The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Windmade Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Innovation in Advertising / Single or Campaign
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Innovation in Advertising / Single or Campaign
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Innovation in Advertising / Single or Campaign
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Innovation in Advertising / Single or Campaign
You are Here Agency: BETC / Paris Client: Pages Jaunes Category: Innovation in Advertising / Single or Campaign
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Advertising / Single or Campaign
Temptations Sampling Machine Agency: CP+B / Boulder Client: JELL-O Category: Innovation in Advertising / Single or Campaign
Ted Williams - Fight Hunger Agency: CP+B / Boulder Client: Kraft Category: Innovation in Advertising / Single or Campaign
The Keyboard of Isolation Agency: DDB China Group / Shanghai Client: Family Care For Grassroots Community Category: Innovation in Advertising / Single or Campaign
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Innovation in Advertising / Single or Campaign
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Innovation in Advertising / Single or Campaign
Memories for the Future Agency: HAKUHODO Kettle + HAKUHODO / Tokyo Client: Google Category: Innovation in Advertising / Single or Campaign
WATER THAT KILLS Agency: JWT JAKARTA / Jakarta Pusat Client: KRUHA Category: Innovation in Advertising / Single or Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Innovation in Advertising / Single or Campaign
Missing Add-on Agency: kempertrautmann gmbh / Hamburg Client: Initiative Vermisste Kinder Category: Innovation in Advertising / Single or Campaign
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Innovation in Advertising / Single or Campaign
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Innovation in Advertising / Single or Campaign
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brothers Pictures Canada Category: Innovation in Advertising / Single or Campaign
OPERATION RIVERS OF LIGHT Agency: LOWE/SSP3 / BOGOTA Client: MINISTRY OF DEFENSE Category: Innovation in Advertising / Single or Campaign
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Innovation in Advertising / Single or Campaign
Respect Copyrights! Agency: Scholz & Friends / Berlin Client: Constantin Film Verleih GmbH Category: Innovation in Advertising / Single or Campaign
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Innovation in Advertising / Single or Campaign
Give-a-Toy Store Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Innovation in Advertising / Single or Campaign
Human Twitter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Innovation in Advertising / Single or Campaign
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Advertising / Single or Campaign

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Green

Droga5 / New York

Vestas

Windmade

Innovation in Advertising / Single or Campaign

12527G

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Innovation in Advertising / Single or Campaign

12459G

2012 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Innovation in Advertising / Single or Campaign

12460G

2012 Advertising Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

The Heist

Innovation in Advertising / Single or Campaign

12461G

2012 Advertising Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Innovation in Advertising / Single or Campaign

12462G

2012 Advertising Merit Award

BETC / Paris

Pages Jaunes

You are Here

Innovation in Advertising / Single or Campaign

12463G

2012 Advertising Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Advertising / Single or Campaign

12464G

2012 Advertising Merit Award

CP+B / Boulder

JELL-O

Temptations Sampling Machine

Innovation in Advertising / Single or Campaign

12465G

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Ted Williams - Fight Hunger

Innovation in Advertising / Single or Campaign

12466G

2012 Advertising Merit Award

DDB China Group / Shanghai

Family Care For Grassroots Community

The Keyboard of Isolation

Innovation in Advertising / Single or Campaign

12467G

2012 Advertising Merit Award

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Innovation in Advertising / Single or Campaign

12468G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Innovation in Advertising / Single or Campaign

12469G

2012 Advertising Merit Award

HAKUHODO Kettle + HAKUHODO / Tokyo

Google

Memories for the Future

Innovation in Advertising / Single or Campaign

12470G

2012 Advertising Merit Award

JWT JAKARTA / Jakarta Pusat

KRUHA

WATER THAT KILLS

Innovation in Advertising / Single or Campaign

12471G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Innovation in Advertising / Single or Campaign

12472G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Initiative Vermisste Kinder

Missing Add-on

Innovation in Advertising / Single or Campaign

12473G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Innovation in Advertising / Single or Campaign

12474G

2012 Advertising Merit Award

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Innovation in Advertising / Single or Campaign

12475G

2012 Advertising Merit Award

Lowe Roche / Amuse / Toronto

Warner Brothers Pictures Canada

Bacteria Billboards

Innovation in Advertising / Single or Campaign

12476G

2012 Advertising Merit Award

LOWE/SSP3 / BOGOTA

MINISTRY OF DEFENSE

OPERATION RIVERS OF LIGHT

Innovation in Advertising / Single or Campaign

12477G

2012 Advertising Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Innovation in Advertising / Single or Campaign

12478G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Constantin Film Verleih GmbH

Respect Copyrights!

Innovation in Advertising / Single or Campaign

12479G

2012 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Innovation in Advertising / Single or Campaign

12480G

2012 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

Give-a-Toy Store

Innovation in Advertising / Single or Campaign

12481G

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Human Twitter

Innovation in Advertising / Single or Campaign

12482G

2012 Advertising Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Advertising / Single or Campaign

12483G

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