The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Collateral Design / Promotion
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Collateral Design / Promotion
Iconic Agency: DDB MUDRA GROUP / MUMBAI Client: Volkswagen Category: Collateral Design / Posters - Single
Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single
THE HORROR TIME Agency: Publicis / São Paulo Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
iPad Smart Cover Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters Agency: Creature / Seattle Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern Agency: Dentsu / Osaka Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Dof Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER! Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters Agency: Mattson Creative / Irvine Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI Agency: Mokutani Design / Kawasaki Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour Agency: Paprika / Montreal Client: Domison Category: Collateral Design / Posters - Campaign
WVRST Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N Agency: Design Army / Washington Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012 Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Collateral Design / Promotion
King Kong Agency: Leo Burnett Colombiana / Bogota Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore) Agency: NIPPON DESIGN CENTER / Tokyo Client: yueni Category: Collateral Design / Posters - Single
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
Have a good choice! Agency: E.Co.,Ltd. / Tokyo Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA Agency: Ogilvy Brasil / são paulo Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path.

Collateral Design / Posters - Campaign

12032D

2012 Design Bronze Pencil

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral Design / Posters - Campaign

12033D

2012 Design Gold Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Collateral Design / Promotion

12038D

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Collateral Design / Promotion

12039D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Typography

Collateral Design / Promotion

12040D

2012 Design Gold Pencil

DDB MUDRA GROUP / MUMBAI

Volkswagen

Iconic

Collateral Design / Posters - Single

12027D

2012 Design Silver Pencil

Bleublancrouge / Montreal

Gold’s Gym

Burger

Collateral Design / Posters - Single

12028D

2012 Design Bronze Pencil

Publicis / São Paulo

Hopi Hari

THE HORROR TIME

Collateral Design / Posters - Single

12029D

2012 Design Bronze Pencil

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / Posters - Single

12235D

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Design Gold Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Leica

Legend

Collateral Design / P.O.P. and In-Store - Campaign

12035D

2012 Design Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral Design / P.O.P. and In-Store - Campaign

12036D

2012 Design Bronze Pencil

JWT India / Mumbai

Lifestyle

Lifestyle Baddie Bags

Collateral Design / P.O.P. and In-Store - Campaign

12037D

2012 Design Merit Award

Apple / Cupertino

Apple

iPad Smart Cover Launch Posters

Collateral Design / Posters - Campaign

12128D

2012 Design Merit Award

Big Wednesday / Cape Town

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

12129D

2012 Design Merit Award

Creature / Seattle

Expedia

Expedia 15th Anniversary Posters

Collateral Design / Posters - Campaign

12130D

2012 Design Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral Design / Posters - Campaign

12131D

2012 Design Merit Award

Dentsu / Osaka

Heiwa Paper Co.,LTD.

Pattern*Pattern

Collateral Design / Posters - Campaign

12132D

2012 Design Merit Award

Dentsu Inc. / Dof Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Campaign

12133D

2012 Design Merit Award

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

DESIGN FEVER!

Collateral Design / Posters - Campaign

12134D

2012 Design Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral Design / Posters - Campaign

12135D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Collateral Design / Posters - Campaign

12136D

2012 Design Merit Award

Mattson Creative / Irvine

Showtime

Dexter Posters

Collateral Design / Posters - Campaign

12137D

2012 Design Merit Award

Mokutani Design / Kawasaki

YAMAHEI Shoten

YAMAHEI

Collateral Design / Posters - Campaign

12138D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Collateral Design / Posters - Campaign

12139D

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Mattel Germany

There is a child in each man

Collateral Design / Posters - Campaign

12140D

2012 Design Merit Award

Paprika / Montreal

Domison

Hochelaga Mon Amour

Collateral Design / Posters - Campaign

12141D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST

Collateral Design / Posters - Campaign

12142D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / Posters - Campaign

12143D

2012 Design Merit Award

The Jupiter Drawing Room (South Africa) Utopia / Cape Town

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

12144D

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral Design / Promotion

12153D

2012 Design Merit Award

BBDO New York / New York

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

12154D

2012 Design Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Bouncing Mail

Collateral Design / Promotion

12155D

2012 Design Merit Award

Design Army / Washington

Neenah Paper

PERFECT10N

Collateral Design / Promotion

12156D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/National Geographic

Deep Sea Calendar

Collateral Design / Promotion

12157D

2012 Design Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

"Feels like Volkswagen" Volkswagen Classic Calendar 2012

Collateral Design / Promotion

12158D

2012 Design Merit Award

Leo Burnett Colombiana / Bogota

Bumba, Aldor

King Kong

Collateral Design / Posters - Single

12121D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral Design / Posters - Single

12122D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral Design / Posters - Single

12123D

2012 Design Merit Award

NIPPON DESIGN CENTER / Tokyo

yueni

yueni (therefore)

Collateral Design / Posters - Single

12124D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Grenade

Collateral Design / Posters - Single

12125D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Duck

Collateral Design / Posters - Single

12126D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Pig

Collateral Design / Posters - Single

12127D

2012 Design Merit Award

E.Co.,Ltd. / Tokyo

GRILL BURGER CLUB SASA

Have a good choice!

Collateral Design / P.O.P. and In-Store - Single

12145D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / P.O.P. and In-Store - Single

12146D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Girl

Collateral Design / P.O.P. and In-Store - Single

12147D

2012 Design Merit Award

Ogilvy Brasil / são paulo

MAGAZINE LUIZA

POPCORN SOFA

Collateral Design / P.O.P. and In-Store - Single

12148D

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

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