The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Best Brand Channel
Live at Macy's Agency: JWT New York / New York Client: Macy's Category: Best Brand Channel
Stuff Theatre Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville Agency: OMD / New York Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel

2012 Branded Entertainment Gold Pencil

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Best Brand Channel

12051E

2012 Branded Entertainment Silver Pencil

CP+B / Boulder

Burger King

Whopper Lust

Best Brand Channel

12052E

2012 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice YouTube

Best Brand Channel

12053E

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

2012 Branded Entertainment Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Best Brand Channel

12176E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Live at Macy's

Best Brand Channel

12177E

2012 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

Stuff Theatre

Best Brand Channel

12178E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Best Brand Channel

12179E

2012 Branded Entertainment Merit Award

OMD / New York

Frito-Lay

Frito-Lay All Natural Farmville

Best Brand Channel

12180E

2012 Branded Entertainment Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Best Brand Channel

12181E

2012 Branded Entertainment Merit Award

TBWA\London / London

Wrigley

Skittles - Welcome to the Rainbow

Best Brand Channel

12182E

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