The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
Business Card Agency: JWT Toronto / Toronto Client: Nestle Category: Collateral / Promotional Items
We Lie - Insert Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: The Onion Category: Collateral / Promotional Items
3 out of 4 Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: The Onion Category: Collateral / Promotional Items
Occupy George Agency: Occupy George / Marlboro Client: Occupy George Category: Collateral / Promotional Items
Rectangle Box Agency: BBDO GUERRERO / Makati City Client: FedEx Category: Collateral / Posters - Single
STAIRS Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE Agency: DDB MUDRA GROUP / MUMBAI Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE Agency: DDB MUDRA GROUP / MUMBAI Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR Agency: DDB MUDRA GROUP / MUMBAI Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse Agency: Dentsu Brasil / Sao Paulo Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car Agency: Dentsu Brasil / Sao Paulo Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
LEMONADE AND CANDIES Agency: Ogilvy Guatemala / Guatemala Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
MILK AND COOKIES Agency: Ogilvy Guatemala / Guatemala Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
Luxurious Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Single
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Collateral / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral / Posters - Campaign
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE Agency: JWT Vietnam / Ho Chi Minh City Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
updated every second Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral / Posters - Campaign
Beep-beep Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign

2012 Advertising Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Collateral / Promotional Items

12033A

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Collateral / Posters - Single

12020A

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Advertising Bronze Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Collateral / P.O.P. and In-store - Single

12028A

2012 Advertising Silver Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book

Collateral / Posters - Campaign

12024A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Collateral / P.O.P. and In-store - Campaign

12029A

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Advertising Bronze Pencil

JWT Shanghai / Shanghai

Anta

Anta “shoebox” installation

Collateral / P.O.P. and In-store - Campaign

12031A

2012 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Jameson

Pub Paintings

Collateral / P.O.P. and In-store - Campaign

12032A

2012 Advertising Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral / Promotional Items

12244A

2012 Advertising Merit Award

BBDO New York / New York

Procter & Gamble/Gillette Fusion ProGlide

Million Emotions

Collateral / Promotional Items

12245A

2012 Advertising Merit Award

JWT Toronto / Toronto

Nestle

Business Card

Collateral / Promotional Items

12246A

2012 Advertising Merit Award

McKee Wallwork Cleveland Advertising / Albuquerque

The Onion

We Lie - Insert

Collateral / Promotional Items

12247A

2012 Advertising Merit Award

McKee Wallwork Cleveland Advertising / Albuquerque

The Onion

3 out of 4

Collateral / Promotional Items

12248A

2012 Advertising Merit Award

Occupy George / Marlboro

Occupy George

Occupy George

Collateral / Promotional Items

12249A

2012 Advertising Merit Award

BBDO GUERRERO / Makati City

FedEx

Rectangle Box

Collateral / Posters - Single

12213A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

STAIRS

Collateral / Posters - Single

12214A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

SWING

Collateral / Posters - Single

12215A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

PE ELECTRONICS

RUBIK'S WASHING MACHINE

Collateral / Posters - Single

12216A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

PE ELECTRONICS

RUBIK'S MICROWAVE

Collateral / Posters - Single

12217A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

PE ELECTRONICS

RUBIK'S REFRIGERATOR

Collateral / Posters - Single

12218A

2012 Advertising Merit Award

Dentsu Brasil / Sao Paulo

L' Univers de Chocolat

Dollhouse

Collateral / Posters - Single

12219A

2012 Advertising Merit Award

Dentsu Brasil / Sao Paulo

L' Univers de Chocolat

Car

Collateral / Posters - Single

12220A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Dog

Collateral / Posters - Single

12221A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral / Posters - Single

12222A

2012 Advertising Merit Award

Ogilvy Guatemala / Guatemala

HOTWHEELS/LA JUGUETERÍA

LEMONADE AND CANDIES

Collateral / Posters - Single

12223A

2012 Advertising Merit Award

Ogilvy Guatemala / Guatemala

HOTWHEELS/LA JUGUETERÍA

MILK AND COOKIES

Collateral / Posters - Single

12224A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Luxurious

Collateral / P.O.P. and In-store - Single

12235A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Special Bench

Collateral / P.O.P. and In-store - Single

12236A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Curiosism Installation

Collateral / P.O.P. and In-store - Single

12237A

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Pub Paintings: Quill

Collateral / P.O.P. and In-store - Single

12238A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Trucks

Right size of your needs

Collateral / Posters - Campaign

12225A

2012 Advertising Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral / Posters - Campaign

12226A

2012 Advertising Merit Award

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Collateral / Posters - Campaign

12227A

2012 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral / Posters - Campaign

12228A

2012 Advertising Merit Award

JWT Vietnam / Ho Chi Minh City

UNITED PHARMA (VIETNAM), INC.

KILLER SNEEZE

Collateral / Posters - Campaign

12229A

2012 Advertising Merit Award

Kolle Rebbe / Hamburg

Gruner + Jahr AG & Co. KG

updated every second

Collateral / Posters - Campaign

12230A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Collateral / Posters - Campaign

12231A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / Posters - Campaign

12232A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Collateral / Posters - Campaign

12233A

2012 Advertising Merit Award

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral / Posters - Campaign

12234A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Beep-beep

Collateral / P.O.P. and In-store - Campaign

12239A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

#thegoodstuff

Collateral / P.O.P. and In-store - Campaign

12240A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Pets

Collateral / P.O.P. and In-store - Campaign

12241A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / P.O.P. and In-store - Campaign

12242A

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