The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Caran d'Ache Crayons Agency: Wirz Werbung AG / BBDO / Zurich Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
THINK Exhibit Posters Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Transit - Campaign
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Outdoor Design / Street Furniture
Cement Truck Agency: Proximity Canada/BBDO Toronto / Toronto Client: smart Canada Category: Outdoor Design / Street Furniture
MINI Parked Car Locator Agency: TAXI Canada Ltd. / Toronto Client: MINI Canada Category: Outdoor Design / Street Furniture
WMF peelers Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Seat Typography Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run Agency: Leo Burnett Shanghai / Shanghai Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI Agency: TBWA\ISTANBUL / ISTANBUL Client: MINI Category: Outdoor Design / Transit - Single
Squeezed Agency: Zulu Alpha Kilo / Toronto Client: Simply Orange Category: Outdoor Design / Transit - Single
Eagle/owl/leopard Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies Agency: BBDO India / Mumbai Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot] Agency: GREY tokyo/G2 JAPAN / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend Agency: Perfil252 / Belo Horizonte Client: Xitam Category: Outdoor Design / Transit - Campaign
Reflective Billboard Agency: Cossette / Vancouver Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brothers Pictures Canada Category: Outdoor Design / Billboards - Single

2012 Design Bronze Pencil

Wirz Werbung AG / BBDO / Zurich

Caran d'Ache

Caran d'Ache Crayons

Outdoor Design / Billboards - Campaign

12049D

2012 Design Bronze Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Whale

Outdoor Design / Transit - Single

12050D

2012 Design Bronze Pencil

Ogilvy New York / New York

IBM

THINK Exhibit Posters

Outdoor Design / Transit - Campaign

12051D

2012 Design Gold Pencil

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Billboards - Single

12048D

2012 Design Merit Award

Grey Group - China / Shanghai

World kitchen

Vending Machine

Outdoor Design / Street Furniture

12178D

2012 Design Merit Award

Proximity Canada/BBDO Toronto / Toronto

smart Canada

Cement Truck

Outdoor Design / Street Furniture

12179D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

MINI Canada

MINI Parked Car Locator

Outdoor Design / Street Furniture

12180D

2012 Design Merit Award

KNSK Werbeagentur GmbH / Hamburg

WMF AG

WMF peelers

Outdoor Design / Billboards - Campaign

12164D

2012 Design Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Seat Typography

Outdoor Design / Billboards - Campaign

12165D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Outdoor Design / Transit - Single

12166D

2012 Design Merit Award

Leo Burnett Shanghai / Shanghai

Li Ning

Don't Drive...Run

Outdoor Design / Transit - Single

12168D

2012 Design Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Outdoor Design / Transit - Single

12169D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Outdoor Design / Transit - Single

12170D

2012 Design Merit Award

TBWA\ISTANBUL / ISTANBUL

MINI

MORE PEOPLE MORE MINI

Outdoor Design / Transit - Single

12171D

2012 Design Merit Award

Zulu Alpha Kilo / Toronto

Simply Orange

Squeezed

Outdoor Design / Transit - Single

12172D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Eagle/owl/leopard

Outdoor Design / Transit - Campaign

12167D

2012 Design Merit Award

BBDO India / Mumbai

White Collar Hippies

Launch of White Collar Hippies

Outdoor Design / Transit - Campaign

12173D

2012 Design Merit Award

GREY tokyo/G2 JAPAN / Tokyo

WASHIN OPTICAL CO., LTD.

Unclear series [Nessie] [UFO] [Bigfoot]

Outdoor Design / Transit - Campaign

12174D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Outdoor Design / Transit - Campaign

12175D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Outdoor Design / Transit - Campaign

12176D

2012 Design Merit Award

Perfil252 / Belo Horizonte

Xitam

Let It Blend

Outdoor Design / Transit - Campaign

12177D

2012 Design Merit Award

Cossette / Vancouver

McDonald's Restaurants of Canada Ltd.

Reflective Billboard

Outdoor Design / Billboards - Single

12162D

2012 Design Merit Award

Lowe Roche / Amuse / Toronto

Warner Brothers Pictures Canada

Bacteria Billboards

Outdoor Design / Billboards - Single

12163D

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