The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
APB Reloaded Live Action Trailer
Agency: Ayzenberg Group / Pasadena
Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Gaming / Console and PC gaming
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ayzenberg Group / Pasadena
Client:
alistgames & GamersFirst
Title:
APB Reloaded Live Action Trailer
Category:
Gaming / Console and PC gaming
Annual ID:
12088E
Award:
2012 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Kinect Effect
Category:
Gaming / Console and PC gaming
Annual ID:
12089E