The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Branded Content / Games
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations
Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Events and Installations
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Events and Installations
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Events and Installations
Gloria=Glory
Agency: Y&R COLOMBIA / BOGOTA
Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata
Agency: Y&R COLOMBIA / BOGOTA
Client: Homecenter Colombia Category: Events and Installations
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians
Agency: McCann Worldgroup India / mumbai
Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign