The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Branded Content / Games
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Content / Games
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Branded Content / Cinema
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Branded Content / Online
Remember Me Agency: CP+B / Boulder Client: MetLife Foundation Category: Branded Content / Online
Autodance Agency: CP+B / Boulder Client: Ubisoft Category: Branded Content / Online
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Branded Content / Online
Always Open Agency: Gotham / New York Client: Denny's Category: Branded Content / Online
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Branded Content / Online
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Branded Content / Online
The Gathering Agency: Innocean Australia / North Sydney Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET Agency: Ogilvy Brasil / são paulo Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER Agency: Ogilvy France / Paris Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Branded Content / Online
An Unexpected Visit Agency: SHACKLETON / MADRID Client: Spanair Category: Branded Content / Online
Gift Of Life Agency: TBWA Santiago Mangada Puno / Makati City Client: Energizer Philippines Inc Category: Branded Content / Online
"Up All Night" Fan Montage Video Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Music Videos

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Advertising Silver Pencil

BETC Euro RSCG / Los Angeles

Canal +

The Bear

Branded Content / Online

12093T

2012 Advertising Bronze Pencil

Fallon / Minneapolis

H&R Block

Second Look Detroit

Branded Content / Online

12094T

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Branded Content / Games

12456T

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Branded Content / Games

12457T

2012 Advertising Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Branded Content / Games

12458T

2012 Advertising Merit Award

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Branded Content / Cinema

12440T

2012 Advertising Merit Award

BBDO New York / New York

HBO

Dig Deeper

Branded Content / Online

12441T

2012 Advertising Merit Award

CP+B / Boulder

MetLife Foundation

Remember Me

Branded Content / Online

12442T

2012 Advertising Merit Award

CP+B / Boulder

Ubisoft

Autodance

Branded Content / Online

12443T

2012 Advertising Merit Award

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Branded Content / Online

12444T

2012 Advertising Merit Award

Gotham / New York

Denny's

Always Open

Branded Content / Online

12445T

2012 Advertising Merit Award

Grey London / London

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

12446T

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Branded Content / Online

12447T

2012 Advertising Merit Award

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Branded Content / Online

12448T

2012 Advertising Merit Award

Innocean Australia / North Sydney

Kia Motors Australia

The Gathering

Branded Content / Online

12449T

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAR AURORA & BOTECO FERRAZ

DRUNK VALET

Branded Content / Online

12450T

2012 Advertising Merit Award

Ogilvy France / Paris

NESTLE WATERS/PERRIER

LE CLUB PERRIER

Branded Content / Online

12451T

2012 Advertising Merit Award

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Branded Content / Online

12452T

2012 Advertising Merit Award

SHACKLETON / MADRID

Spanair

An Unexpected Visit

Branded Content / Online

12453T

2012 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

Energizer Philippines Inc

Gift Of Life

Branded Content / Online

12454T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

12455T

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