The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Short Form - Single
Camry It's Reinvented Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
The Web Is What You Make Of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Search Stories Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Catvertising Agency: john st. / Toronto Client: john st. Category: Online Films & Video / Self-Promotion - Single
Celebrate the Era Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
Mitsubishi - World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere Agency: BBDO San Francisco / San Francisco Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard Agency: Lowe Roche / Amuse / Toronto Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
Project Shiphunt Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Films & Video / Long Form - Single
AEG Tradesman Series - Simon Anderson Agency: BMF Melbourne / Richmond Client: AEG Powertools Category: Online Films & Video / Long Form - Single
The Story Beyond The Still Agency: Grey New York / New York Client: Canon Category: Online Films & Video / Long Form - Single
THE INFINITE HOUSE Agency: HEIMAT, Berlin / Berlin Client: HORNBACH Category: Online Films & Video / Long Form - Single
NEVER EXTINGUISH Agency: Publicis Italy / Milan Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single
Success Redefined "HK Honey" Agency: R/GA / New York Client: Nokia Category: Online Films & Video / Long Form - Single
Ice Cube Celebrates the Eames Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Single
Cobra Agency: The Martin Agency / Richmond Client: Mentos Category: Online Films & Video / Long Form - Single
The Entrance Interactive Film Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Long Form - Single
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Online Films & Video / Short Form - Single
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Films & Video / Short Form - Single
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single
XYLOPHONE Agency: Drill / Shibuya Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single
The Man Who Played Literally Hungry Agency: Furlined / Santa Monica Client: Snickers Category: Online Films & Video / Short Form - Single
Search Stories: A New/Old Prosthetic Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Single
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Online Films & Video / Short Form - Single
HERO spot Agency: Sid Lee / Montreal Client: adidas AG Category: Online Films & Video / Short Form - Single
Tomorrow starts now Agency: TBWA Berlin / Berlin Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World Agency: Venables Bell & Partners / San Francisco Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call Agency: Wieden + Kennedy, Portland / Portland Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral Agency: Zambezi / Venice Client: smartwater Category: Online Films & Video / Short Form - Single
Quick Fix with Gwen and Maxi - PSA Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep Agency: Saatchi & Saatchi Canada / Toronto Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts Agency: Saatchi & Saatchi Canada / Toronto Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome Agency: Saatchi & Saatchi Canada / Toronto Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer Agency: unit9 / London Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit

2012 Interactive Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Films & Video / Long Form - Single

12060N

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Interactive Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Online Films & Video / Short Form - Single

12054N

2012 Interactive Silver Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Legendary Making of the Date

Online Films & Video / Short Form - Single

12055N

2012 Interactive Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry It's Reinvented

Online Films & Video / Short Form - Single

12056N

2012 Interactive Silver Pencil

Grey London / London

The British Heart Foundation

BHF - Vinnie

Online Films & Video / Public Service/Non-Profit

12063N

2012 Interactive Gold Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Online Films & Video / Short Form - Series/Episodes

12057N

2012 Interactive Silver Pencil

BBH New York/Google Creative Lab / New York

Google

The Web Is What You Make Of It

Online Films & Video / Short Form - Series/Episodes

12058N

2012 Interactive Bronze Pencil

Google Creative Lab / New York

Google

Search Stories

Online Films & Video / Short Form - Series/Episodes

12059N

2012 Interactive Bronze Pencil

john st. / Toronto

john st.

Catvertising

Online Films & Video / Self-Promotion - Single

12064N

2012 Interactive Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Celebrate the Era

Online Films & Video / Long Form - Series/Episodes

12061N

2012 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Online Films & Video / Long Form - Series/Episodes

12062N

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi - World Records

Online Films & Video / Event or Live Webcast - Single

12202N

2012 Interactive Merit Award

BBDO San Francisco / San Francisco

Barefoot Wine

One Beach Facebook Film Premiere

Online Films & Video / Event or Live Webcast - Single

12204N

2012 Interactive Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Online Films & Video / Event or Live Webcast - Single

12205N

2012 Interactive Merit Award

Lowe Roche / Amuse / Toronto

Warner Bros. Pictures Canada

Contagion - Bacteria Billboard

Online Films & Video / Event or Live Webcast - Single

12206N

2012 Interactive Merit Award

180LA / Santa Monica

Sony Electronics

Project Shiphunt

Online Films & Video / Long Form - Single

12225N

2012 Interactive Merit Award

BMF Melbourne / Richmond

AEG Powertools

AEG Tradesman Series - Simon Anderson

Online Films & Video / Long Form - Single

12226N

2012 Interactive Merit Award

Grey New York / New York

Canon

The Story Beyond The Still

Online Films & Video / Long Form - Single

12227N

2012 Interactive Merit Award

HEIMAT, Berlin / Berlin

HORNBACH

THE INFINITE HOUSE

Online Films & Video / Long Form - Single

12228N

2012 Interactive Merit Award

Publicis Italy / Milan

Burn Energy Drink

NEVER EXTINGUISH

Online Films & Video / Long Form - Single

12229N

2012 Interactive Merit Award

R/GA / New York

Nokia

Success Redefined "HK Honey"

Online Films & Video / Long Form - Single

12230N

2012 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Ice Cube Celebrates the Eames

Online Films & Video / Long Form - Single

12231N

2012 Interactive Merit Award

The Martin Agency / Richmond

Mentos

Cobra

Online Films & Video / Long Form - Single

12232N

2012 Interactive Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Entrance Interactive Film

Online Films & Video / Long Form - Single

12233N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Online Films & Video / Short Form - Single

12207N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Cage Cop

Online Films & Video / Short Form - Single

12208N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Hitchhiker

Online Films & Video / Short Form - Single

12209N

2012 Interactive Merit Award

BBH LONDON / London

Google Chrome

Jamal Edwards

Online Films & Video / Short Form - Single

12210N

2012 Interactive Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Films & Video / Short Form - Single

12211N

2012 Interactive Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Films & Video / Short Form - Single

12212N

2012 Interactive Merit Award

Drill / Shibuya

NTT DOCOMO

XYLOPHONE

Online Films & Video / Short Form - Single

12213N

2012 Interactive Merit Award

Furlined / Santa Monica

Snickers

The Man Who Played Literally Hungry

Online Films & Video / Short Form - Single

12214N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

Search Stories: A New/Old Prosthetic

Online Films & Video / Short Form - Single

12215N

2012 Interactive Merit Award

Projector inc. / Shibuya

Intel

The Museum of Me

Online Films & Video / Short Form - Single

12216N

2012 Interactive Merit Award

Sid Lee / Montreal

adidas AG

HERO spot

Online Films & Video / Short Form - Single

12217N

2012 Interactive Merit Award

TBWA Berlin / Berlin

adidas AG

Tomorrow starts now

Online Films & Video / Short Form - Single

12218N

2012 Interactive Merit Award

Venables Bell & Partners / San Francisco

Google

Explore Your World

Online Films & Video / Short Form - Single

12219N

2012 Interactive Merit Award

Wieden + Kennedy, Portland / Portland

Electronic Arts

Bulletstorm Last Call

Online Films & Video / Short Form - Single

12220N

2012 Interactive Merit Award

Zambezi / Venice

smartwater

Jennifer Aniston Goes Viral

Online Films & Video / Short Form - Single

12221N

2012 Interactive Merit Award

180LA / Santa Monica

Los Angeles Mission

Quick Fix with Gwen and Maxi - PSA

Online Films & Video / Public Service/Non-Profit

12235N

2012 Interactive Merit Award

Saatchi & Saatchi Canada / Toronto

The Tourette Syndrome Foundation of Canada

Mandeep

Online Films & Video / Public Service/Non-Profit

12236N

2012 Interactive Merit Award

Saatchi & Saatchi Canada / Toronto

The Tourette Syndrome Foundation of Canada

75 Watts

Online Films & Video / Public Service/Non-Profit

12237N

2012 Interactive Merit Award

Saatchi & Saatchi Canada / Toronto

The Tourette Syndrome Foundation of Canada

Shane Fistell- A Portrait of Tourette Syndrome

Online Films & Video / Public Service/Non-Profit

12238N

2012 Interactive Merit Award

unit9 / London

The Asian Art Museum of San Francisco

The Bali Temple Explorer

Online Films & Video / Public Service/Non-Profit

12239N

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