The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Websites / Corporate Website
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
The Bear Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign
So...Soap! Agency: CoDesign Ltd / HONG KONG Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign
Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Spatial Design / Indoor Spaces
The BrandSpace Agency: ART+COM in Cooperation with Coordination, Berlin / Berlin Client: Deutsche Bank AG Category: Spatial Design / Indoor Spaces
The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Spatial Design / Indoor Spaces
Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project Agency: Special Group / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign

2012 Interactive Silver Pencil

SS+K / New York

AFL-CIO

Work Connects Us All

Websites / Corporate Website

12006N

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Websites / Corporate Website

12007N

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Gold Pencil

BETC / Paris

CANAL+

The Bear

Cinema Advertising / Short Form - Under :90 - Single

12080T

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Design Bronze Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Whale

Outdoor Design / Transit - Single

12050D

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Branded Entertainment Silver Pencil

BBDO New York / New York

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

12029E

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Design Gold Pencil

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Sustainability in Design / Single or Campaign

12079D

2012 Design Silver Pencil

The Jupiter Drawing Room South Africa Cape Town / Cape Town

Unilever Pty Ltd

Skip Evolution of Washing

Sustainability in Design / Single or Campaign

12080D

2012 Design Bronze Pencil

CoDesign Ltd / HONG KONG

SLOW (Sustainable Lifestyle & Organic Work Ltd)

So...Soap!

Sustainability in Design / Single or Campaign

12081D

2012 Design Gold Pencil

The Department of the 4th Dimension / Los Angeles

Sephora & Firmenich

Lucid Dreams - Sephora Sensorium

Spatial Design / Indoor Spaces

12041D

2012 Design Silver Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Spatial Design / Indoor Spaces

12042D

2012 Design Bronze Pencil

ART+COM in Cooperation with Coordination, Berlin / Berlin

Deutsche Bank AG

The BrandSpace

Spatial Design / Indoor Spaces

12043D

2012 Design Bronze Pencil

Scholz & Friends / Berlin

Siemens Electrogeräte GmbH

The Laundry-Gallery

Spatial Design / Indoor Spaces

12044D

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Branded Entertainment Silver Pencil

OMD / New York

SoBe

SoBe Try Everything Challenge

Gaming / Branded mobile games

12022E

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Collateral / Posters - Single

12020A

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Television / Reality/Unscripted Series

12004E

2012 Branded Entertainment Silver Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

One Way In. One Way Out.

Television / Reality/Unscripted Series

12005E

2012 Branded Entertainment Silver Pencil

Special Group / Auckland

Lion Nathan / Diageo

The Smirnoff Night Project

Television / Reality/Unscripted Series

12006E

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Design Silver Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12068D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

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