The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Bear/Pool/Roller Coaster Agency: Arnold Worldwide / Boston Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest Agency: Funny Or Die / Los Angeles Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own Agency: Goodby, Silverstein & Partners / San Francisco Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove" Agency: Droga5 / New York Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments Agency: Herezie Paris / Paris Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment Agency: Memac Ogilvy & Mather / Dubai Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot Agency: Anomaly / Hollywood Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports" Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Social Pump Up Agency: Droga5 / New York Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project Agency: Google Creative Lab and @radical.media / New York Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea Agency: AlmapBBDO / São Paulo Client: GE Category: Consumer Television / 60 Second - Single
Letter Agency: Badillo Nazca S&S / San Juan Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Underdog Agency: BBDO New York / New York Client: HBO Category: Consumer Television / 60 Second - Single
Big Day Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing Agency: Black River FC / Johannesburg Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101 Agency: Euro RSCG Israel / Tel Aviv Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Merit Award

Arnold Worldwide / Boston

Carnival

Bear/Pool/Roller Coaster

Consumer Television / :30/:25 - Campaign

12369T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Frank/Five-Man/Boogie Boarder

Consumer Television / :30/:25 - Campaign

12370T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

12371T

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Television / :30/:25 - Campaign

12372T

2012 Advertising Merit Award

Funny Or Die / Los Angeles

Old Milwaukee

Will in the MIdwest

Consumer Television / :30/:25 - Campaign

12373T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

First Hand

Consumer Television / :30/:25 - Campaign

12374T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Sonic Drive-In

Create Your Own

Consumer Television / :30/:25 - Campaign

12375T

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One Stories

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Droga5 / New York

Puma

Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Herezie Paris / Paris

Optifog Essilor

The Foggy Moments

Consumer Television / Commercials of Var. Length - Campaign

12381T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Consumer Television / Commercials of Var. Length - Campaign

12382T

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Berlitz Language Center

The Online Translation Experiment

Consumer Television / Commercials of Var. Length - Campaign

12383T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Don't Take it in the Air Campaign

Consumer Television / Commercials of Var. Length - Campaign

12384T

2012 Advertising Merit Award

Anomaly / Hollywood

Captain Morgan

To Life, Love, and Loot

Consumer Television / Commercials of Var. Length - Campaign

12385T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

"It's Not Crazy, It's Sports"

Consumer Television / Commercials of Var. Length - Campaign

12386T

2012 Advertising Merit Award

Droga5 / New York

Puma

Social Pump Up

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

Google Creative Lab and @radical.media / New York

Google

Google Chrome: The Johnny Cash Project

Consumer Television / 60 Second - Single

12322T

2012 Advertising Merit Award

AlmapBBDO / São Paulo

GE

Bright Idea

Consumer Television / 60 Second - Single

12323T

2012 Advertising Merit Award

Badillo Nazca S&S / San Juan

Toyota de PR

Letter

Consumer Television / 60 Second - Single

12324T

2012 Advertising Merit Award

BBDO New York / New York

HBO

Underdog

Consumer Television / 60 Second - Single

12325T

2012 Advertising Merit Award

BBH LONDON / London

Weetabix

Big Day

Consumer Television / 60 Second - Single

12326T

2012 Advertising Merit Award

Black River FC / Johannesburg

Nando's South Africa

The Last Dictator Standing

Consumer Television / 60 Second - Single

12327T

2012 Advertising Merit Award

DDB / Auckland

SKY Television

60 Things in 60 Seconds

Consumer Television / 60 Second - Single

12328T

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Sony PlayStation

Victor

Consumer Television / 60 Second - Single

12329T

2012 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

The Bark Side

Consumer Television / 60 Second - Single

12330T

2012 Advertising Merit Award

Euro RSCG Israel / Tel Aviv

Reckitt Benckiser

Colon 101

Consumer Television / 60 Second - Single

12331T

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