The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
The Bear Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Enjoy the Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Cinema Advertising / Long Form - :90 and Over - Single
The Long Wait Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Going Home Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem Agency: BBDO New York / New York Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Car Chase Agency: BBDO Toronto / Toronto Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Addiction Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Cinema Advertising / Short Form - Under :90 - Single
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Cinema Advertising / Short Form - Under :90 - Single
Younger, Longer Agency: Iris / New York Client: Quit Category: Cinema Advertising / Short Form - Under :90 - Single
Approved by VW Chairman Agency: Ruf Lanz, Zurich / Zurich Client: Hyundai Category: Cinema Advertising / Short Form - Under :90 - Single
Santec Prison Agency: serviceplan / Munich Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Silver Pencil

Duval Guillaume Modem / Berchem

Carlsberg

Bikers

Cinema Advertising / Integrated Cinema Experience

12085T

2012 Advertising Gold Pencil

BETC / Paris

CANAL+

The Bear

Cinema Advertising / Short Form - Under :90 - Single

12080T

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy the Ride

Cinema Advertising / Long Form - :90 and Over - Single

12421T

2012 Advertising Merit Award

adam&eve / London

John Lewis Partnership

The Long Wait

Cinema Advertising / Long Form - :90 and Over - Single

12422T

2012 Advertising Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG MBVD/VPS

Going Home

Cinema Advertising / Short Form - Under :90 - Single

12413T

2012 Advertising Merit Award

BBDO New York / New York

Johnson & Johnson

Anthem

Cinema Advertising / Short Form - Under :90 - Single

12414T

2012 Advertising Merit Award

BBDO Toronto / Toronto

Shaw Communications Inc.

Car Chase

Cinema Advertising / Short Form - Under :90 - Single

12415T

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Addiction

Cinema Advertising / Short Form - Under :90 - Single

12416T

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Cinema Advertising / Short Form - Under :90 - Single

12417T

2012 Advertising Merit Award

Iris / New York

Quit

Younger, Longer

Cinema Advertising / Short Form - Under :90 - Single

12418T

2012 Advertising Merit Award

Ruf Lanz, Zurich / Zurich

Hyundai

Approved by VW Chairman

Cinema Advertising / Short Form - Under :90 - Single

12419T

2012 Advertising Merit Award

serviceplan / Munich

SANYO VIDEO Vertrieb AG

Santec Prison

Cinema Advertising / Short Form - Under :90 - Single

12420T

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