The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eastbound and Down Radio Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Radio / Campaign
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
Hotel Bar Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Ark Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
Killer Bees Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Leica Radio Campaign Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Radio / Campaign
Blunders Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint And Hardware Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint and Hardware Category: Consumer Radio / Campaign
Xtra View Agency: Ogilvy Johannesburg / Johannesburg Client: Multichoice Dstv Category: Consumer Radio / Campaign
Jameson Radio Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Consumer Radio / Campaign
AUSTAR Takes Docos to Amazing Agency: The Monkeys / Sydney Client: AUSTAR Category: Consumer Radio / Campaign
IKEA De-clutter, De-stress Agency: The Monkeys / Sydney Client: IKEA Category: Consumer Radio / Campaign
Tough Guy Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Cock Fight Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Picture Day Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Single
Sticked - Porcelain Ballerina Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Single
Pet Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Oath of Office Agency: Publicis New York / New York Client: P&G/ Scope Category: Consumer Radio / Single
Sat Nav Agency: SapientNitro / Surry Hills Client: Volvo Cars Category: Consumer Radio / Single
Bridge Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
nany the cow Agency: Y&R COLOMBIA / BOGOTA Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna Agency: Y&R COLOMBIA / BOGOTA Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio Agency: Young and Rubicam Mexico / Mexico, D.F. Client: Bonafont Category: Consumer Radio / Single

2012 Advertising Gold Pencil

BBDO New York / New York

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

12049R

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Advertising Gold Pencil

BBDO New York / New York

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

12046R

2012 Advertising Silver Pencil

Y&R Chicago / Chicago

Craftsman

Ark

Consumer Radio / Single

12047R

2012 Advertising Bronze Pencil

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Killer Bees

Consumer Radio / Single

12048R

2012 Advertising Merit Award

Bravo Group / New York

Leica

Leica Radio Campaign

Consumer Radio / Campaign

12302R

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Radio / Campaign

12303R

2012 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen AG

Blunders

Consumer Radio / Campaign

12304R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint And Hardware

The Language of Colour

Consumer Radio / Campaign

12305R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint and Hardware

The Language of Colour

Consumer Radio / Campaign

12306R

2012 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Multichoice Dstv

Xtra View

Consumer Radio / Campaign

12307R

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Radio

Consumer Radio / Campaign

12308R

2012 Advertising Merit Award

The Monkeys / Sydney

AUSTAR

AUSTAR Takes Docos to Amazing

Consumer Radio / Campaign

12309R

2012 Advertising Merit Award

The Monkeys / Sydney

IKEA

IKEA De-clutter, De-stress

Consumer Radio / Campaign

12310R

2012 Advertising Merit Award

BBDO New York / New York

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

12287R

2012 Advertising Merit Award

BBDO New York / New York

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

12288R

2012 Advertising Merit Award

Bravo Group / New York

Leica

Picture Day

Consumer Radio / Single

12289R

2012 Advertising Merit Award

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked - Porcelain Ballerina

Consumer Radio / Single

12290R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Pet

Consumer Radio / Single

12291R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Bully

Consumer Radio / Single

12292R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Asteroid

Consumer Radio / Single

12293R

2012 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Obama

Consumer Radio / Single

12294R

2012 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Merkel

Consumer Radio / Single

12295R

2012 Advertising Merit Award

Publicis New York / New York

P&G/ Scope

Oath of Office

Consumer Radio / Single

12296R

2012 Advertising Merit Award

SapientNitro / Surry Hills

Volvo Cars

Sat Nav

Consumer Radio / Single

12297R

2012 Advertising Merit Award

Y&R Chicago / Chicago

Craftsman

Bridge

Consumer Radio / Single

12298R

2012 Advertising Merit Award

Y&R COLOMBIA / BOGOTA

salsa brava la constancia

nany the cow

Consumer Radio / Single

12299R

2012 Advertising Merit Award

Y&R COLOMBIA / BOGOTA

salsa brava la constancia

marcos the tuna

Consumer Radio / Single

12300R

2012 Advertising Merit Award

Young and Rubicam Mexico / Mexico, D.F.

Bonafont

Recycling Radio

Consumer Radio / Single

12301R

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