The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Jeep In Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo
Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Every Instinct Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin Agency: Santa Clara / São Paulo Client: Nycomed Category: Promos / Gaming Promos
The Long Khan Agency: Deep Focus / New York Client: Epix Category: Promos / Television Promo
The Human Element Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars Agency: Ferroconcrete / Los Angeles Client: TCM Category: Promos / Television Promo
Voltron Force Promo Agency: Oishii Creative / Pasadena Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix Agency: Studio Zoo / Randburg Client: DStv Category: Promos / Television Promo
Epic Comic Movies Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Astro MY Music Awards Agency: Astro MBNS / Bukit Jalil Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Promos / Reality-television Promo

2012 Branded Entertainment Bronze Pencil

Leo Burnett Sp. z o.o. / Warsaw

Fiat Auto Poland S.A.

Jeep In

Promos / Gaming Promos

12065E

2012 Branded Entertainment Bronze Pencil

twofifteenmccann / San Francisco

Microsoft

Awakening

Promos / Gaming Promos

12066E

2012 Branded Entertainment Silver Pencil

DDB Sydney / Sydney

Volkswagen

Jetta - Memories

Promos / Television Promo

12002E

2012 Branded Entertainment Bronze Pencil

DDB Sydney / Sydney

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

12003E

2012 Branded Entertainment Gold Pencil

Triple Double / NY

NBC

Brotherhood Promo

Promos / Television Promo

12057E

2012 Branded Entertainment Silver Pencil

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Promos / Television Promo

12058E

2012 Branded Entertainment Bronze Pencil

ANATOMY / New York

Nat Geo WILD

Every Instinct

Promos / Television Promo

12059E

2012 Branded Entertainment Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is

Promos / Television Promo

12060E

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Branded Entertainment Bronze Pencil

Viacom / New York

LOGO

RuPaul's Drag Race season 4 Launch Spot (Director's Cut)

Promos / Reality-television Promo

12061E

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

2012 Branded Entertainment Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Promos / Gaming Promos

12192E

2012 Branded Entertainment Merit Award

Santa Clara / São Paulo

Nycomed

Game of life Nebacetin

Promos / Gaming Promos

12193E

2012 Branded Entertainment Merit Award

Deep Focus / New York

Epix

The Long Khan

Promos / Television Promo

12183E

2012 Branded Entertainment Merit Award

Discovery Networks Asia-Pacific / Singapore

Discovery Science

The Human Element

Promos / Television Promo

12184E

2012 Branded Entertainment Merit Award

Ferroconcrete / Los Angeles

TCM

TCM 31 Days of Oscars

Promos / Television Promo

12185E

2012 Branded Entertainment Merit Award

Oishii Creative / Pasadena

Nicktoons

Voltron Force Promo

Promos / Television Promo

12186E

2012 Branded Entertainment Merit Award

Studio Zoo / Randburg

DStv

Guess who’s been watching DStv - Chopstix

Promos / Television Promo

12187E

2012 Branded Entertainment Merit Award

MSN Video and Multimedia / Bellevue

MSN Entertainment

Epic Comic Movies

Promos / Trailer/Cinema Promo

12191E

2012 Branded Entertainment Merit Award

Astro MBNS / Bukit Jalil

Astro AEC

Astro MY Music Awards

Promos / Reality-television Promo

12188E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Tip Jar

Promos / Reality-television Promo

12189E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Promos / Reality-television Promo

12190E

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