The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Branded Content / Cinema
"Up All Night" Fan Montage Video Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Music Videos
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Branded Content / Games
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Content / Games
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Branded Content / Online
Remember Me Agency: CP+B / Boulder Client: MetLife Foundation Category: Branded Content / Online
Autodance Agency: CP+B / Boulder Client: Ubisoft Category: Branded Content / Online
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Branded Content / Online
Always Open Agency: Gotham / New York Client: Denny's Category: Branded Content / Online
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Branded Content / Online
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Branded Content / Online
The Gathering Agency: Innocean Australia / North Sydney Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET Agency: Ogilvy Brasil / são paulo Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER Agency: Ogilvy France / Paris Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Branded Content / Online
An Unexpected Visit Agency: SHACKLETON / MADRID Client: Spanair Category: Branded Content / Online
Gift Of Life Agency: TBWA Santiago Mangada Puno / Makati City Client: Energizer Philippines Inc Category: Branded Content / Online

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Advertising Silver Pencil

BETC Euro RSCG / Los Angeles

Canal +

The Bear

Branded Content / Online

12093T

2012 Advertising Bronze Pencil

Fallon / Minneapolis

H&R Block

Second Look Detroit

Branded Content / Online

12094T

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Merit Award

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Branded Content / Cinema

12440T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

12455T

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Branded Content / Games

12456T

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Branded Content / Games

12457T

2012 Advertising Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Branded Content / Games

12458T

2012 Advertising Merit Award

BBDO New York / New York

HBO

Dig Deeper

Branded Content / Online

12441T

2012 Advertising Merit Award

CP+B / Boulder

MetLife Foundation

Remember Me

Branded Content / Online

12442T

2012 Advertising Merit Award

CP+B / Boulder

Ubisoft

Autodance

Branded Content / Online

12443T

2012 Advertising Merit Award

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Branded Content / Online

12444T

2012 Advertising Merit Award

Gotham / New York

Denny's

Always Open

Branded Content / Online

12445T

2012 Advertising Merit Award

Grey London / London

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

12446T

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Branded Content / Online

12447T

2012 Advertising Merit Award

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Branded Content / Online

12448T

2012 Advertising Merit Award

Innocean Australia / North Sydney

Kia Motors Australia

The Gathering

Branded Content / Online

12449T

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAR AURORA & BOTECO FERRAZ

DRUNK VALET

Branded Content / Online

12450T

2012 Advertising Merit Award

Ogilvy France / Paris

NESTLE WATERS/PERRIER

LE CLUB PERRIER

Branded Content / Online

12451T

2012 Advertising Merit Award

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Branded Content / Online

12452T

2012 Advertising Merit Award

SHACKLETON / MADRID

Spanair

An Unexpected Visit

Branded Content / Online

12453T

2012 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

Energizer Philippines Inc

Gift Of Life

Branded Content / Online

12454T

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