The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Experiential Advertising / Installations
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations
Money Machine Agency: AlmapBBDO / São Paulo Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon Agency: Cheil Worldwide / Seoul Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Experiential Advertising / Installations
GPS Agency: Grey Group / Mexico City Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Experiential Advertising / Installations
The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Installations
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Experiential Advertising / Events and Competitions
Cars tweet empty parking spaces Agency: Jung von Matt AG / Stuttgart Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
The Charity Test Drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Events and Competitions
CONTREXPERIENCE Agency: Marcel / Paris Client: CONTREX Category: Experiential Advertising / Events and Competitions
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Experiential Advertising / Events and Competitions
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Experiential Advertising / Events and Competitions
Steal Banksy Agency: Naked Communications / Sydney Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Experiential Advertising / Events and Competitions

2012 Advertising Gold Pencil

Mother New York / NY

Target

Little Marina

Experiential Advertising / Installations

12105G

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Experiential Advertising / Installations

12107G

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Experiential Advertising / Installations

12493G

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Peixe Urbano

Money Machine

Experiential Advertising / Installations

12494G

2012 Advertising Merit Award

Cheil Worldwide / Seoul

S-Oil

"Here" balloon

Experiential Advertising / Installations

12495G

2012 Advertising Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Experiential Advertising / Installations

12496G

2012 Advertising Merit Award

Fallon / Minneapolis

H&R Block

Second Look Detroit

Experiential Advertising / Installations

12497G

2012 Advertising Merit Award

Grey Group / Mexico City

AMNESTY INTERNATIONAL

GPS

Experiential Advertising / Installations

12498G

2012 Advertising Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Allsecur

Upside down

Experiential Advertising / Installations

12499G

2012 Advertising Merit Award

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Experiential Advertising / Installations

12500G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Siemens Electrogeräte GmbH

The Laundry-Gallery

Experiential Advertising / Installations

12501G

2012 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

Give-a-Toy Store

Experiential Advertising / Installations

12502G

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

JORDAN

The Explosions Game

Experiential Advertising / Installations

12503G

2012 Advertising Merit Award

Circus / mexico

Puma

The World´s Fastest Purchase

Experiential Advertising / Events and Competitions

12484G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Experiential Advertising / Events and Competitions

12485G

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Mercedes-Benz

Cars tweet empty parking spaces

Experiential Advertising / Events and Competitions

12486G

2012 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

The Charity Test Drive

Experiential Advertising / Events and Competitions

12487G

2012 Advertising Merit Award

Marcel / Paris

CONTREX

CONTREXPERIENCE

Experiential Advertising / Events and Competitions

12488G

2012 Advertising Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Experiential Advertising / Events and Competitions

12489G

2012 Advertising Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Experiential Advertising / Events and Competitions

12490G

2012 Advertising Merit Award

Naked Communications / Sydney

Art Series Hotels

Steal Banksy

Experiential Advertising / Events and Competitions

12491G

2012 Advertising Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Experiential Advertising / Events and Competitions

12492G

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