The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Your Mom Hates Dead Space 2 Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
The Unstoppable Tour Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
CONNECTING LIFELINES Agency: DENTSU INC. / Tokyo Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up Agency: Clemenger BBDO Melbourne / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day Agency: CP+B / Digitas / Boulder Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated Agency: CP+B / Boulder Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics Agency: Garbergs / Stockholm Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style Agency: Ogilvy & Mather Ukraine / Kiev Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World Agency: Wieden+Kennedy Portland / Portland Client: Dodge Category: Integrated Branding / Consumer Campaign
The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
Celebrity Tap Agency: Droga5 / New York Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing Agency: NAIL / Providence Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
Project Shiphunt Agency: 180LA / Santa Monica Client: Sony Electronics Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Integrated Branding Campaign - 360
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

12109G

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Interactive Gold Pencil

Draftfcb San Francisco / San Francisco

Electronic Arts

Your Mom Hates Dead Space 2

Integrated Branding / Integrated Branding Campaign - Online

12069N

2012 Interactive Silver Pencil

McKinney / durham

EAS

The Unstoppable Tour

Integrated Branding / Integrated Branding Campaign - Online

12070N

2012 Interactive Bronze Pencil

DENTSU INC. / Tokyo

Honda Motor Co., Ltd.

CONNECTING LIFELINES

Integrated Branding / Integrated Branding Campaign - Online

12071N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Integrated Branding / Integrated Branding Campaign - Online

12072N

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Public Service Campaign

12110G

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

12067N

2012 Interactive Bronze Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Integrated Branding Campaign - 360

12068N

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Integrated Branding / Consumer Campaign

12504G

2012 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

12505G

2012 Advertising Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Consumer Campaign

12506G

2012 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Best Test Drive. Ever. Period. Integrated Campaign

Integrated Branding / Consumer Campaign

12507G

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

National Australia Bank

Break Up

Integrated Branding / Consumer Campaign

12508G

2012 Advertising Merit Award

CP+B / Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Consumer Campaign

12509G

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Kraft Mac and Cheese Integrated

Integrated Branding / Consumer Campaign

12510G

2012 Advertising Merit Award

Garbergs / Stockholm

Nordiska Kompaniet - NK

Future Classics

Integrated Branding / Consumer Campaign

12511G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Integrated Branding / Consumer Campaign

12512G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Integrated Branding / Consumer Campaign

12513G

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Integrated Branding / Consumer Campaign

12514G

2012 Advertising Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Consumer Campaign

12515G

2012 Advertising Merit Award

Ogilvy & Mather Ukraine / Kiev

Bank Forum Commerzbank Group

German Style

Integrated Branding / Consumer Campaign

12516G

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Integrated Branding / Consumer Campaign

12517G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Fresh’N’Friends

Fruit Figures

Integrated Branding / Consumer Campaign

12518G

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Legend

Integrated Branding / Consumer Campaign

12519G

2012 Advertising Merit Award

TBWAHuntLascaris - Johannesburg / Sandton

The Zimbabwean Newspaper

The Voiceless Campaign

Integrated Branding / Consumer Campaign

12520G

2012 Advertising Merit Award

Wieden+Kennedy Portland / Portland

Dodge

Dodge Journey: Search Engine for the World Wide World

Integrated Branding / Consumer Campaign

12521G

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH New York / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Advertising Merit Award

Droga5 / New York

UNICEF

Celebrity Tap

Integrated Branding / Public Service Campaign

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy The Ride

Integrated Branding / Public Service Campaign

12522G

2012 Advertising Merit Award

NAIL / Providence

Rhode Island Community Food Bank

Nothing

Integrated Branding / Public Service Campaign

12523G

2012 Advertising Merit Award

WHYBIN\TBWA\TEQUILA\ / Pyrmont

MARS PETCARE

The PEDIGREE® Adoption Drive

Integrated Branding / Public Service Campaign

12524G

2012 Interactive Merit Award

180LA / Santa Monica

Sony Electronics

Project Shiphunt

Integrated Branding / Integrated Branding Campaign - 360

12249N

2012 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Integrated Branding Campaign - 360

12250N

2012 Interactive Merit Award

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Integrated Branding Campaign - 360

12251N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Integrated Branding / Integrated Branding Campaign - 360

12252N

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Integrated Branding Campaign - 360

12253N

2012 Interactive Merit Award

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Integrated Branding Campaign - 360

12254N

Follow Us