The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
The Bear Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
Enjoy the Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Cinema Advertising / Long Form - :90 and Over - Single
The Long Wait Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Going Home Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem Agency: BBDO New York / New York Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Car Chase Agency: BBDO Toronto / Toronto Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Addiction Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Cinema Advertising / Short Form - Under :90 - Single
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Cinema Advertising / Short Form - Under :90 - Single
Younger, Longer Agency: Iris / New York Client: Quit Category: Cinema Advertising / Short Form - Under :90 - Single
Approved by VW Chairman Agency: Ruf Lanz, Zurich / Zurich Client: Hyundai Category: Cinema Advertising / Short Form - Under :90 - Single
Santec Prison Agency: serviceplan / Munich Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Gold Pencil

BETC / Paris

CANAL+

The Bear

Cinema Advertising / Short Form - Under :90 - Single

12080T

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Advertising Silver Pencil

Duval Guillaume Modem / Berchem

Carlsberg

Bikers

Cinema Advertising / Integrated Cinema Experience

12085T

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy the Ride

Cinema Advertising / Long Form - :90 and Over - Single

12421T

2012 Advertising Merit Award

adam&eve / London

John Lewis Partnership

The Long Wait

Cinema Advertising / Long Form - :90 and Over - Single

12422T

2012 Advertising Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG MBVD/VPS

Going Home

Cinema Advertising / Short Form - Under :90 - Single

12413T

2012 Advertising Merit Award

BBDO New York / New York

Johnson & Johnson

Anthem

Cinema Advertising / Short Form - Under :90 - Single

12414T

2012 Advertising Merit Award

BBDO Toronto / Toronto

Shaw Communications Inc.

Car Chase

Cinema Advertising / Short Form - Under :90 - Single

12415T

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Addiction

Cinema Advertising / Short Form - Under :90 - Single

12416T

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Cinema Advertising / Short Form - Under :90 - Single

12417T

2012 Advertising Merit Award

Iris / New York

Quit

Younger, Longer

Cinema Advertising / Short Form - Under :90 - Single

12418T

2012 Advertising Merit Award

Ruf Lanz, Zurich / Zurich

Hyundai

Approved by VW Chairman

Cinema Advertising / Short Form - Under :90 - Single

12419T

2012 Advertising Merit Award

serviceplan / Munich

SANYO VIDEO Vertrieb AG

Santec Prison

Cinema Advertising / Short Form - Under :90 - Single

12420T

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