The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hotel Bar Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Ark Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
Killer Bees Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Eastbound and Down Radio Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Radio / Campaign
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
Tough Guy Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Cock Fight Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Picture Day Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Single
Sticked - Porcelain Ballerina Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Single
Pet Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Oath of Office Agency: Publicis New York / New York Client: P&G/ Scope Category: Consumer Radio / Single
Sat Nav Agency: SapientNitro / Surry Hills Client: Volvo Cars Category: Consumer Radio / Single
Bridge Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
nany the cow Agency: Y&R COLOMBIA / BOGOTA Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna Agency: Y&R COLOMBIA / BOGOTA Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio Agency: Young and Rubicam Mexico / Mexico, D.F. Client: Bonafont Category: Consumer Radio / Single
Leica Radio Campaign Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Radio / Campaign
Blunders Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint And Hardware Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint and Hardware Category: Consumer Radio / Campaign
Xtra View Agency: Ogilvy Johannesburg / Johannesburg Client: Multichoice Dstv Category: Consumer Radio / Campaign
Jameson Radio Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Consumer Radio / Campaign
AUSTAR Takes Docos to Amazing Agency: The Monkeys / Sydney Client: AUSTAR Category: Consumer Radio / Campaign
IKEA De-clutter, De-stress Agency: The Monkeys / Sydney Client: IKEA Category: Consumer Radio / Campaign

2012 Advertising Gold Pencil

BBDO New York / New York

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

12046R

2012 Advertising Silver Pencil

Y&R Chicago / Chicago

Craftsman

Ark

Consumer Radio / Single

12047R

2012 Advertising Bronze Pencil

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Killer Bees

Consumer Radio / Single

12048R

2012 Advertising Gold Pencil

BBDO New York / New York

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

12049R

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Advertising Merit Award

BBDO New York / New York

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

12287R

2012 Advertising Merit Award

BBDO New York / New York

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

12288R

2012 Advertising Merit Award

Bravo Group / New York

Leica

Picture Day

Consumer Radio / Single

12289R

2012 Advertising Merit Award

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked - Porcelain Ballerina

Consumer Radio / Single

12290R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Pet

Consumer Radio / Single

12291R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Bully

Consumer Radio / Single

12292R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Asteroid

Consumer Radio / Single

12293R

2012 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Obama

Consumer Radio / Single

12294R

2012 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Merkel

Consumer Radio / Single

12295R

2012 Advertising Merit Award

Publicis New York / New York

P&G/ Scope

Oath of Office

Consumer Radio / Single

12296R

2012 Advertising Merit Award

SapientNitro / Surry Hills

Volvo Cars

Sat Nav

Consumer Radio / Single

12297R

2012 Advertising Merit Award

Y&R Chicago / Chicago

Craftsman

Bridge

Consumer Radio / Single

12298R

2012 Advertising Merit Award

Y&R COLOMBIA / BOGOTA

salsa brava la constancia

nany the cow

Consumer Radio / Single

12299R

2012 Advertising Merit Award

Y&R COLOMBIA / BOGOTA

salsa brava la constancia

marcos the tuna

Consumer Radio / Single

12300R

2012 Advertising Merit Award

Young and Rubicam Mexico / Mexico, D.F.

Bonafont

Recycling Radio

Consumer Radio / Single

12301R

2012 Advertising Merit Award

Bravo Group / New York

Leica

Leica Radio Campaign

Consumer Radio / Campaign

12302R

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Radio / Campaign

12303R

2012 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen AG

Blunders

Consumer Radio / Campaign

12304R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint And Hardware

The Language of Colour

Consumer Radio / Campaign

12305R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint and Hardware

The Language of Colour

Consumer Radio / Campaign

12306R

2012 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Multichoice Dstv

Xtra View

Consumer Radio / Campaign

12307R

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Radio

Consumer Radio / Campaign

12308R

2012 Advertising Merit Award

The Monkeys / Sydney

AUSTAR

AUSTAR Takes Docos to Amazing

Consumer Radio / Campaign

12309R

2012 Advertising Merit Award

The Monkeys / Sydney

IKEA

IKEA De-clutter, De-stress

Consumer Radio / Campaign

12310R

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