The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography
Bjork.com Agency: Jam3 / Toronto Client: Sandbag Category: Craft / Typography
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Craft / Typography
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Collateral Design / Promotion
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Collateral Design / Promotion
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Infuse Screen Test Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
SPARQ Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications
Dance*Cam Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Branded Applications / Branded applications
mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Drugs Set Your Timeline Agency: Mccann Digital israel / tel-aviv Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
Caran d'Ache Crayons Agency: Wirz Werbung AG / BBDO / Zurich Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single

2012 Interactive Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Films & Video / Long Form - Single

12060N

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

12077D

2012 Advertising Gold Pencil

Mother New York / NY

Target

Little Marina

Experiential Advertising / Installations

12105G

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12011E

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Public Service / Outdoor and Posters - Campaign

12037A

2012 Advertising Silver Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12038A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Outdoor and Posters - Campaign

12039A

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

2012 Interactive Silver Pencil

Jam3 / Toronto

Sandbag

Bjork.com

Craft / Typography

12077N

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Craft / Typography

12078N

2012 Design Gold Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Collateral Design / Promotion

12038D

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Collateral Design / Promotion

12039D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Typography

Collateral Design / Promotion

12040D

2012 Interactive Silver Pencil

BBDO New York / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Interactive Bronze Pencil

Lowe Brindfors / Stockholm

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

12002N

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Direct Mail / Single or Campaign

12057D

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Advertising Bronze Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Collateral / P.O.P. and In-store - Single

12028A

2012 Interactive Silver Pencil

BBDO New York / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Branded Applications / Branded applications

12023E

2012 Branded Entertainment Silver Pencil

R/GA / New York

Nike

SPARQ

Branded Applications / Branded applications

12024E

2012 Branded Entertainment Bronze Pencil

AKQA / New York

Microsoft Xbox

Dance*Cam

Branded Applications / Branded applications

12025E

2012 Branded Entertainment Bronze Pencil

BBDO New York / New York

AT&T

You've Got a Case

Branded Applications / Branded applications

12026E

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Outdoor Spaces

12045D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex Hiroshima

Spatial Design / Outdoor Spaces

12046D

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Advertising Silver Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Magazine / Full Page or Spread - Campaign

12011A

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Interactive Silver Pencil

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

2012 Interactive Bronze Pencil

Mccann Digital israel / tel-aviv

Israel anti-drug authority

Drugs Set Your Timeline

Interactive Advertising / Public Service/Non-Profit

12046N

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Interactive Bronze Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Interactive Advertising / Environmental/Experiential - Single

12037N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Interactive Advertising / Environmental/Experiential - Single

12038N

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Branded Entertainment Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Cinema / Documentaries

12012E

2012 Branded Entertainment Silver Pencil

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Cinema / Documentaries

12013E

2012 Branded Entertainment Bronze Pencil

The George Washington Univ. Medical Faculty Associates / Washington

The GW Breast Care Center

Survivor : Cara Scharf

Cinema / Documentaries

12014E

2012 Design Bronze Pencil

Wirz Werbung AG / BBDO / Zurich

Caran d'Ache

Caran d'Ache Crayons

Outdoor Design / Billboards - Campaign

12049D

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

Follow Us