The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Experiential Advertising / Installations
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations
Money Machine Agency: AlmapBBDO / São Paulo Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon Agency: Cheil Worldwide / Seoul Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Experiential Advertising / Installations
GPS Agency: Grey Group / Mexico City Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Experiential Advertising / Installations
The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Installations
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Experiential Advertising / Events and Competitions
Cars tweet empty parking spaces Agency: Jung von Matt AG / Stuttgart Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
The Charity Test Drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Events and Competitions
CONTREXPERIENCE Agency: Marcel / Paris Client: CONTREX Category: Experiential Advertising / Events and Competitions
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Experiential Advertising / Events and Competitions
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Experiential Advertising / Events and Competitions
Steal Banksy Agency: Naked Communications / Sydney Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Experiential Advertising / Events and Competitions
Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Experiential Advertising / Installations

12107G

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Experiential Advertising / Installations

12493G

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Peixe Urbano

Money Machine

Experiential Advertising / Installations

12494G

2012 Advertising Merit Award

Cheil Worldwide / Seoul

S-Oil

"Here" balloon

Experiential Advertising / Installations

12495G

2012 Advertising Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Experiential Advertising / Installations

12496G

2012 Advertising Merit Award

Fallon / Minneapolis

H&R Block

Second Look Detroit

Experiential Advertising / Installations

12497G

2012 Advertising Merit Award

Grey Group / Mexico City

AMNESTY INTERNATIONAL

GPS

Experiential Advertising / Installations

12498G

2012 Advertising Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Allsecur

Upside down

Experiential Advertising / Installations

12499G

2012 Advertising Merit Award

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Experiential Advertising / Installations

12500G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Siemens Electrogeräte GmbH

The Laundry-Gallery

Experiential Advertising / Installations

12501G

2012 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

Give-a-Toy Store

Experiential Advertising / Installations

12502G

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

JORDAN

The Explosions Game

Experiential Advertising / Installations

12503G

2012 Advertising Merit Award

Circus / mexico

Puma

The World´s Fastest Purchase

Experiential Advertising / Events and Competitions

12484G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Experiential Advertising / Events and Competitions

12485G

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Mercedes-Benz

Cars tweet empty parking spaces

Experiential Advertising / Events and Competitions

12486G

2012 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

The Charity Test Drive

Experiential Advertising / Events and Competitions

12487G

2012 Advertising Merit Award

Marcel / Paris

CONTREX

CONTREXPERIENCE

Experiential Advertising / Events and Competitions

12488G

2012 Advertising Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Experiential Advertising / Events and Competitions

12489G

2012 Advertising Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Experiential Advertising / Events and Competitions

12490G

2012 Advertising Merit Award

Naked Communications / Sydney

Art Series Hotels

Steal Banksy

Experiential Advertising / Events and Competitions

12491G

2012 Advertising Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Experiential Advertising / Events and Competitions

12492G

2012 Advertising Gold Pencil

Mother New York / NY

Target

Little Marina

Experiential Advertising / Installations

12105G

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