The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Mosquito Agency: BBDO Russia Group / Moscow Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible Agency: Ogilvy Cape Town / Cape Town Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Social Pump Up Agency: Droga5 / New York Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project Agency: Google Creative Lab and @radical.media / New York Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea Agency: AlmapBBDO / São Paulo Client: GE Category: Consumer Television / 60 Second - Single
Letter Agency: Badillo Nazca S&S / San Juan Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Underdog Agency: BBDO New York / New York Client: HBO Category: Consumer Television / 60 Second - Single
Big Day Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing Agency: Black River FC / Johannesburg Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101 Agency: Euro RSCG Israel / Tel Aviv Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Urn Agency: JWT New York / New York Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get Agency: Leo Burnett Chicago / Chicago Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam! Agency: Droga5 / Los Angeles Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie Agency: BBH and Google Creative Lab / Los Angeles Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012 Agency: Ponce Buenos Aires / Buenos Aires Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life Agency: Publicis Conseil / PARIS Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out. Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles Client: Nissan Category: Consumer Television / 60 Second - Single

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Advertising Merit Award

BBDO Russia Group / Moscow

StroyMaster

Mosquito

Consumer Television / Under $80K Budget - Single

12387T

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Prison Broadcasting Network

Rehabilitation is Possible

Consumer Television / Under $80K Budget - Single

12388T

2012 Advertising Merit Award

Droga5 / New York

Puma

Social Pump Up

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

Google Creative Lab and @radical.media / New York

Google

Google Chrome: The Johnny Cash Project

Consumer Television / 60 Second - Single

12322T

2012 Advertising Merit Award

AlmapBBDO / São Paulo

GE

Bright Idea

Consumer Television / 60 Second - Single

12323T

2012 Advertising Merit Award

Badillo Nazca S&S / San Juan

Toyota de PR

Letter

Consumer Television / 60 Second - Single

12324T

2012 Advertising Merit Award

BBDO New York / New York

HBO

Underdog

Consumer Television / 60 Second - Single

12325T

2012 Advertising Merit Award

BBH LONDON / London

Weetabix

Big Day

Consumer Television / 60 Second - Single

12326T

2012 Advertising Merit Award

Black River FC / Johannesburg

Nando's South Africa

The Last Dictator Standing

Consumer Television / 60 Second - Single

12327T

2012 Advertising Merit Award

DDB / Auckland

SKY Television

60 Things in 60 Seconds

Consumer Television / 60 Second - Single

12328T

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Sony PlayStation

Victor

Consumer Television / 60 Second - Single

12329T

2012 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

The Bark Side

Consumer Television / 60 Second - Single

12330T

2012 Advertising Merit Award

Euro RSCG Israel / Tel Aviv

Reckitt Benckiser

Colon 101

Consumer Television / 60 Second - Single

12331T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Chevrolet

Then and Now

Consumer Television / 60 Second - Single

12332T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Chevrolet

My Dad's Car

Consumer Television / 60 Second - Single

12333T

2012 Advertising Merit Award

The Brooklyn Brothers / New York

New Era

One Hitter

Consumer Television / 60 Second - Single

12334T

2012 Advertising Merit Award

JWT New York / New York

Kraft Foods

Urn

Consumer Television / 60 Second - Single

12336T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Blind Spot

Consumer Television / 60 Second - Single

12337T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Hallmark

Give and Get

Consumer Television / 60 Second - Single

12338T

2012 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Balloons

Consumer Television / 60 Second - Single

12339T

2012 Advertising Merit Award

Droga5 / Los Angeles

Puma

Blam! Blam!

Consumer Television / 60 Second - Single

12340T

2012 Advertising Merit Award

BBH and Google Creative Lab / Los Angeles

Google Chrome

Dear Sophie

Consumer Television / 60 Second - Single

12341T

2012 Advertising Merit Award

Ponce Buenos Aires / Buenos Aires

Unilever

2012

Consumer Television / 60 Second - Single

12342T

2012 Advertising Merit Award

Publicis Conseil / PARIS

Renault

ZE - Electric life

Consumer Television / 60 Second - Single

12343T

2012 Advertising Merit Award

Publicis Mojo / Millers Point

Lion Nathan

Super In. Super Out.

Consumer Television / 60 Second - Single

12344T

2012 Advertising Merit Award

TBWA Chiat Day, Los Angeles & Toronto / Los Angeles

Nissan

Gas Powered Everything

Consumer Television / 60 Second - Single

12345T

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