The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single
Mosquito
Agency: BBDO Russia Group / Moscow
Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible
Agency: Ogilvy Cape Town / Cape Town
Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / :30/:25 - Single
GO GO GO
Agency: Ogilvy Brasil / são paulo
Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single