The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single
Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
OFFICE Agency: Ogilvy / Mexico, D.F. Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Like Me Back, Heels or Flats, First Had Sex Agency: DDB Canada / Vancouver / Vancouver Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS Agency: Forsman & Bodenfors / Gothenburg Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
Facades Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal Agency: DDB / Auckland Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures Agency: Leo Burnett Manila / Makati Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
After the Parade Agency: JWT New York / New York Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted Agency: Marketforce / Perth Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER Agency: Saatchi & Saatchi Spain / Madrid Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Gator Agency: Cramer - Krasselt / Milwaukee Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation Agency: DDB China Group / Shanghai Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings Agency: DDB Singapore / Singapore Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster Agency: Goodby, Silverstein & Partners / San Francisco Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child Agency: Leo Burnett Shanghai / Shanghai Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
OPERATION RIVERS OF LIGHT Agency: LOWE/SSP3 / BOGOTA Client: MINISTRY OF DEFENSE Category: Public Service / Outdoor and Posters - Single
Donation Army Agency: Ogilvy Germany / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Outdoor and Posters - Single
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Sending the unthinkable Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Design Bronze Pencil

Little Jacket / Cleveland

Open Doors Academy

What will they be when they grow up?

Public Service / Collateral - Single

12072D

2012 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

Adopt US Kids Campaign

Public Service / Television - Campaign

12045T

2012 Advertising Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

12034A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Walk Faster"

Public Service / Outdoor and Posters - Single

12036A

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Collateral - Campaign

12042A

2012 Design Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Public Service / Collateral - Campaign

12071D

2012 Advertising Gold Pencil

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Public Service / Collateral - Single

12040A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Design Silver Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12068D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Public Service / Outdoor and Posters - Campaign

12037A

2012 Advertising Silver Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12038A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Outdoor and Posters - Campaign

12039A

2012 Advertising Bronze Pencil

Ogilvy / Mexico, D.F.

Asociacion Mexicana de Instituciones de Seguros/AMIS

OFFICE

Public Service / Television - Single

12044T

2012 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

Big Sisters of BC Lower Mainland

Like Me Back, Heels or Flats, First Had Sex

Public Service / Television - Campaign

12285T

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

TRISS (SWEDISH LOTTERY)

SUDDENLY IT HAPPENS

Public Service / Television - Campaign

12286T

2012 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Traffick Lights

Facades

Public Service / Newspaper or Magazine - Campaign

12258A

2012 Advertising Merit Award

DDB / Auckland

Coastguard New Zealand

Mayday Appeal

Public Service / Newspaper or Magazine - Campaign

12259A

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Public Service / Newspaper or Magazine - Campaign

12260A

2012 Advertising Merit Award

Leo Burnett Manila / Makati

WWF Philippines

Sea Creatures

Public Service / Newspaper or Magazine - Campaign

12261A

2012 Advertising Merit Award

JWT New York / New York

Services for the UnderServed

After the Parade

Public Service / Radio - Campaign

12318R

2012 Advertising Merit Award

Marketforce / Perth

Office of Road Safety

Interrupted

Public Service / Radio - Campaign

12319R

2012 Advertising Merit Award

Saatchi & Saatchi Spain / Madrid

Reporters Without Borders

TWITTER

Public Service / Radio - Campaign

12320R

2012 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Woodland Park Zoo

Dinosaurs Real Close

Public Service / Radio - Campaign

12321R

2012 Design Merit Award

Cramer - Krasselt / Milwaukee

Penfield Children's Center

Gator

Public Service / Outdoor and Posters - Single

12202D

2012 Design Merit Award

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Public Service / Outdoor and Posters - Single

12203D

2012 Design Merit Award

DDB China Group / Shanghai

Family Care For Grassroots Community

The Keyboard of Isolation

Public Service / Outdoor and Posters - Single

12204D

2012 Design Merit Award

DDB Singapore / Singapore

ACRES: Animal Concerns Research & Education Society

Tree Rings

Public Service / Outdoor and Posters - Single

12205D

2012 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

CO-1 School of Visual Arts

CO-1 10th Anniversary Poster

Public Service / Outdoor and Posters - Single

12206D

2012 Design Merit Award

Goodby, Silverstein & Partners / San Francisco

Aides

Sex Map Poster

Public Service / Outdoor and Posters - Single

12207D

2012 Design Merit Award

Leo Burnett Shanghai / Shanghai

Shanghai QingCongQuan Autism Foundation

The Distance Between Mother and Child

Public Service / Outdoor and Posters - Single

12208D

2012 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Look Down"

Public Service / Outdoor and Posters - Single

12209D

2012 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Down Here"

Public Service / Outdoor and Posters - Single

12210D

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Public Service / Outdoor and Posters - Single

12262A

2012 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Look Down"

Public Service / Outdoor and Posters - Single

12263A

2012 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Down Here"

Public Service / Outdoor and Posters - Single

12264A

2012 Advertising Merit Award

LOWE/SSP3 / BOGOTA

MINISTRY OF DEFENSE

OPERATION RIVERS OF LIGHT

Public Service / Outdoor and Posters - Single

12265A

2012 Advertising Merit Award

Ogilvy Germany / Frankfurt

OroVerde Rainforest Foundation

Donation Army

Public Service / Outdoor and Posters - Single

12266A

2012 Advertising Merit Award

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Public Service / Outdoor and Posters - Single

12267A

2012 Advertising Merit Award

RAPP / London

NSPCC

Sending the unthinkable

Public Service / Collateral - Single

12277A

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