The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content
Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content
Diary Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Branded Entertainment Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Branded Content

12164E

2012 Branded Entertainment Merit Award

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Innovation in Branded Content

12165E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Discovery Creative / Alexandria

Chevy

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Innovation in Branded Content

12167E

2012 Branded Entertainment Merit Award

FCCE / Amsterdam

ZIGGO Telecom

Entertainment Experience

Innovation in Branded Content

12168E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E

2012 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Johnson & Johnson

Diary

Innovation in Branded Content

12172E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Negative Tweet Eliminator

Innovation in Branded Content

12173E

2012 Branded Entertainment Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Innovation in Branded Content

12174E

2012 Branded Entertainment Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Branded Content

12175E

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