The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Interruptions Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Small Space Print - Single
Role of Aluminum Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Newspaper / Full Page or Spread - Single
Bat Agency: BBH India / Mumbai Client: Vaseline Category: Newspaper / Full Page or Spread - Single
PORK Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Single
Nails Agency: DDB Singapore / Singapore Client: 3M Technologies (S) Pte Ltd Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik-Sindy Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
1550 KILOMETERS ON ONE TANK Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Chinese Restaurant Agency: FP7/DXB / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Cat Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Dog Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Fisherman Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Newspaper / Full Page or Spread - Single
Kitchen Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: The New Straits Times Press (M) Bhd Category: Newspaper / Full Page or Spread - Single
Auto Correct Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Hands free parking Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Gorigon Agency: BBDO Mexico / México Client: Scribe Sketchbooks Category: Newspaper / Full Page or Spread - Campaign
True Stories Print Campaign Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Blemish Agency: Bester Burke Slingers / Cape Town Client: Yardley Oatmeal Spot Buster Category: Newspaper / Full Page or Spread - Campaign
Spending too much time with the wife? Agency: Clemenger BBDO Melbourne / Melbourne Client: Carlon Mid : Fosters Category: Newspaper / Full Page or Spread - Campaign
Smart Puppies Agency: Colenso BBDO / Auckland Client: Mars Category: Newspaper / Full Page or Spread - Campaign
FISH/CHICKEN/PORK Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Campaign
Summer Sale Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Campaign
Seat Typography Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Newspaper / Full Page or Spread - Campaign
BANDSPORTS 24/7 Agency: Ogilvy Brasil / são paulo Client: BAND SPORTS Category: Newspaper / Full Page or Spread - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Campaign
Life passes by Agency: Zapping/M&C Saatchi / Madrid Client: Mapfre Category: Newspaper / Full Page or Spread - Campaign
Blueprint Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Newspaper / Small Space Print - Campaign

2012 Advertising Silver Pencil

RKCR Y&R / London

Land Rover

Passport Stamps

Newspaper / Full Page or Spread - Single

12001A

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Advertising Silver Pencil

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Newspaper / Full Page or Spread - Campaign

12005A

2012 Advertising Bronze Pencil

Young & Rubicam Argentina / Buenos Aires

Bayer

Interruptions

Newspaper / Full Page or Spread - Campaign

12006A

2012 Advertising Merit Award

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Newspaper / Small Space Print - Single

12142A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Newspaper / Small Space Print - Single

12143A

2012 Advertising Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Newspaper / Small Space Print - Single

12144A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Newspaper / Small Space Print - Single

12145A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Jet Fighter

Newspaper / Small Space Print - Single

12146A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Newspaper / Small Space Print - Single

12147A

2012 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Bayer

Orchestra

Newspaper / Small Space Print - Single

12148A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Trucks

Role of Aluminum

Newspaper / Full Page or Spread - Single

12116A

2012 Advertising Merit Award

BBH India / Mumbai

Vaseline

Bat

Newspaper / Full Page or Spread - Single

12117A

2012 Advertising Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

MMP CORPORATION LTD.

PORK

Newspaper / Full Page or Spread - Single

12118A

2012 Advertising Merit Award

DDB Singapore / Singapore

3M Technologies (S) Pte Ltd

Nails

Newspaper / Full Page or Spread - Single

12119A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chupa Chups Kipik

Newspaper / Full Page or Spread - Single

12120A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chupa Chups Kipik-Sindy

Newspaper / Full Page or Spread - Single

12121A

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN

1550 KILOMETERS ON ONE TANK

Newspaper / Full Page or Spread - Single

12122A

2012 Advertising Merit Award

FP7/DXB / Dubai

Batelco

Batelco Directory - Chinese Restaurant

Newspaper / Full Page or Spread - Single

12123A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Cat

Newspaper / Full Page or Spread - Single

12124A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Dog

Newspaper / Full Page or Spread - Single

12125A

2012 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Fisherman

Newspaper / Full Page or Spread - Single

12126A

2012 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

The New Straits Times Press (M) Bhd

Kitchen

Newspaper / Full Page or Spread - Single

12127A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Auto Correct

Newspaper / Full Page or Spread - Campaign

12128A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Hands free parking

Newspaper / Full Page or Spread - Campaign

12129A

2012 Advertising Merit Award

BBDO Mexico / México

Scribe Sketchbooks

Gorigon

Newspaper / Full Page or Spread - Campaign

12130A

2012 Advertising Merit Award

BBDO New York / New York

Procter & Gamble/Gillette Fusion ProGlide

True Stories Print Campaign

Newspaper / Full Page or Spread - Campaign

12131A

2012 Advertising Merit Award

Bester Burke Slingers / Cape Town

Yardley Oatmeal Spot Buster

Blemish

Newspaper / Full Page or Spread - Campaign

12132A

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Carlon Mid : Fosters

Spending too much time with the wife?

Newspaper / Full Page or Spread - Campaign

12133A

2012 Advertising Merit Award

Colenso BBDO / Auckland

Mars

Smart Puppies

Newspaper / Full Page or Spread - Campaign

12134A

2012 Advertising Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

MMP CORPORATION LTD.

FISH/CHICKEN/PORK

Newspaper / Full Page or Spread - Campaign

12135A

2012 Advertising Merit Award

DDB UK / LONDON

Harvey Nichols

Summer Sale

Newspaper / Full Page or Spread - Campaign

12136A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Pets

Newspaper / Full Page or Spread - Campaign

12137A

2012 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Seat Typography

Newspaper / Full Page or Spread - Campaign

12138A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAND SPORTS

BANDSPORTS 24/7

Newspaper / Full Page or Spread - Campaign

12139A

2012 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book

Newspaper / Full Page or Spread - Campaign

12140A

2012 Advertising Merit Award

Zapping/M&C Saatchi / Madrid

Mapfre

Life passes by

Newspaper / Full Page or Spread - Campaign

12141A

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Blueprint

Newspaper / Small Space Print - Campaign

12149A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Newspaper / Small Space Print - Campaign

12150A

2012 Advertising Merit Award

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Newspaper / Small Space Print - Campaign

12151A

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