The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Curators of Sweden Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Kid Rescue Agency: Y&R COLOMBIA / BOGOTA Client: Fundación Telefónica Category: Social Media / Location-Aware Services
Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Social Media / Microblogging
Mac & Cheese TV Agency: CP+B / Boulder Client: Kraft Category: Social Media / Microblogging
Pudding Face Agency: CP+B / Boulder Client: JELL-O Category: Social Media / Microblogging
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000 Agency: Euro RSCG Chicago / Chicago Client: Euro RSCG Chicago Category: Social Media / Microblogging
UMD Foursquare Agency: McKinney / durham Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Social Media / Location-Aware Services
VW LinkedOut Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video Agency: Anomaly London / London Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book Agency: DDB Group Melbourne / RICHMOND Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780 Agency: Evolution Bureau / San Francisco Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks Agency: imc2 / Dallas Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents Agency: Kolle Rebbe / Hamburg Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women Agency: Leo Burnett Beirut / Beirut Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed Agency: Naked Communications Sydney / Sydney Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Feed Agency: POKE / London Client: Orange Category: Social Media / Best Use of Social Media
The Social Interview Agency: R/GA / New York Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3 Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist" Agency: TBWA\Chiat\Day / New York Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale Agency: TDA_Boulder / Boulder Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media

2012 Interactive Bronze Pencil

Volontaire / Stockholm

Sweden (Swedish institute/VisitSweden)

Curators of Sweden

Social Media / Microblogging

12086N

2012 Interactive Silver Pencil

Y&R COLOMBIA / BOGOTA

Fundación Telefónica

Kid Rescue

Social Media / Location-Aware Services

12087N

2012 Interactive Bronze Pencil

VML Australia / IdeaWorks / Sydney

Asics

Run with me

Social Media / Location-Aware Services

12088N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

12090N

2012 Interactive Bronze Pencil

Projector inc. / Shibuya

Intel

The Museum of Me

Social Media / Best Use of Social Media

12091N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Social Media / Microblogging

12296N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Mac & Cheese TV

Social Media / Microblogging

12297N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Pudding Face

Social Media / Microblogging

12298N

2012 Interactive Merit Award

CP+B / Toronto

Tourism Toronto

Toronto Trending

Social Media / Microblogging

12299N

2012 Interactive Merit Award

Euro RSCG Chicago / Chicago

Euro RSCG Chicago

The BossTracker5000

Social Media / Microblogging

12300N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

UMD Foursquare

Social Media / Location-Aware Services

12301N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Social Media / Location-Aware Services

12302N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

VW LinkedOut

Social Media / Best Use of Social Media

12303N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Social Media / Best Use of Social Media

12304N

2012 Interactive Merit Award

Anomaly London / London

Sony Music

The Vaccines 'Wetsuit' Instagram Video

Social Media / Best Use of Social Media

12305N

2012 Interactive Merit Award

BBDO New York / New York

AT&T

Shout From the Mountain Integrated Campaign

Social Media / Best Use of Social Media

12306N

2012 Interactive Merit Award

BBDO New York / New York

AT&T

You've Got a Case

Social Media / Best Use of Social Media

12307N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Social Media / Best Use of Social Media

12308N

2012 Interactive Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Social Media / Best Use of Social Media

12309N

2012 Interactive Merit Award

DDB Group Melbourne / RICHMOND

The Reach Foundation

Open Book

Social Media / Best Use of Social Media

12310N

2012 Interactive Merit Award

DDB, Paris / Paris

Greenpeace

A new warrior

Social Media / Best Use of Social Media

12311N

2012 Interactive Merit Award

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Social Media / Best Use of Social Media

12312N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Jameson Irish Whiskey, IDL, Pernod Ricard USA

Jameson, 1780

Social Media / Best Use of Social Media

12313N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Social Media / Best Use of Social Media

12314N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Social Media / Best Use of Social Media

12315N

2012 Interactive Merit Award

imc2 / Dallas

Secret

Secret Mean Stinks

Social Media / Best Use of Social Media

12316N

2012 Interactive Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden

Obermutten - A Little Village Goes Global

Social Media / Best Use of Social Media

12317N

2012 Interactive Merit Award

Kolle Rebbe / Hamburg

Google Germany GmbH

YouTube Secret Talents

Social Media / Best Use of Social Media

12318N

2012 Interactive Merit Award

Leo Burnett Beirut / Beirut

No Rights No Women

No Rights No Women

Social Media / Best Use of Social Media

12319N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Social Media / Best Use of Social Media

12320N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Social Media / Best Use of Social Media

12321N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Social Media / Best Use of Social Media

12322N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

YouTube Takeover

Social Media / Best Use of Social Media

12323N

2012 Interactive Merit Award

Naked Communications Sydney / Sydney

Transport Accident Commission

How 'Speedkills' Killed Speed

Social Media / Best Use of Social Media

12324N

2012 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Social Media / Best Use of Social Media

12325N

2012 Interactive Merit Award

POKE / London

Orange

The Feed

Social Media / Best Use of Social Media

12326N

2012 Interactive Merit Award

R/GA / New York

R/GA

The Social Interview

Social Media / Best Use of Social Media

12327N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Social Media / Best Use of Social Media

12328N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe

Social Media / Best Use of Social Media

12329N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Sponsafier 3

Social Media / Best Use of Social Media

12330N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Social Media / Best Use of Social Media

12331N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Wrigley

Facebook "Fist"

Social Media / Best Use of Social Media

12332N

2012 Interactive Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Social Media / Best Use of Social Media

12333N

2012 Interactive Merit Award

TDA_Boulder / Boulder

Billups Elite

Chauncey Billups Garage Sale

Social Media / Best Use of Social Media

12334N

2012 Interactive Merit Award

Team Detroit / Dearborn

Ford Motor Company

Doug, the Orange Spokespuppet

Social Media / Best Use of Social Media

12335N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Social Media / Best Use of Social Media

12336N

2012 Interactive Merit Award

webguerillas GmbH / Munich

Mammut Sports Group AG

150years of Mammut - the biggest peak project in history

Social Media / Best Use of Social Media

12337N

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