large / Waterloo Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate Agency: Substance Hong Kong / Hong Kong Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System Agency: Turner Duckworth Design / San Francisco Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity Agency: Wolff Olins / New York Client: Belkin Category: Corporate Identity / Campaign
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin Agency: Santa Clara / São Paulo Client: Nycomed Category: Promos / Gaming Promos
"Up All Night" Fan Montage Video Agency: BBDO New York / New York Client: AT&T Category: Online Films & Video / Music Videos
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Online Films & Video / Music Videos
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Music Videos
LE CLUB PERRIER Agency: Ogilvy France / Paris Client: NESTLE WATERS/PERRIER Category: Online Films & Video / Music Videos
The Ship Song Project Agency: The Monkeys / Sydney Client: Sydney Opera House Category: Online Films & Video / Music Videos
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Online Films & Video / Music Videos
When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company Agency: cosmos / Tokyo Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet] Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
GUINNESS XMAS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Say It to Get It: Google Voice Serach for Mobile Agency: BBH London / New York Client: Google Category: Out Of Home / Billboards - Campaign
Your Own Celebration Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: Mars Chocolate - Celebrations Category: Out Of Home / Billboards - Campaign
Parking Precision Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Betadine Agency: Young & Rubicam Prague / Prague Client: Betadine Category: Out Of Home / Billboards - Campaign
Coleman Sleeping Bags Agency: Young & Rubicam Prague / Prague Client: Coleman Category: Out Of Home / Billboards - Campaign

2012 Design Merit Award

Apple / Cupertino

Apple

iPad Smart Cover Launch Posters

Collateral Design / Posters - Campaign

12128D

2012 Design Merit Award

Big Wednesday / Cape Town

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

12129D

2012 Design Merit Award

Creature / Seattle

Expedia

Expedia 15th Anniversary Posters

Collateral Design / Posters - Campaign

12130D

2012 Design Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral Design / Posters - Campaign

12131D

2012 Design Merit Award

Dentsu / Osaka

Heiwa Paper Co.,LTD.

Pattern*Pattern

Collateral Design / Posters - Campaign

12132D

2012 Design Merit Award

Dentsu Inc. / Dof Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Campaign

12133D

2012 Design Merit Award

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

DESIGN FEVER!

Collateral Design / Posters - Campaign

12134D

2012 Design Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral Design / Posters - Campaign

12135D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Collateral Design / Posters - Campaign

12136D

2012 Design Merit Award

Mattson Creative / Irvine

Showtime

Dexter Posters

Collateral Design / Posters - Campaign

12137D

2012 Design Merit Award

Mokutani Design / Kawasaki

YAMAHEI Shoten

YAMAHEI

Collateral Design / Posters - Campaign

12138D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Collateral Design / Posters - Campaign

12139D

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Mattel Germany

There is a child in each man

Collateral Design / Posters - Campaign

12140D

2012 Design Merit Award

Paprika / Montreal

Domison

Hochelaga Mon Amour

Collateral Design / Posters - Campaign

12141D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST

Collateral Design / Posters - Campaign

12142D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / Posters - Campaign

12143D

2012 Design Merit Award

The Jupiter Drawing Room (South Africa) Utopia / Cape Town

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

12144D

2012 Design Merit Award

Alt Group / Auckland

Fisher & Paykel

Fisher & Paykel: The Social Kitchen

Corporate Identity / Campaign

12094D

2012 Design Merit Award

BVD / Stockholm

Apotek Hjärtat

Apotek Hjärtat

Corporate Identity / Campaign

12095D

2012 Design Merit Award

Creature / Seattle

Sherry

Sherry

Corporate Identity / Campaign

12096D

2012 Design Merit Award

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Corporate Identity / Campaign

12097D

2012 Design Merit Award

Kinetic Singapore / Singapore

Neon Sound Pte Ltd

Neon Sound

Corporate Identity / Campaign

12098D

2012 Design Merit Award

Landor Associates / San Francisco

Advanced Ice Cream Technologies

Bardot

Corporate Identity / Campaign

12099D

2012 Design Merit Award

Landor Associates / San Francisco

DC Entertainment

DC Entertainment

Corporate Identity / Campaign

12100D

2012 Design Merit Award

Neumeister Strategic Design / Stockholm

Swedish Institute

Swedish fashion goes Berlin

Corporate Identity / Campaign

12101D

2012 Design Merit Award

Rethink / Vancouver

The Grid

The Grid Identity

Corporate Identity / Campaign

12102D

2012 Design Merit Award

Sagmeister Inc. / New York

EDP

EDP Identitiy

Corporate Identity / Campaign

12103D

2012 Design Merit Award

Sandstrom Partners / Portland

Kobrick Coffee Co

Kobrick Corporate Identity

Corporate Identity / Campaign

12104D

2012 Design Merit Award

SML / Small Medium Large / Waterloo

Mr Cook

Mr Cook Identity

Corporate Identity / Campaign

12105D

2012 Design Merit Award

Substance Hong Kong / Hong Kong

Atelia Corporation Limited, Hong Kong

Madam Sixty Ate

Corporate Identity / Campaign

12106D

2012 Design Merit Award

Turner Duckworth Design / San Francisco

Levi Strauss & Co.

Levi’s Visual Identity System

Corporate Identity / Campaign

12107D

2012 Design Merit Award

Wolff Olins / New York

Belkin

Belkin Brand Identity

Corporate Identity / Campaign

12108D

2012 Branded Entertainment Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Promos / Gaming Promos

12192E

2012 Branded Entertainment Merit Award

Santa Clara / São Paulo

Nycomed

Game of life Nebacetin

Promos / Gaming Promos

12193E

2012 Interactive Merit Award

BBDO New York / New York

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Music Videos

12243N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Online Films & Video / Music Videos

12244N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Online Films & Video / Music Videos

12245N

2012 Interactive Merit Award

Ogilvy France / Paris

NESTLE WATERS/PERRIER

LE CLUB PERRIER

Online Films & Video / Music Videos

12246N

2012 Interactive Merit Award

The Monkeys / Sydney

Sydney Opera House

The Ship Song Project

Online Films & Video / Music Videos

12247N

2012 Interactive Merit Award

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Online Films & Video / Music Videos

12248N

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

2012 Design Merit Award

cosmos / Tokyo

Koyama Kanamono

Architectural hardware company

Collateral Design / P.O.P. and In-Store - Campaign

12150D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Pictogram series[camera] [headlight] [golf club] [bullet]

Collateral Design / P.O.P. and In-Store - Campaign

12151D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / P.O.P. and In-Store - Campaign

12152D

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO

GUINNESS XMAS CAMPAIGN

Out Of Home / Billboards - Campaign

12189A

2012 Advertising Merit Award

BBH London / New York

Google

Say It to Get It: Google Voice Serach for Mobile

Out Of Home / Billboards - Campaign

12190A

2012 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

Mars Chocolate - Celebrations

Your Own Celebration

Out Of Home / Billboards - Campaign

12191A

2012 Advertising Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

Parking Precision

Out Of Home / Billboards - Campaign

12192A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Betadine

Betadine

Out Of Home / Billboards - Campaign

12193A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Coleman

Coleman Sleeping Bags

Out Of Home / Billboards - Campaign

12194A

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