The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo
Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Every Instinct Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Jeep In Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
The Long Khan Agency: Deep Focus / New York Client: Epix Category: Promos / Television Promo
The Human Element Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars Agency: Ferroconcrete / Los Angeles Client: TCM Category: Promos / Television Promo
Voltron Force Promo Agency: Oishii Creative / Pasadena Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix Agency: Studio Zoo / Randburg Client: DStv Category: Promos / Television Promo
Epic Comic Movies Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin Agency: Santa Clara / São Paulo Client: Nycomed Category: Promos / Gaming Promos
Astro MY Music Awards Agency: Astro MBNS / Bukit Jalil Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Promos / Reality-television Promo

2012 Branded Entertainment Silver Pencil

DDB Sydney / Sydney

Volkswagen

Jetta - Memories

Promos / Television Promo

12002E

2012 Branded Entertainment Bronze Pencil

DDB Sydney / Sydney

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

12003E

2012 Branded Entertainment Gold Pencil

Triple Double / NY

NBC

Brotherhood Promo

Promos / Television Promo

12057E

2012 Branded Entertainment Silver Pencil

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Promos / Television Promo

12058E

2012 Branded Entertainment Bronze Pencil

ANATOMY / New York

Nat Geo WILD

Every Instinct

Promos / Television Promo

12059E

2012 Branded Entertainment Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is

Promos / Television Promo

12060E

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Branded Entertainment Bronze Pencil

Leo Burnett Sp. z o.o. / Warsaw

Fiat Auto Poland S.A.

Jeep In

Promos / Gaming Promos

12065E

2012 Branded Entertainment Bronze Pencil

twofifteenmccann / San Francisco

Microsoft

Awakening

Promos / Gaming Promos

12066E

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

2012 Branded Entertainment Bronze Pencil

Viacom / New York

LOGO

RuPaul's Drag Race season 4 Launch Spot (Director's Cut)

Promos / Reality-television Promo

12061E

2012 Branded Entertainment Merit Award

Deep Focus / New York

Epix

The Long Khan

Promos / Television Promo

12183E

2012 Branded Entertainment Merit Award

Discovery Networks Asia-Pacific / Singapore

Discovery Science

The Human Element

Promos / Television Promo

12184E

2012 Branded Entertainment Merit Award

Ferroconcrete / Los Angeles

TCM

TCM 31 Days of Oscars

Promos / Television Promo

12185E

2012 Branded Entertainment Merit Award

Oishii Creative / Pasadena

Nicktoons

Voltron Force Promo

Promos / Television Promo

12186E

2012 Branded Entertainment Merit Award

Studio Zoo / Randburg

DStv

Guess who’s been watching DStv - Chopstix

Promos / Television Promo

12187E

2012 Branded Entertainment Merit Award

MSN Video and Multimedia / Bellevue

MSN Entertainment

Epic Comic Movies

Promos / Trailer/Cinema Promo

12191E

2012 Branded Entertainment Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Promos / Gaming Promos

12192E

2012 Branded Entertainment Merit Award

Santa Clara / São Paulo

Nycomed

Game of life Nebacetin

Promos / Gaming Promos

12193E

2012 Branded Entertainment Merit Award

Astro MBNS / Bukit Jalil

Astro AEC

Astro MY Music Awards

Promos / Reality-television Promo

12188E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Tip Jar

Promos / Reality-television Promo

12189E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Promos / Reality-television Promo

12190E

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