The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Collateral Design / Promotion
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Collateral Design / Promotion
Iconic Agency: DDB MUDRA GROUP / MUMBAI Client: Volkswagen Category: Collateral Design / Posters - Single
Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single
THE HORROR TIME Agency: Publicis / São Paulo Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
iPad Smart Cover Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters Agency: Creature / Seattle Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern Agency: Dentsu / Osaka Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Dof Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER! Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters Agency: Mattson Creative / Irvine Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI Agency: Mokutani Design / Kawasaki Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour Agency: Paprika / Montreal Client: Domison Category: Collateral Design / Posters - Campaign
WVRST Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign
When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company Agency: cosmos / Tokyo Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet] Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Have a good choice! Agency: E.Co.,Ltd. / Tokyo Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA Agency: Ogilvy Brasil / são paulo Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N Agency: Design Army / Washington Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012 Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Collateral Design / Promotion
King Kong Agency: Leo Burnett Colombiana / Bogota Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore) Agency: NIPPON DESIGN CENTER / Tokyo Client: yueni Category: Collateral Design / Posters - Single

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path.

Collateral Design / Posters - Campaign

12032D

2012 Design Bronze Pencil

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral Design / Posters - Campaign

12033D

2012 Design Gold Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Leica

Legend

Collateral Design / P.O.P. and In-Store - Campaign

12035D

2012 Design Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral Design / P.O.P. and In-Store - Campaign

12036D

2012 Design Bronze Pencil

JWT India / Mumbai

Lifestyle

Lifestyle Baddie Bags

Collateral Design / P.O.P. and In-Store - Campaign

12037D

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Design Gold Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Collateral Design / Promotion

12038D

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Collateral Design / Promotion

12039D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Typography

Collateral Design / Promotion

12040D

2012 Design Gold Pencil

DDB MUDRA GROUP / MUMBAI

Volkswagen

Iconic

Collateral Design / Posters - Single

12027D

2012 Design Silver Pencil

Bleublancrouge / Montreal

Gold’s Gym

Burger

Collateral Design / Posters - Single

12028D

2012 Design Bronze Pencil

Publicis / São Paulo

Hopi Hari

THE HORROR TIME

Collateral Design / Posters - Single

12029D

2012 Design Bronze Pencil

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / Posters - Single

12235D

2012 Design Merit Award

Apple / Cupertino

Apple

iPad Smart Cover Launch Posters

Collateral Design / Posters - Campaign

12128D

2012 Design Merit Award

Big Wednesday / Cape Town

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

12129D

2012 Design Merit Award

Creature / Seattle

Expedia

Expedia 15th Anniversary Posters

Collateral Design / Posters - Campaign

12130D

2012 Design Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral Design / Posters - Campaign

12131D

2012 Design Merit Award

Dentsu / Osaka

Heiwa Paper Co.,LTD.

Pattern*Pattern

Collateral Design / Posters - Campaign

12132D

2012 Design Merit Award

Dentsu Inc. / Dof Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Campaign

12133D

2012 Design Merit Award

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

DESIGN FEVER!

Collateral Design / Posters - Campaign

12134D

2012 Design Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral Design / Posters - Campaign

12135D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Collateral Design / Posters - Campaign

12136D

2012 Design Merit Award

Mattson Creative / Irvine

Showtime

Dexter Posters

Collateral Design / Posters - Campaign

12137D

2012 Design Merit Award

Mokutani Design / Kawasaki

YAMAHEI Shoten

YAMAHEI

Collateral Design / Posters - Campaign

12138D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Collateral Design / Posters - Campaign

12139D

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Mattel Germany

There is a child in each man

Collateral Design / Posters - Campaign

12140D

2012 Design Merit Award

Paprika / Montreal

Domison

Hochelaga Mon Amour

Collateral Design / Posters - Campaign

12141D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST

Collateral Design / Posters - Campaign

12142D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / Posters - Campaign

12143D

2012 Design Merit Award

The Jupiter Drawing Room (South Africa) Utopia / Cape Town

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

12144D

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

2012 Design Merit Award

cosmos / Tokyo

Koyama Kanamono

Architectural hardware company

Collateral Design / P.O.P. and In-Store - Campaign

12150D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Pictogram series[camera] [headlight] [golf club] [bullet]

Collateral Design / P.O.P. and In-Store - Campaign

12151D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / P.O.P. and In-Store - Campaign

12152D

2012 Design Merit Award

E.Co.,Ltd. / Tokyo

GRILL BURGER CLUB SASA

Have a good choice!

Collateral Design / P.O.P. and In-Store - Single

12145D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / P.O.P. and In-Store - Single

12146D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Girl

Collateral Design / P.O.P. and In-Store - Single

12147D

2012 Design Merit Award

Ogilvy Brasil / são paulo

MAGAZINE LUIZA

POPCORN SOFA

Collateral Design / P.O.P. and In-Store - Single

12148D

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral Design / Promotion

12153D

2012 Design Merit Award

BBDO New York / New York

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

12154D

2012 Design Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Bouncing Mail

Collateral Design / Promotion

12155D

2012 Design Merit Award

Design Army / Washington

Neenah Paper

PERFECT10N

Collateral Design / Promotion

12156D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/National Geographic

Deep Sea Calendar

Collateral Design / Promotion

12157D

2012 Design Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

"Feels like Volkswagen" Volkswagen Classic Calendar 2012

Collateral Design / Promotion

12158D

2012 Design Merit Award

Leo Burnett Colombiana / Bogota

Bumba, Aldor

King Kong

Collateral Design / Posters - Single

12121D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral Design / Posters - Single

12122D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral Design / Posters - Single

12123D

2012 Design Merit Award

NIPPON DESIGN CENTER / Tokyo

yueni

yueni (therefore)

Collateral Design / Posters - Single

12124D

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