The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Brand Transformation / Single
Ted Williams - Fight Hunger Agency: CP+B / Boulder Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting Agency: Kids Love Jetlag / Paris Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
Google Wallet Agency: R/GA / New York Client: Google Category: Brand Transformation / Single
AskAway.ca Agency: Revolve / DIGITALKITCHEN / Bedford Client: Atlantic Lottery Category: Brand Transformation / Single
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Advertising Silver Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

12114G

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Brand Transformation / Single

12338N

2012 Interactive Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency (NZTA)

Ghost Chips

Brand Transformation / Single

12339N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Pizza Hero

Brand Transformation / Single

12340N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Ted Williams - Fight Hunger

Brand Transformation / Single

12341N

2012 Interactive Merit Award

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12342N

2012 Interactive Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12343N

2012 Interactive Merit Award

Kids Love Jetlag / Paris

Martini (Bacardi Global Brands)

Kisser Casting

Brand Transformation / Single

12344N

2012 Interactive Merit Award

R/GA / New York

Google

Google Wallet

Brand Transformation / Single

12345N

2012 Interactive Merit Award

Revolve / DIGITALKITCHEN / Bedford

Atlantic Lottery

AskAway.ca

Brand Transformation / Single

12346N

2012 Advertising Merit Award

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Brand Transformation / Single

12525G

2012 Advertising Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12526G

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