The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Totoya Creatures development and introduction Agency: Carnation Group / Budapest Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments Agency: R/GA / New York Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Google Wallet Agency: R/GA / New York Client: Google Category: Mobile Applications/Sites / E-Commerce
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App Agency: DIGITALKITCHEN / Chicago Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Pack Your HBO Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Services
Impulse Saver Agency: Colenso BBDO / Auckland Client: Westpac Category: Mobile Applications/Sites / Services
Uncover Your World Agency: Grow Interactive / Norfolk Client: Google Category: Mobile Applications/Sites / Services
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Services
Taxi Meter App Agency: Y&R Philippines, Inc. / Bonifacio Global City Client: Nokia Philippines, Inc. Category: Mobile Applications/Sites / Services
Unbore Mornings Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band Agency: CP+B / Gothenburg Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere Agency: Enlighten / Ann Arbor Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends Agency: Scholz & Friends / Berlin Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad Agency: Deutsch Inc. / NEw york Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont Client: NRMA Category: Mobile Applications/Sites / Branded Games

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Interactive Silver Pencil

R/GA / New York

Nike

SPARQ

Mobile Applications/Sites / Services

12028N

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Interactive Silver Pencil

Carnation Group / Budapest

Totoya Creatures

Totoya Creatures development and introduction

Mobile Applications/Sites / Consumer Goods

12026N

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

2012 Interactive Silver Pencil

AKQA / London

Heineken

Heineken Star Player

Mobile Applications/Sites / Branded Games

12024N

2012 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Mobile Applications/Sites / Branded Games

12025N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

12159N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Comviq

Single single release

Mobile Applications/Sites / Social Networks/Community

12160N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Social Networks/Community

12161N

2012 Interactive Merit Award

R/GA / New York

O2

Priority Moments

Mobile Applications/Sites / Social Networks/Community

12162N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Mobile Applications/Sites / Social Networks/Community

12163N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Mobile Applications/Sites / Social Networks/Community

12164N

2012 Interactive Merit Award

R/GA / New York

Google

Google Wallet

Mobile Applications/Sites / E-Commerce

12151N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Mobile Applications/Sites / Augmented Reality

12137N

2012 Interactive Merit Award

DIGITALKITCHEN / Chicago

Paramount Pictures

Transformers: Dark of the Moon Augmented Reality App

Mobile Applications/Sites / Augmented Reality

12138N

2012 Interactive Merit Award

BBDO New York / New York

HBO

Pack Your HBO

Mobile Applications/Sites / Services

12154N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Westpac

Impulse Saver

Mobile Applications/Sites / Services

12155N

2012 Interactive Merit Award

Grow Interactive / Norfolk

Google

Uncover Your World

Mobile Applications/Sites / Services

12156N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Services

12157N

2012 Interactive Merit Award

Y&R Philippines, Inc. / Bonifacio Global City

Nokia Philippines, Inc.

Taxi Meter App

Mobile Applications/Sites / Services

12158N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Carlsberg

Unbore Mornings

Mobile Applications/Sites / Consumer Goods

12143N

2012 Interactive Merit Award

AKQA / London

Heineken

Heineken Star Player

Mobile Applications/Sites / Consumer Goods

12144N

2012 Interactive Merit Award

CP+B / Gothenburg

Procter & Gamble

Pringles Crunch Band

Mobile Applications/Sites / Consumer Goods

12145N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Mobile Applications/Sites / Durable Goods

12146N

2012 Interactive Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Mobile Applications/Sites / Public Service/Non-Profit

12147N

2012 Interactive Merit Award

Enlighten / Ann Arbor

Enlighten

WhatWasThere

Mobile Applications/Sites / Public Service/Non-Profit

12148N

2012 Interactive Merit Award

Scholz & Friends / Hamburg

SODI - Solidaritätsdienst International e. V.

No more landmines

Mobile Applications/Sites / Public Service/Non-Profit

12149N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Mobile Applications/Sites / Public Service/Non-Profit

12150N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Self-Promotion

12152N

2012 Interactive Merit Award

Scholz & Friends / Berlin

Scholz & Friends Berlin

Me&Friends

Mobile Applications/Sites / Self-Promotion

12153N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Pizza Hero

Mobile Applications/Sites / Branded Games

12139N

2012 Interactive Merit Award

Deutsch Inc. / NEw york

Microsoft

Windows Azure iPad Ad

Mobile Applications/Sites / Branded Games

12140N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Branded Games

12141N

2012 Interactive Merit Award

WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont

NRMA

Car Park Challenge

Mobile Applications/Sites / Branded Games

12142N

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