The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Collateral / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral / Posters - Campaign
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE Agency: JWT Vietnam / Ho Chi Minh City Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
updated every second Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral / Posters - Campaign
Luxurious Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Single
Rectangle Box Agency: BBDO GUERRERO / Makati City Client: FedEx Category: Collateral / Posters - Single
STAIRS Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE Agency: DDB MUDRA GROUP / MUMBAI Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE Agency: DDB MUDRA GROUP / MUMBAI Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR Agency: DDB MUDRA GROUP / MUMBAI Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse Agency: Dentsu Brasil / Sao Paulo Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car Agency: Dentsu Brasil / Sao Paulo Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
LEMONADE AND CANDIES Agency: Ogilvy Guatemala / Guatemala Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
MILK AND COOKIES Agency: Ogilvy Guatemala / Guatemala Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
Beep-beep Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign
Fruit Figures Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
Business Card Agency: JWT Toronto / Toronto Client: Nestle Category: Collateral / Promotional Items
We Lie - Insert Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: The Onion Category: Collateral / Promotional Items
3 out of 4 Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: The Onion Category: Collateral / Promotional Items

2012 Advertising Silver Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book

Collateral / Posters - Campaign

12024A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Advertising Bronze Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Collateral / P.O.P. and In-store - Single

12028A

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Collateral / Posters - Single

12020A

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Collateral / P.O.P. and In-store - Campaign

12029A

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Advertising Bronze Pencil

JWT Shanghai / Shanghai

Anta

Anta “shoebox” installation

Collateral / P.O.P. and In-store - Campaign

12031A

2012 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Jameson

Pub Paintings

Collateral / P.O.P. and In-store - Campaign

12032A

2012 Advertising Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Collateral / Promotional Items

12033A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Trucks

Right size of your needs

Collateral / Posters - Campaign

12225A

2012 Advertising Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral / Posters - Campaign

12226A

2012 Advertising Merit Award

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Collateral / Posters - Campaign

12227A

2012 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral / Posters - Campaign

12228A

2012 Advertising Merit Award

JWT Vietnam / Ho Chi Minh City

UNITED PHARMA (VIETNAM), INC.

KILLER SNEEZE

Collateral / Posters - Campaign

12229A

2012 Advertising Merit Award

Kolle Rebbe / Hamburg

Gruner + Jahr AG & Co. KG

updated every second

Collateral / Posters - Campaign

12230A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Collateral / Posters - Campaign

12231A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / Posters - Campaign

12232A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Collateral / Posters - Campaign

12233A

2012 Advertising Merit Award

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral / Posters - Campaign

12234A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Luxurious

Collateral / P.O.P. and In-store - Single

12235A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Special Bench

Collateral / P.O.P. and In-store - Single

12236A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Curiosism Installation

Collateral / P.O.P. and In-store - Single

12237A

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Pub Paintings: Quill

Collateral / P.O.P. and In-store - Single

12238A

2012 Advertising Merit Award

BBDO GUERRERO / Makati City

FedEx

Rectangle Box

Collateral / Posters - Single

12213A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

STAIRS

Collateral / Posters - Single

12214A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

SWING

Collateral / Posters - Single

12215A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

PE ELECTRONICS

RUBIK'S WASHING MACHINE

Collateral / Posters - Single

12216A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

PE ELECTRONICS

RUBIK'S MICROWAVE

Collateral / Posters - Single

12217A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

PE ELECTRONICS

RUBIK'S REFRIGERATOR

Collateral / Posters - Single

12218A

2012 Advertising Merit Award

Dentsu Brasil / Sao Paulo

L' Univers de Chocolat

Dollhouse

Collateral / Posters - Single

12219A

2012 Advertising Merit Award

Dentsu Brasil / Sao Paulo

L' Univers de Chocolat

Car

Collateral / Posters - Single

12220A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Dog

Collateral / Posters - Single

12221A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral / Posters - Single

12222A

2012 Advertising Merit Award

Ogilvy Guatemala / Guatemala

HOTWHEELS/LA JUGUETERÍA

LEMONADE AND CANDIES

Collateral / Posters - Single

12223A

2012 Advertising Merit Award

Ogilvy Guatemala / Guatemala

HOTWHEELS/LA JUGUETERÍA

MILK AND COOKIES

Collateral / Posters - Single

12224A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Beep-beep

Collateral / P.O.P. and In-store - Campaign

12239A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

#thegoodstuff

Collateral / P.O.P. and In-store - Campaign

12240A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Pets

Collateral / P.O.P. and In-store - Campaign

12241A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / P.O.P. and In-store - Campaign

12242A

2012 Advertising Merit Award

Scholz & Friends / Berlin

Fresh’N’Friends

Fruit Figures

Collateral / P.O.P. and In-store - Campaign

12243A

2012 Advertising Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral / Promotional Items

12244A

2012 Advertising Merit Award

BBDO New York / New York

Procter & Gamble/Gillette Fusion ProGlide

Million Emotions

Collateral / Promotional Items

12245A

2012 Advertising Merit Award

JWT Toronto / Toronto

Nestle

Business Card

Collateral / Promotional Items

12246A

2012 Advertising Merit Award

McKee Wallwork Cleveland Advertising / Albuquerque

The Onion

We Lie - Insert

Collateral / Promotional Items

12247A

2012 Advertising Merit Award

McKee Wallwork Cleveland Advertising / Albuquerque

The Onion

3 out of 4

Collateral / Promotional Items

12248A

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