The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Defy, Subvert, Create Agency: DOJO / San Francisco Client: DOJO Category: Craft / Typography in Design - Campaign
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Durable Goods
Porsche: Engineered for Magic, Everyday Agency: Cramer Krasselt / Chicago Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London Client: Land Rover Category: Websites / Durable Goods
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Small Space Print - Single
Astro MY Music Awards Agency: Astro MBNS / Bukit Jalil Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Promos / Reality-television Promo
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes Agency: BBDO Mexico / México Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete Agency: FoxP2 / Cape Town Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt Agency: Fred & Farid Paris / Paris Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures Agency: Marcel / Paris Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth Agency: Memac Ogilvy & Mather / Dubai Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7 Agency: Ogilvy Brasil / são paulo Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Always Thirsty Agency: Publicis New York / New York Client: P&G/ Bounty Category: Magazine / Full Page or Spread - Campaign
Instant Furniture Agency: Publicis Singapore / Singapore Client: DIY Living Category: Magazine / Full Page or Spread - Campaign
Maps Agency: Young & Rubicam Mexico / Mexico, D.F. Client: Mabe Category: Magazine / Full Page or Spread - Campaign
Betadine Agency: Young & Rubicam Prague / Prague Client: Betadine Category: Magazine / Full Page or Spread - Campaign
Coleman Sleeping Bags Agency: Young & Rubicam Prague / Prague Client: Coleman Category: Magazine / Full Page or Spread - Campaign
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run Agency: Leo Burnett Shanghai / Shanghai Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI Agency: TBWA\ISTANBUL / ISTANBUL Client: MINI Category: Outdoor Design / Transit - Single
Squeezed Agency: Zulu Alpha Kilo / Toronto Client: Simply Orange Category: Outdoor Design / Transit - Single
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay Agency: Digitas & Momentum / New York Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein Agency: Funny Or Die / Los Angeles Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience" Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC Agency: The Leo Burnett Group Thailand / Bangkok Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary Agency: The Martin Agency / Richmond Client: Mentos Category: Online Branded Entertainment / Long-form
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single

2012 Design Merit Award

DOJO / San Francisco

DOJO

Defy, Subvert, Create

Craft / Typography in Design - Campaign

12223D

2012 Interactive Merit Award

BBDO New York / New York

HBO

Dig Deeper

Websites / Durable Goods

12107N

2012 Interactive Merit Award

Cramer Krasselt / Chicago

Porsche Cars North America, Inc.

Porsche: Engineered for Magic, Everyday

Websites / Durable Goods

12108N

2012 Interactive Merit Award

The Brooklyn Brothers, Less Rain, Somesuch & Co / London

Land Rover

Being Henry

Websites / Durable Goods

12109N

2012 Advertising Merit Award

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Newspaper / Small Space Print - Single

12142A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Newspaper / Small Space Print - Single

12143A

2012 Advertising Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Newspaper / Small Space Print - Single

12144A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Newspaper / Small Space Print - Single

12145A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Jet Fighter

Newspaper / Small Space Print - Single

12146A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Newspaper / Small Space Print - Single

12147A

2012 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Bayer

Orchestra

Newspaper / Small Space Print - Single

12148A

2012 Branded Entertainment Merit Award

Astro MBNS / Bukit Jalil

Astro AEC

Astro MY Music Awards

Promos / Reality-television Promo

12188E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Tip Jar

Promos / Reality-television Promo

12189E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Promos / Reality-television Promo

12190E

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN

Right size of your needs

Magazine / Full Page or Spread - Campaign

12166A

2012 Advertising Merit Award

BBDO Mexico / México

Devlyn Optical Stores

Eyes

Magazine / Full Page or Spread - Campaign

12167A

2012 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

Mars Chocolate - Celebrations

Your Own Celebration

Magazine / Full Page or Spread - Campaign

12168A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

#thegoodstuff

Magazine / Full Page or Spread - Campaign

12169A

2012 Advertising Merit Award

FoxP2 / Cape Town

Media 24

Suburbia Can't Compete

Magazine / Full Page or Spread - Campaign

12170A

2012 Advertising Merit Award

Fred & Farid Paris / Paris

Wrangler

Stunt

Magazine / Full Page or Spread - Campaign

12171A

2012 Advertising Merit Award

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Magazine / Full Page or Spread - Campaign

12172A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Magazine / Full Page or Spread - Campaign

12173A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Magazine / Full Page or Spread - Campaign

12174A

2012 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Seat Typography

Magazine / Full Page or Spread - Campaign

12175A

2012 Advertising Merit Award

Marcel / Paris

ROWENTA

Furnitures

Magazine / Full Page or Spread - Campaign

12176A

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Reporters Without Borders

Pixelated Truth

Magazine / Full Page or Spread - Campaign

12177A

2012 Advertising Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Magazine / Full Page or Spread - Campaign

12178A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAND SPORTS

BANDSPORTS 24/7

Magazine / Full Page or Spread - Campaign

12179A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Magazine / Full Page or Spread - Campaign

12180A

2012 Advertising Merit Award

Publicis New York / New York

P&G/ Bounty

Always Thirsty

Magazine / Full Page or Spread - Campaign

12181A

2012 Advertising Merit Award

Publicis Singapore / Singapore

DIY Living

Instant Furniture

Magazine / Full Page or Spread - Campaign

12182A

2012 Advertising Merit Award

Young & Rubicam Mexico / Mexico, D.F.

Mabe

Maps

Magazine / Full Page or Spread - Campaign

12183A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Betadine

Betadine

Magazine / Full Page or Spread - Campaign

12184A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Coleman

Coleman Sleeping Bags

Magazine / Full Page or Spread - Campaign

12185A

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Outdoor Design / Transit - Single

12166D

2012 Design Merit Award

Leo Burnett Shanghai / Shanghai

Li Ning

Don't Drive...Run

Outdoor Design / Transit - Single

12168D

2012 Design Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Outdoor Design / Transit - Single

12169D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Outdoor Design / Transit - Single

12170D

2012 Design Merit Award

TBWA\ISTANBUL / ISTANBUL

MINI

MORE PEOPLE MORE MINI

Outdoor Design / Transit - Single

12171D

2012 Design Merit Award

Zulu Alpha Kilo / Toronto

Simply Orange

Squeezed

Outdoor Design / Transit - Single

12172D

2012 Branded Entertainment Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Online Branded Entertainment / Long-form

12122E

2012 Branded Entertainment Merit Award

Digitas & Momentum / New York

American Express

Unstaged - Coldplay

Online Branded Entertainment / Long-form

12123E

2012 Branded Entertainment Merit Award

Funny Or Die / Los Angeles

The Weinstein Company

Paul Rudd Pitches Harvey Weinstein

Online Branded Entertainment / Long-form

12124E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

12125E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Sarah Silverman

Online Branded Entertainment / Long-form

12126E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Jason Bateman

Online Branded Entertainment / Long-form

12127E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

"The Inside Experience"

Online Branded Entertainment / Long-form

12128E

2012 Branded Entertainment Merit Award

The Leo Burnett Group Thailand / Bangkok

TMB Corporate Branding

Panyee FC

Online Branded Entertainment / Long-form

12129E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Gum Gallery Documentary

Online Branded Entertainment / Long-form

12130E

2012 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Magazine / Full Page or Spread - Single

12152A

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