The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Craft / Interface Design
21st Century Beetle – Rock 'n' Scroll. Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Craft / Interface Design
The Ultra Asian Agency: Dentsu Inc. / Tokyo Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS Agency: JWT Paris / Neuilly-sur-Seine cedex Client: AIDES Category: Craft / Animation/Motion Graphics
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design
XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design
Icebergs Agency: DDB Tribal Group / Berlin Client: BSH Deutschland Category: Craft / Photography in Design - Campaign
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography
Bjork.com Agency: Jam3 / Toronto Client: Sandbag Category: Craft / Typography
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Craft / Typography
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Interface Design
2011/2012 Ford Mustang Agency: Firstborn / NY Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Craft / Interface Design
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Craft / Interface Design
Map My Summer Agency: The Monkeys / Sydney Client: YouTube Category: Craft / Interface Design
Oil Spill Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
good morning original calendar "ZOO" Agency: good morning inc. / Tokyo Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters Agency: JWT Germany / Hamburg Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
Works of International Graphic Arts Show Agency: AD&D / Tokyo Client: IWAI K.K. and BIHAKU WATANABE COMPANY Category: Craft / Typography in Design - Single
Alphabet Furniture Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Craft / Typography in Design - Single
CO-1 10th Anniversary Poster Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: CO-1 School of Visual Arts Category: Craft / Typography in Design - Single
100 graphics of anatomy chart Agency: Nippon Design Center, Inc. / Tokyo Client: GALLERY LETA Category: Craft / Typography in Design - Single
Bladeworks Fencing Poster Agency: Rethink / Vancouver Client: Bladeworks Fencing Society Category: Craft / Typography in Design - Single
VW LinkedOut Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Craft / Animation/Motion Graphics
JWT BBQ Agency: JWT New York / New York Client: JWT New York Category: Craft / Animation/Motion Graphics
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Evolution of mobile Agency: TBG Digital / london Client: Vodafone Category: Craft / Animation/Motion Graphics
Philips Make me a Morning Person Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Animation/Motion Graphics
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Craft / Sound Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Sound Design
Lift & Laugh Agency: Ogilvy Brasil / são paulo Client: The Coca Cola Company Category: Craft / Sound Design
Surfrider Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons Agency: Ogilvy & Mather / London Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down Agency: Y&R Sao Paulo / Sao Paulo Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
Defy, Subvert, Create Agency: DOJO / San Francisco Client: DOJO Category: Craft / Typography in Design - Campaign

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

12077D

2012 Interactive Gold Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Craft / Interface Design

12073N

2012 Interactive Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen AG

21st Century Beetle – Rock 'n' Scroll.

Craft / Interface Design

12074N

2012 Interactive Bronze Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Craft / Interface Design

12075N

2012 Design Silver Pencil

Dentsu Inc. / Tokyo

The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo

The Ultra Asian

Craft / Printing and Paper Craft - Single

12078D

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Craft / Animation/Motion Graphics

12079N

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Craft / Animation/Motion Graphics

12080N

2012 Interactive Silver Pencil

JWT Paris / Neuilly-sur-Seine cedex

AIDES

SEXY FINGERS

Craft / Animation/Motion Graphics

12081N

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Interactive Silver Pencil

Deutsch / Los Angeles

Volkswagen

The Bark Side

Craft / Sound Design

12084N

2012 Interactive Bronze Pencil

Drill Inc. / Shibuya

NTT DOCOMO

XYLOPHONE

Craft / Sound Design

12085N

2012 Design Bronze Pencil

DDB Tribal Group / Berlin

BSH Deutschland

Icebergs

Craft / Photography in Design - Campaign

12076D

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

2012 Interactive Silver Pencil

Jam3 / Toronto

Sandbag

Bjork.com

Craft / Typography

12077N

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Craft / Typography

12078N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Craft / Interface Design

12279N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Interface Design

12280N

2012 Interactive Merit Award

Firstborn / NY

Ford Motor Company for Team Detroit

2011/2012 Ford Mustang

Craft / Interface Design

12281N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Craft / Interface Design

12282N

2012 Interactive Merit Award

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Craft / Interface Design

12283N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

SPENT

Craft / Interface Design

12284N

2012 Interactive Merit Award

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Craft / Interface Design

12285N

2012 Interactive Merit Award

The Monkeys / Sydney

YouTube

Map My Summer

Craft / Interface Design

12286N

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Oil Spill

Craft / Photography in Design - Single

12224D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Plastic

Craft / Photography in Design - Single

12225D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Beer Rings

Craft / Photography in Design - Single

12226D

2012 Design Merit Award

good morning inc. / Tokyo

good morning inc.

good morning original calendar "ZOO"

Craft / Printing and Paper Craft - Single

12231D

2012 Design Merit Award

JWT Germany / Hamburg

Hinz & Kunzt gGmbH

Cardboard Ambient Posters

Craft / Printing and Paper Craft - Single

12232D

2012 Design Merit Award

AD&D / Tokyo

IWAI K.K. and BIHAKU WATANABE COMPANY

Works of International Graphic Arts Show

Craft / Typography in Design - Single

12218D

2012 Design Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Alphabet Furniture

Craft / Typography in Design - Single

12219D

2012 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

CO-1 School of Visual Arts

CO-1 10th Anniversary Poster

Craft / Typography in Design - Single

12220D

2012 Design Merit Award

Nippon Design Center, Inc. / Tokyo

GALLERY LETA

100 graphics of anatomy chart

Craft / Typography in Design - Single

12221D

2012 Design Merit Award

Rethink / Vancouver

Bladeworks Fencing Society

Bladeworks Fencing Poster

Craft / Typography in Design - Single

12222D

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

VW LinkedOut

Craft / Animation/Motion Graphics

12288N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

JWT BBQ

Craft / Animation/Motion Graphics

12289N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Craft / Animation/Motion Graphics

12290N

2012 Interactive Merit Award

TBG Digital / london

Vodafone

Evolution of mobile

Craft / Animation/Motion Graphics

12291N

2012 Interactive Merit Award

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Make me a Morning Person

Craft / Animation/Motion Graphics

12292N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Craft / Sound Design

12293N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Sound Design

12294N

2012 Interactive Merit Award

Ogilvy Brasil / são paulo

The Coca Cola Company

Lift & Laugh

Craft / Sound Design

12295N

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Surfrider

Craft / Photography in Design - Campaign

12227D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Balloons

Craft / Photography in Design - Campaign

12228D

2012 Design Merit Award

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Ocean Armor

Craft / Photography in Design - Campaign

12229D

2012 Design Merit Award

Y&R Sao Paulo / Sao Paulo

Santa Casa de Misericordia de Sao Paulo

Upside Down

Craft / Photography in Design - Campaign

12230D

2012 Design Merit Award

DOJO / San Francisco

DOJO

Defy, Subvert, Create

Craft / Typography in Design - Campaign

12223D

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