The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better Agency: Mirada / Los Angeles Client: IBM Category: Events and Installations
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations
The Explosive Game Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity Agency: BBDO Proximity Hamburg / Duesseldorf Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation Agency: BBDO New York / New York Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution Agency: Conill Saatchi & Saatchi / Torrance Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations
BIG SHARE! Agency: Hakuhodo Kettle / Tokyo Client: TOYOTA MARKETING JAPAN Category: Events and Installations
Jeep Ops Experience Agency: Relevent / Austin Client: Jeep Category: Events and Installations
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign Agency: JWT India / Mumbai Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino Agency: LEO BURNETT ARGENTINA / Buenos Aires Client: Garbarino Category: Events and Installations
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations
Play Big Agency: Designkitchen / Chicago Client: HP Category: Events and Installations
Contagion - Bacteria Billboard Agency: Lowe Roche / Toronto Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Events and Installations
Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump Agency: Mistress / Venice Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations
Check In to the Ballgame Agency: R/GA / New York Client: MasterCard Category: Events and Installations
SPARQ Agency: R/GA / New York Client: Nike Category: Events and Installations
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Events and Installations
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Events and Installations
Converse Block Party Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Events and Installations
Gloria=Glory Agency: Y&R COLOMBIA / BOGOTA Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata Agency: Y&R COLOMBIA / BOGOTA Client: Homecenter Colombia Category: Events and Installations

2012 Branded Entertainment Gold Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Events and Installations

12040E

2012 Branded Entertainment Gold Pencil

Mirada / Los Angeles

IBM

THINK: An Exploration Into Making the World Work Better

Events and Installations

12041E

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Events and Installations

12044E

2012 Branded Entertainment Bronze Pencil

Wieden+Kennedy New York / New York

Jordan

The Explosive Game

Events and Installations

12045E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

World Records

Events and Installations

12136E

2012 Branded Entertainment Merit Award

BBDO Proximity Hamburg / Duesseldorf

Ankerland e. V.

Post-it War for Charity

Events and Installations

12137E

2012 Branded Entertainment Merit Award

BBDO New York / New York

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

12138E

2012 Branded Entertainment Merit Award

Colenso BBDO / Auckland

Frucor Beverages Ltd

Skate Pinball

Events and Installations

12139E

2012 Branded Entertainment Merit Award

Conill Saatchi & Saatchi / Torrance

Toyota Motor Sales, USA

Projecting Pollution

Events and Installations

12140E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Schweppes

Cocktail Mail

Events and Installations

12141E

2012 Branded Entertainment Merit Award

Hakuhodo Kettle / Tokyo

TOYOTA MARKETING JAPAN

BIG SHARE!

Events and Installations

12142E

2012 Branded Entertainment Merit Award

Relevent / Austin

Jeep

Jeep Ops Experience

Events and Installations

12143E

2012 Branded Entertainment Merit Award

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Events and Installations

12144E

2012 Branded Entertainment Merit Award

JWT India / Mumbai

Bennet Coleman & Co - The Times of India

Fresh Home Delivery Campaign

Events and Installations

12145E

2012 Branded Entertainment Merit Award

LEO BURNETT ARGENTINA / Buenos Aires

Garbarino

Back to Garbarino

Events and Installations

12146E

2012 Branded Entertainment Merit Award

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Events and Installations

12147E

2012 Branded Entertainment Merit Award

Designkitchen / Chicago

HP

Play Big

Events and Installations

12148E

2012 Branded Entertainment Merit Award

Lowe Roche / Toronto

Warner Brothers Pictures Canada

Contagion - Bacteria Billboard

Events and Installations

12149E

2012 Branded Entertainment Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Events and Installations

12150E

2012 Branded Entertainment Merit Award

MediaCom / Sydney

Dell Alienware

Area 52

Events and Installations

12151E

2012 Branded Entertainment Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Events and Installations

12152E

2012 Branded Entertainment Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels World Record Jump

Events and Installations

12153E

2012 Branded Entertainment Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Foundation Fortisland Pampus

Dutch Shark Alarm

Events and Installations

12154E

2012 Branded Entertainment Merit Award

Ogilvy Group Melbourne / Melbourne

Puma

Puma Love Run

Events and Installations

12155E

2012 Branded Entertainment Merit Award

R/GA / New York

MasterCard

Check In to the Ballgame

Events and Installations

12156E

2012 Branded Entertainment Merit Award

R/GA / New York

Nike

SPARQ

Events and Installations

12157E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Events and Installations

12158E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Events and Installations

12159E

2012 Branded Entertainment Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Events and Installations

12160E

2012 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Converse Block Party

Events and Installations

12161E

2012 Branded Entertainment Merit Award

Y&R COLOMBIA / BOGOTA

Telefónica Telecom

Gloria=Glory

Events and Installations

12162E

2012 Branded Entertainment Merit Award

Y&R COLOMBIA / BOGOTA

Homecenter Colombia

The Worlds Biggest Pinata

Events and Installations

12163E

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