The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM Category: Events and Installations
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Scripted series
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Cinema / Documentaries
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Sustainability in Design / Single or Campaign
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Websites / Social Networks/Community
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Gaming / Branded mobile games
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings