The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay Agency: Digitas & Momentum / New York Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein Agency: Funny Or Die / Los Angeles Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience" Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC Agency: The Leo Burnett Group Thailand / Bangkok Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary Agency: The Martin Agency / Richmond Client: Mentos Category: Online Branded Entertainment / Long-form
Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign Agency: Creative Artists Agency / Los Angeles Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say Agency: Hard Citizen / Toronto Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future Agency: Kirshenbaum Bond Senecal + Partners / New York Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project Agency: MediaCom / New York Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown Agency: MediaCom / New York Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis Agency: String Theory / Auckland Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher Agency: The Martin Agency / Richmond Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com Agency: Tribal DDB Worldwide / New York Client: Reebok Category: Online Branded Entertainment / Short-form

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Branded Entertainment Silver Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Online Branded Entertainment / Long-form

12034E

2012 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Online Branded Entertainment / Long-form

12035E

2012 Branded Entertainment Bronze Pencil

Naked Communications Sydney / Sydney

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

12036E

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Branded Entertainment Silver Pencil

BBDO New York / New York

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

12029E

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Branded Entertainment Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Online Branded Entertainment / Long-form

12122E

2012 Branded Entertainment Merit Award

Digitas & Momentum / New York

American Express

Unstaged - Coldplay

Online Branded Entertainment / Long-form

12123E

2012 Branded Entertainment Merit Award

Funny Or Die / Los Angeles

The Weinstein Company

Paul Rudd Pitches Harvey Weinstein

Online Branded Entertainment / Long-form

12124E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

12125E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Sarah Silverman

Online Branded Entertainment / Long-form

12126E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Jason Bateman

Online Branded Entertainment / Long-form

12127E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

"The Inside Experience"

Online Branded Entertainment / Long-form

12128E

2012 Branded Entertainment Merit Award

The Leo Burnett Group Thailand / Bangkok

TMB Corporate Branding

Panyee FC

Online Branded Entertainment / Long-form

12129E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Gum Gallery Documentary

Online Branded Entertainment / Long-form

12130E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

Death Road

Online Branded Entertainment / Short-form

12105E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Los Angeles Mission

Quick Fix with Gwen and Maxi

Online Branded Entertainment / Short-form

12106E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Online Branded Entertainment / Short-form

12107E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Online Branded Entertainment / Short-form

12108E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Diageo

Jeremiah Weed's Badass Campaign

Online Branded Entertainment / Short-form

12109E

2012 Branded Entertainment Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Branded Entertainment / Short-form

12110E

2012 Branded Entertainment Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Branded Entertainment / Short-form

12111E

2012 Branded Entertainment Merit Award

Hard Citizen / Toronto

Shit Girls Say

Shit Girls Say

Online Branded Entertainment / Short-form

12112E

2012 Branded Entertainment Merit Award

Kirshenbaum Bond Senecal + Partners / New York

BMW North America

BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future

Online Branded Entertainment / Short-form

12113E

2012 Branded Entertainment Merit Award

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Online Branded Entertainment / Short-form

12114E

2012 Branded Entertainment Merit Award

MediaCom / New York

Audi

Untitled Jersey City Project

Online Branded Entertainment / Short-form

12115E

2012 Branded Entertainment Merit Award

MediaCom / New York

ConAgra Foods

Healthy Choice Top Chef Showdown

Online Branded Entertainment / Short-form

12116E

2012 Branded Entertainment Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Branded Entertainment / Short-form

12117E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Online Branded Entertainment / Short-form

12118E

2012 Branded Entertainment Merit Award

String Theory / Auckland

Good Books

Metamorphosis

Online Branded Entertainment / Short-form

12119E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer

Bieber/Usher

Online Branded Entertainment / Short-form

12120E

2012 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Reebok

WeRClassic.com

Online Branded Entertainment / Short-form

12121E

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