The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
OFFICE Agency: Ogilvy / Mexico, D.F. Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single
Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Targets Agency: Filadelfia Comunicacao / Belo Horizonte Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans Agency: GatesmanMarmion+Dave / Pittsburgh Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents Agency: Grey Worldwide GmbH / Düsseldorf Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Stop The Cycle Agency: LOWE SINGAPORE / SG Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Word Game Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: Organ Retrieval Banking Organisation Category: Public Service / Outdoor and Posters - Campaign
Saddest Show on Earth Agency: Y&R Chicago / Chicago Client: PETA Category: Public Service / Outdoor and Posters - Campaign
Facades Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal Agency: DDB / Auckland Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures Agency: Leo Burnett Manila / Makati Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
A-Z of Endangered and Extinct Wildlife Agency: Kinetic Singapore / Singapore Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO Agency: Ogilvy Brasil / são paulo Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad Agency: Publicis Brussels / Brussels Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
OPERATION RIVERS OF LIGHT Agency: LOWE/SSP3 / BOGOTA Client: MINISTRY OF DEFENSE Category: Public Service / Outdoor and Posters - Single
Donation Army Agency: Ogilvy Germany / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Outdoor and Posters - Single
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Will the Sun Rise or Set on Japan ? Agency: iyamadesign inc. / Tokyo Client: Tokachi Poster Award Executive Comittee Category: Public Service / Outdoor and Posters - Campaign
NIPPON Agency: iyamadesign inc. / Tokyo Client: Tokachi Poster Award Executive Committee Category: Public Service / Outdoor and Posters - Campaign
Last Words Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Public Service / Outdoor and Posters - Campaign
You save one, you save more than one Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service / Outdoor and Posters - Campaign

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Public Service / Outdoor and Posters - Campaign

12037A

2012 Advertising Silver Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12038A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Outdoor and Posters - Campaign

12039A

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Collateral - Campaign

12042A

2012 Advertising Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

12034A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Walk Faster"

Public Service / Outdoor and Posters - Single

12036A

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Design Silver Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12068D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Advertising Gold Pencil

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Public Service / Collateral - Single

12040A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Advertising Bronze Pencil

Ogilvy / Mexico, D.F.

Asociacion Mexicana de Instituciones de Seguros/AMIS

OFFICE

Public Service / Television - Single

12044T

2012 Design Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Public Service / Collateral - Campaign

12071D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Design Bronze Pencil

Little Jacket / Cleveland

Open Doors Academy

What will they be when they grow up?

Public Service / Collateral - Single

12072D

2012 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

Adopt US Kids Campaign

Public Service / Television - Campaign

12045T

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Advertising Merit Award

Filadelfia Comunicacao / Belo Horizonte

Inhotim

Targets

Public Service / Outdoor and Posters - Campaign

12269A

2012 Advertising Merit Award

GatesmanMarmion+Dave / Pittsburgh

Homeless Veterans Project

MIA Veterans

Public Service / Outdoor and Posters - Campaign

12270A

2012 Advertising Merit Award

Grey Worldwide GmbH / Düsseldorf

MTV Networks AG Switzerland

Sexidents

Public Service / Outdoor and Posters - Campaign

12271A

2012 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12272A

2012 Advertising Merit Award

LOWE SINGAPORE / SG

AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)

Stop The Cycle

Public Service / Outdoor and Posters - Campaign

12273A

2012 Advertising Merit Award

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Public Service / Outdoor and Posters - Campaign

12274A

2012 Advertising Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

Organ Retrieval Banking Organisation

Word Game

Public Service / Outdoor and Posters - Campaign

12275A

2012 Advertising Merit Award

Y&R Chicago / Chicago

PETA

Saddest Show on Earth

Public Service / Outdoor and Posters - Campaign

12276A

2012 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Traffick Lights

Facades

Public Service / Newspaper or Magazine - Campaign

12258A

2012 Advertising Merit Award

DDB / Auckland

Coastguard New Zealand

Mayday Appeal

Public Service / Newspaper or Magazine - Campaign

12259A

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Public Service / Newspaper or Magazine - Campaign

12260A

2012 Advertising Merit Award

Leo Burnett Manila / Makati

WWF Philippines

Sea Creatures

Public Service / Newspaper or Magazine - Campaign

12261A

2012 Advertising Merit Award

Kinetic Singapore / Singapore

Fox International Channels

A-Z of Endangered and Extinct Wildlife

Public Service / Newspaper or Magazine - Single

12254A

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Stare Bear

Public Service / Newspaper or Magazine - Single

12255A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

UNICEF

THIAGO

Public Service / Newspaper or Magazine - Single

12256A

2012 Advertising Merit Award

Publicis Brussels / Brussels

Reporters Without Borders

Talking Ad

Public Service / Newspaper or Magazine - Single

12257A

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Public Service / Outdoor and Posters - Single

12262A

2012 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Look Down"

Public Service / Outdoor and Posters - Single

12263A

2012 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Down Here"

Public Service / Outdoor and Posters - Single

12264A

2012 Advertising Merit Award

LOWE/SSP3 / BOGOTA

MINISTRY OF DEFENSE

OPERATION RIVERS OF LIGHT

Public Service / Outdoor and Posters - Single

12265A

2012 Advertising Merit Award

Ogilvy Germany / Frankfurt

OroVerde Rainforest Foundation

Donation Army

Public Service / Outdoor and Posters - Single

12266A

2012 Advertising Merit Award

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Public Service / Outdoor and Posters - Single

12267A

2012 Design Merit Award

iyamadesign inc. / Tokyo

Tokachi Poster Award Executive Comittee

Will the Sun Rise or Set on Japan ?

Public Service / Outdoor and Posters - Campaign

12211D

2012 Design Merit Award

iyamadesign inc. / Tokyo

Tokachi Poster Award Executive Committee

NIPPON

Public Service / Outdoor and Posters - Campaign

12212D

2012 Design Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Last Words

Public Service / Outdoor and Posters - Campaign

12213D

2012 Design Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

You save one, you save more than one

Public Service / Outdoor and Posters - Campaign

12214D

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