The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Windmade Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Innovation in Advertising / Single or Campaign
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Innovation in Advertising / Single or Campaign
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Innovation in Advertising / Single or Campaign
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Innovation in Advertising / Single or Campaign
You are Here Agency: BETC / Paris Client: Pages Jaunes Category: Innovation in Advertising / Single or Campaign
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Advertising / Single or Campaign
Temptations Sampling Machine Agency: CP+B / Boulder Client: JELL-O Category: Innovation in Advertising / Single or Campaign
Ted Williams - Fight Hunger Agency: CP+B / Boulder Client: Kraft Category: Innovation in Advertising / Single or Campaign
The Keyboard of Isolation Agency: DDB China Group / Shanghai Client: Family Care For Grassroots Community Category: Innovation in Advertising / Single or Campaign
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Innovation in Advertising / Single or Campaign
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Innovation in Advertising / Single or Campaign
Memories for the Future Agency: HAKUHODO Kettle + HAKUHODO / Tokyo Client: Google Category: Innovation in Advertising / Single or Campaign
WATER THAT KILLS Agency: JWT JAKARTA / Jakarta Pusat Client: KRUHA Category: Innovation in Advertising / Single or Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Innovation in Advertising / Single or Campaign
Missing Add-on Agency: kempertrautmann gmbh / Hamburg Client: Initiative Vermisste Kinder Category: Innovation in Advertising / Single or Campaign
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Innovation in Advertising / Single or Campaign
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Innovation in Advertising / Single or Campaign
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brothers Pictures Canada Category: Innovation in Advertising / Single or Campaign
OPERATION RIVERS OF LIGHT Agency: LOWE/SSP3 / BOGOTA Client: MINISTRY OF DEFENSE Category: Innovation in Advertising / Single or Campaign
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Innovation in Advertising / Single or Campaign
Respect Copyrights! Agency: Scholz & Friends / Berlin Client: Constantin Film Verleih GmbH Category: Innovation in Advertising / Single or Campaign
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Innovation in Advertising / Single or Campaign
Give-a-Toy Store Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Innovation in Advertising / Single or Campaign
Human Twitter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Innovation in Advertising / Single or Campaign
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Advertising / Single or Campaign

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Green

Droga5 / New York

Vestas

Windmade

Innovation in Advertising / Single or Campaign

12527G

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Innovation in Advertising / Single or Campaign

12459G

2012 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Innovation in Advertising / Single or Campaign

12460G

2012 Advertising Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

The Heist

Innovation in Advertising / Single or Campaign

12461G

2012 Advertising Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Innovation in Advertising / Single or Campaign

12462G

2012 Advertising Merit Award

BETC / Paris

Pages Jaunes

You are Here

Innovation in Advertising / Single or Campaign

12463G

2012 Advertising Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Advertising / Single or Campaign

12464G

2012 Advertising Merit Award

CP+B / Boulder

JELL-O

Temptations Sampling Machine

Innovation in Advertising / Single or Campaign

12465G

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Ted Williams - Fight Hunger

Innovation in Advertising / Single or Campaign

12466G

2012 Advertising Merit Award

DDB China Group / Shanghai

Family Care For Grassroots Community

The Keyboard of Isolation

Innovation in Advertising / Single or Campaign

12467G

2012 Advertising Merit Award

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Innovation in Advertising / Single or Campaign

12468G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Innovation in Advertising / Single or Campaign

12469G

2012 Advertising Merit Award

HAKUHODO Kettle + HAKUHODO / Tokyo

Google

Memories for the Future

Innovation in Advertising / Single or Campaign

12470G

2012 Advertising Merit Award

JWT JAKARTA / Jakarta Pusat

KRUHA

WATER THAT KILLS

Innovation in Advertising / Single or Campaign

12471G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Innovation in Advertising / Single or Campaign

12472G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Initiative Vermisste Kinder

Missing Add-on

Innovation in Advertising / Single or Campaign

12473G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Innovation in Advertising / Single or Campaign

12474G

2012 Advertising Merit Award

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Innovation in Advertising / Single or Campaign

12475G

2012 Advertising Merit Award

Lowe Roche / Amuse / Toronto

Warner Brothers Pictures Canada

Bacteria Billboards

Innovation in Advertising / Single or Campaign

12476G

2012 Advertising Merit Award

LOWE/SSP3 / BOGOTA

MINISTRY OF DEFENSE

OPERATION RIVERS OF LIGHT

Innovation in Advertising / Single or Campaign

12477G

2012 Advertising Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Innovation in Advertising / Single or Campaign

12478G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Constantin Film Verleih GmbH

Respect Copyrights!

Innovation in Advertising / Single or Campaign

12479G

2012 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Innovation in Advertising / Single or Campaign

12480G

2012 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

Give-a-Toy Store

Innovation in Advertising / Single or Campaign

12481G

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Human Twitter

Innovation in Advertising / Single or Campaign

12482G

2012 Advertising Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Advertising / Single or Campaign

12483G

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