The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Bear/Pool/Roller Coaster Agency: Arnold Worldwide / Boston Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest Agency: Funny Or Die / Los Angeles Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own Agency: Goodby, Silverstein & Partners / San Francisco Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Frank Reardon Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Single
Spider Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Party Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan Agency: CP+B / Boulder Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Dog Collar Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor Agency: Grip Limited / Toronto Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording Agency: Droga5 / Los Angeles Client: Puma Category: Consumer Television / :30/:25 - Single
Cab Jam Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / :30/:25 - Single
GO GO GO Agency: Ogilvy Brasil / são paulo Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Brand: Decent Proposal Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Airborne Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / :30/:25 - Single
Flash Fans Agency: Anomaly / New York Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Merit Award

Arnold Worldwide / Boston

Carnival

Bear/Pool/Roller Coaster

Consumer Television / :30/:25 - Campaign

12369T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Frank/Five-Man/Boogie Boarder

Consumer Television / :30/:25 - Campaign

12370T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

12371T

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Television / :30/:25 - Campaign

12372T

2012 Advertising Merit Award

Funny Or Die / Los Angeles

Old Milwaukee

Will in the MIdwest

Consumer Television / :30/:25 - Campaign

12373T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

First Hand

Consumer Television / :30/:25 - Campaign

12374T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Sonic Drive-In

Create Your Own

Consumer Television / :30/:25 - Campaign

12375T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Frank Reardon

Consumer Television / :30/:25 - Single

12351T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Boogie Boarder

Consumer Television / :30/:25 - Single

12352T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

Spider

Consumer Television / :30/:25 - Single

12353T

2012 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Party

Consumer Television / :30/:25 - Single

12354T

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Noodle Theft- Officer Dan

Consumer Television / :30/:25 - Single

12355T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Stray Animal

Consumer Television / :30/:25 - Single

12356T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Roadside Ditch

Consumer Television / :30/:25 - Single

12357T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Dog Collar

Consumer Television / :30/:25 - Single

12358T

2012 Advertising Merit Award

Grip Limited / Toronto

Expedia.ca

One Actor

Consumer Television / :30/:25 - Single

12359T

2012 Advertising Merit Award

Wieden+Kennedy / Los Angeles

Old Spice

Motorcycle

Consumer Television / :30/:25 - Single

12360T

2012 Advertising Merit Award

Wieden+Kennedy / Los Angeles

Old Spice

Sea Captain

Consumer Television / :30/:25 - Single

12361T

2012 Advertising Merit Award

Droga5 / Los Angeles

Puma

Recording

Consumer Television / :30/:25 - Single

12362T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Cab Jam

Consumer Television / :30/:25 - Single

12363T

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

FLYING HORSE ENERGY DRINK

GO GO GO

Consumer Television / :30/:25 - Single

12364T

2012 Advertising Merit Award

Saatchi & Saatchi / London

Kerry Foods

Kitchen

Consumer Television / :30/:25 - Single

12365T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Monday Night Football: Animal Control

Consumer Television / :30/:25 - Single

12366T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Brand: Decent Proposal

Consumer Television / :30/:25 - Single

12367T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

JORDAN

Airborne

Consumer Television / :30/:25 - Single

12368T

2012 Advertising Merit Award

Anomaly / New York

Budweiser Canada

Flash Fans

Consumer Television / Over 60 second - Single

12389T

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