The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Magazine / Full Page or Spread - Single
POOL Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single
STAIRS Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
SWING Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Mini Chupa Chups Kipik Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Mini Chuppa Chuppa kipik-Sindy Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Advanced Obstacle Detector "Deer" Agency: Draftfcb South Africa / Sandton Client: Lexus Category: Magazine / Full Page or Spread - Single
PEDESTRIAN Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single
Egg Agency: M & C Saatchi / Sydney Client: Steggles Category: Magazine / Full Page or Spread - Single
Tennis Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Boxing Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Jet Fighter Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Library Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Elevator Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes Agency: BBDO Mexico / México Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete Agency: FoxP2 / Cape Town Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt Agency: Fred & Farid Paris / Paris Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures Agency: Marcel / Paris Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth Agency: Memac Ogilvy & Mather / Dubai Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7 Agency: Ogilvy Brasil / são paulo Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Always Thirsty Agency: Publicis New York / New York Client: P&G/ Bounty Category: Magazine / Full Page or Spread - Campaign
Instant Furniture Agency: Publicis Singapore / Singapore Client: DIY Living Category: Magazine / Full Page or Spread - Campaign
Maps Agency: Young & Rubicam Mexico / Mexico, D.F. Client: Mabe Category: Magazine / Full Page or Spread - Campaign
Betadine Agency: Young & Rubicam Prague / Prague Client: Betadine Category: Magazine / Full Page or Spread - Campaign
Coleman Sleeping Bags Agency: Young & Rubicam Prague / Prague Client: Coleman Category: Magazine / Full Page or Spread - Campaign

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Magazine / Full Page or Spread - Single

12007A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

POOL

Magazine / Full Page or Spread - Single

12008A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Magazine / Full Page or Spread - Single

12009A

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Advertising Silver Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Magazine / Full Page or Spread - Campaign

12011A

2012 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Magazine / Full Page or Spread - Single

12152A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

STAIRS

Magazine / Full Page or Spread - Single

12153A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

SWING

Magazine / Full Page or Spread - Single

12154A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chupa Chups Kipik

Magazine / Full Page or Spread - Single

12155A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chuppa Chuppa kipik-Sindy

Magazine / Full Page or Spread - Single

12156A

2012 Advertising Merit Award

Draftfcb South Africa / Sandton

Lexus

Advanced Obstacle Detector "Deer"

Magazine / Full Page or Spread - Single

12157A

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN

PEDESTRIAN

Magazine / Full Page or Spread - Single

12158A

2012 Advertising Merit Award

M & C Saatchi / Sydney

Steggles

Egg

Magazine / Full Page or Spread - Single

12159A

2012 Advertising Merit Award

Ogilvy & Mather Group, HK / Hong Kong

Beijing Sports Radio

Tennis

Magazine / Full Page or Spread - Single

12160A

2012 Advertising Merit Award

Ogilvy & Mather Group, HK / Hong Kong

Beijing Sports Radio

Boxing

Magazine / Full Page or Spread - Single

12161A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Jet Fighter

Magazine / Full Page or Spread - Single

12162A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Magazine / Full Page or Spread - Single

12163A

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Smell Better than Yourself Print - Library

Magazine / Full Page or Spread - Single

12164A

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Smell Better than Yourself Print - Elevator

Magazine / Full Page or Spread - Single

12165A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN

Right size of your needs

Magazine / Full Page or Spread - Campaign

12166A

2012 Advertising Merit Award

BBDO Mexico / México

Devlyn Optical Stores

Eyes

Magazine / Full Page or Spread - Campaign

12167A

2012 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

Mars Chocolate - Celebrations

Your Own Celebration

Magazine / Full Page or Spread - Campaign

12168A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

#thegoodstuff

Magazine / Full Page or Spread - Campaign

12169A

2012 Advertising Merit Award

FoxP2 / Cape Town

Media 24

Suburbia Can't Compete

Magazine / Full Page or Spread - Campaign

12170A

2012 Advertising Merit Award

Fred & Farid Paris / Paris

Wrangler

Stunt

Magazine / Full Page or Spread - Campaign

12171A

2012 Advertising Merit Award

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Magazine / Full Page or Spread - Campaign

12172A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Magazine / Full Page or Spread - Campaign

12173A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Magazine / Full Page or Spread - Campaign

12174A

2012 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Seat Typography

Magazine / Full Page or Spread - Campaign

12175A

2012 Advertising Merit Award

Marcel / Paris

ROWENTA

Furnitures

Magazine / Full Page or Spread - Campaign

12176A

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Reporters Without Borders

Pixelated Truth

Magazine / Full Page or Spread - Campaign

12177A

2012 Advertising Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Magazine / Full Page or Spread - Campaign

12178A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAND SPORTS

BANDSPORTS 24/7

Magazine / Full Page or Spread - Campaign

12179A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Magazine / Full Page or Spread - Campaign

12180A

2012 Advertising Merit Award

Publicis New York / New York

P&G/ Bounty

Always Thirsty

Magazine / Full Page or Spread - Campaign

12181A

2012 Advertising Merit Award

Publicis Singapore / Singapore

DIY Living

Instant Furniture

Magazine / Full Page or Spread - Campaign

12182A

2012 Advertising Merit Award

Young & Rubicam Mexico / Mexico, D.F.

Mabe

Maps

Magazine / Full Page or Spread - Campaign

12183A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Betadine

Betadine

Magazine / Full Page or Spread - Campaign

12184A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Coleman

Coleman Sleeping Bags

Magazine / Full Page or Spread - Campaign

12185A

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